0:00setup problem beard The scene opens with a medium shot of a man from the chest up, positioned centrally in the frame. He is in a gym, performing cable flyes on a black and silver workout machine. The background shows a brightly lit, industrial-style gym space with white walls, exposed grey metal beams, and fluorescent lighting on the ceiling. The lighting is bright and even. The man has a serious, focused expression, looking straight ahead. His facial hair appears patchy and unkempt. A white text overlay in a bold, sans-serif font reads: 'I found out why women LOVE beards'. The color palette is neutral with whites, greys, and blacks, accented by the man's white t-shirt. The camera remains static throughout this short segment.
0:01intro bearded kiss This scene is a close-up, slightly tilted shot, focusing on the man's face and upper chest. He now has a much fuller, well-groomed beard and is wearing black-framed glasses, maintaining a neutral expression. Two women are on either side of him, kissing his cheeks simultaneously. The background is blurred, showing the same gym environment as the previous scene, suggesting continuity. The lighting is bright and even. The mood is playful and affectionate. This short, impactful scene serves as an immediate 'solution' or 'proof point' in contrast to the initial problem presented. The camera is static.
0:02before slap test 1 The scene features a medium shot of the man and a woman standing face-to-face in a bright, clean gym environment. The man, with sparse facial hair and no glasses, holds a small black microphone. He looks directly at the woman, who stands with a cheerful, slightly mischievous expression, hands on her hips. The background includes gym equipment, black storage units, and a green weight plate, under bright overhead lighting. A bold white text overlay reads: 'before I grew my beard vs after'. The man asks 'Kiss or slap?', and the woman swiftly delivers a playful slap to his cheek, then smiles. The color palette is bright and functional, with blues, greys, and black gym equipment. The camera is static, capturing the interaction clearly.
0:05patchy beard close up This is a tight close-up shot of the man's face, angled slightly to his right. He has medium-length brown hair and a noticeably patchy, uneven beard. His skin has some redness, suggesting irritation or a less-than-perfect appearance. He points to a sparse area on his cheek with his index finger, highlighting the patchiness. The background is a plain, light-colored wall. A white text overlay in a bold, sans-serif font reads: 'Part 1: with my old patchy beard'. The lighting is natural and bright from the front-left. The camera is static, emphasizing the details of the beard.
0:05before slap test 2 The scene is a medium shot in the same gym setting, showing the man (with sparse facial hair and no glasses) engaging with a second woman. The woman is on a treadmill, actively walking, and wearing white wired earphones, suggesting she was previously listening to music. The man holds a small black microphone and addresses her. The background features more gym equipment, including weight racks and machines. The woman smiles, then laughs, saying she'll slap him, which she does playfully, touching his cheek. She then runs off the treadmill, laughing. The camera is static, capturing their interaction. The lighting is bright and overhead, casting soft shadows. The overall mood is light and playful.
0:10before slap test 3 This medium shot revisits the first woman from the 'before' segment, standing face-to-face with the man (who still has sparse facial hair and no glasses) in the same gym setting. The man holds the small black microphone, his expression one of anticipation as he asks 'Kiss or slap?'. The woman, with her hair in a ponytail, wears a black hooded sweatshirt and shorts. She has a confident, smiling expression as she responds 'Slap!' and then delivers a strong, playful slap to his face, causing him to flinch. She then smiles broadly and bounces slightly. The background consists of gym equipment and white walls. The lighting is bright and even. The scene emphasizes the negative reaction to his pre-beard appearance. The camera is static.
0:18interstitial 0 of 2 The scene displays a plain black screen with white text '0/2' centrally located. This serves as a stark visual break and an interstitial to indicate progress or current status within the video's narrative. The complete absence of visual elements beyond the text draws attention to the count, signifying the number of successful 'kisses' versus 'slaps' experienced by the man before his beard transformation. The mood is neutral and informative, providing a brief pause before the next part of the story. The camera is static.
0:19after beard close up This is a close-up shot of the man's face, now featuring a significantly fuller, darker, and well-groomed beard. He is wearing black sunglasses, which obscure his eyes, adding a cool and confident aura. He touches his beard thoughtfully, gesturing towards it to emphasize its improved appearance. His skin still shows some slight redness, but the focus is clearly on the dense, even beard growth. The background is a plain, light grey wall, with bright natural light coming from the right, creating strong highlights and shadows on his face. A white text overlay reads: 'now that I fixed my beard with the Beard Club growth kit'. The camera is static.
0:22beard club kit overhead The scene provides an overhead, static shot of an open cardboard box filled with Beard Club products. The box contains several dark bottles, a brush, and a derma roller, all neatly arranged. The product packaging is predominantly black with bright yellow accents and clear 'Beard Club' branding and logos. The box sits on a dark, textured gym floor, with grey dumbbells visible in the background, subtly indicating the setting. A white text overlay in a bold, sans-serif font says: 'Part 2'. The lighting is bright and even, highlighting the product details. The composition is clean and product-focused, presenting the 'solution' directly.
0:22after kiss test 1 This medium shot, framed vertically, shows the man (now with a full, thick beard and wearing a white t-shirt and black sunglasses) standing next to the second woman from the previous 'slap' segment. They are in a gym, with a rack of black dumbbells visible in the background against a bright white wall. The man holds the small black microphone, his expression confident as he asks 'Kiss or slap?'. The woman, who previously slapped him, now appears charmed, smiling shyly. After a moment of consideration, she leans in and gives him a quick, affectionate kiss on the lips. The lighting is bright and clean, casting sharp shadows on the wall. The camera is static, capturing the positive outcome of the beard growth.
0:28interstitial 1 of 1 The scene displays a plain black screen with white text '1/1' centrally located. This interstitial acts as a visual counter, indicating a single successful 'kiss' after the beard transformation, setting up anticipation for further positive reactions. The stark background ensures the text is the sole focus, providing a clear narrative update. The mood is neutral and informative, preparing the viewer for the next 'proof point'. The camera is static.
0:28after kiss test 2 This wide shot shows the man (with a full beard and sunglasses, in a white t-shirt and grey sweatpants) standing outdoors with a third woman. They are in an industrial-looking area with large grey roll-up doors and a white building wall as the background, under a bright blue sky with some clouds. The ground is grey asphalt with cracks. The man holds the small black microphone, asking 'Kiss or slap?'. The woman, with long dark hair, wearing a dark grey sweatshirt and jeans, looks at him intently. She smiles and then leans in to kiss him on the lips. The scene captures the full interaction and environment. The lighting is bright and sunny, casting distinct shadows. The camera is static, capturing the positive interaction in a different setting.
0:34interstitial 2 of 2 The scene displays a plain black screen with white text '2/2' centrally located. This final interstitial in the sequence signals the successful completion of the 'kiss' tests, indicating a perfect score after the beard transformation. It provides a clear resolution to the 'before vs. after' narrative setup, emphasizing the positive results. The stark visual ensures the text is prominent and easily understood. The camera is static, serving as a clean transition.
0:34product testimonial in car The scene is a medium close-up of the man (with a full beard and glasses) sitting in the driver's seat of a car, speaking directly to the camera. His face fills much of the upper frame. He gestures with his hands as he explains the product's benefits. He holds the open Beard Club kit in his lap, showcasing its contents. The car interior is visible, with a sunroof overhead and other cars blurred in the background through the windows, suggesting movement or a parking lot. The lighting is bright and natural, coming from above and through the car windows. White text overlays appear throughout, highlighting key phrases: 'Literally all I did was use', 'this beard growth kit from Beard Club', 'It filled in all the patches', 'comes with everything you need', 'to make your beard look good', and 'Trust me this is a game changer'. The camera is static.
The final scene is a dynamic split-screen layout. The top section shows an overhead shot of hands unboxing the Beard Club kit on a gym bench, actively demonstrating the product components. This includes holding up a jar of beard balm, revealing the black and yellow packaging. The bottom-left corner features a smaller square inset with a talking head shot of the man (with a full beard), speaking directly to the camera, his expression enthusiastic. A large white text overlay on the main screen reads: 'Use Code: GROWCLUB35 to Get 35% Off'. The background of the unboxing is a dark gym floor with equipment. The overall color palette is dark with vibrant yellow product accents. The lighting is bright, illuminating both the products and the speaker. This segment functions as a clear call to action and offer highlight. Both camera segments are static.
