0:00product reveal and text overlay 1
The scene opens with a vibrant, dynamic background featuring swirling, glossy caramel hues in shades of amber and burnt orange, creating a soft, liquid texture. Centrally positioned is a medium shot of a resealable blue pouch of 'M&M's POP'd Caramel' chocolate candies. The bag features prominent branding in orange and white, with descriptions like 'FREEZE DRIED CANDY' and 'CRUNCHY & AIRY'. Surrounding the bag, several individual M&M's POP'd candies, in various colors like red, green, blue, orange, and brown, float weightlessly. One yellow M&M's POP'd is prominently displayed, split in half to reveal its textured, crunchy, light brown interior. White text overlays appear at the top: 'take a scroll break with' and 'NEW M&M'S POP'd Caramel', both in a clean, sans-serif font. The overall lighting is soft and inviting, highlighting the product and the glossy caramel background. The color palette is dominated by warm caramel tones and the contrasting bright blue of the packaging and candy colors.
0:02red candy crunch effect
The scene focuses on a single, enlarged red M&M's POP'd candy, presented in a close-up shot. The candy is split in half, revealing its crunchy, light brown, textured interior with small dark brown chocolate flecks. The red shell with the white 'm' logo is prominent. It slowly rotates, showcasing its intricate detail. The background continues to be the swirling, glossy caramel texture, providing a warm and inviting backdrop. As the candy rotates, it appears to be 'eaten' or dissolved with a quick, impactful motion and a loud crunch sound effect, leaving only the swirling caramel background temporarily. White text overlay at the top reads: 'caramel flavor with a freeze dried crunch'. The lighting emphasizes the texture and vibrant color of the candy, making it appear appetizing. The overall color palette is warm caramel and rich red.
0:04green candy crunch effect
This scene mirrors the previous one in composition and action but features a different colored candy. A single, enlarged green M&M's POP'd candy is shown in a close-up, split in half to reveal its crunchy, light brown, textured interior. The vibrant green shell with the white 'm' logo is clearly visible. The candy slowly rotates, highlighting its details before being 'eaten' or dissolved with a sharp crunch sound effect, fading into the swirling caramel background. The white text overlay at the top, 'caramel flavor with a freeze dried crunch', remains consistent. The lighting creates a subtle sheen on the candy shell and emphasizes the inner texture. The dominant colors are the warm caramel background and the bright green of the candy.
0:06blue candy crunch effect
Following the pattern of the previous scenes, this shot presents an enlarged blue M&M's POP'd candy in a close-up. The candy is split in half, exposing its appealing crunchy, light brown interior with visible chocolate chips. The distinctive blue shell with the white 'm' logo is prominent. It rotates slowly to highlight its texture and then undergoes a rapid 'eating' motion accompanied by a distinct crunch sound, dissolving into the swirling caramel background. The white text overlay 'caramel flavor with a freeze dried crunch' is displayed at the top. The lighting is soft but effectively highlights the candy's texture and color. The scene is visually dominated by warm caramel tones and the cool blue of the candy.
0:07product reveal and text overlay 2
The final scene returns to the initial wide shot composition, featuring the blue resealable pouch of 'M&M's POP'd Caramel' prominently centered against the dynamic, swirling caramel background. Floating around the bag are various colored M&M's POP'd candies (red, green, blue, orange, brown), with the yellow candy again split open to reveal its crunchy, airy interior. White text appears at the top: 'crunch into something fun', replacing the previous text. Below the main product shot, a white 'M&M's' logo with the tagline 'IT'S MORE FUN together' appears, followed by small copyright text '©2023 MARS OR AFFILIATES'. The lighting remains consistent, softly illuminating the products and background. The color scheme combines the rich caramel tones with the vibrant blues and other candy colors, creating an an appealing and cohesive visual advertisement. This scene serves as a strong call to action and brand reinforcement.
