0:00intro claw reveal The scene opens with a dark, textured background resembling black leather or rough stone. From the top, a vibrant red banner extends across the width of the screen, featuring the 'Orijen' logo in elegant white script with 'NATURE NOURISHES' tagline beneath it, and a stylized leaping cat silhouette. Four diagonal, jagged 'claw' marks slash across the dark background, revealing glimpses of a tiger-striped pattern beneath. A prominent, intense green cat's eye is visible through one of the larger claw marks, gazing directly forward. The lighting is focused on the claw marks, creating a dramatic contrast with the dark background. The overall color palette is bold with red, black, and natural cat fur colors. The camera remains static.
0:01cat tiger transition The scene transitions from the claw marks to a full view of a tabby cat's face, positioned centrally. The cat has light brown and dark brown striped fur, bright green eyes, and long white whiskers. As the scene progresses, the cat's face visually transforms, with tiger stripes overlaid onto its fur, creating a hybrid appearance of a domestic cat and a wild tiger. The background remains dark and textured, similar to the previous scene, with hints of green foliage from a plant visible to the right, suggesting a natural or wild setting. Overhead, white text 'FEED THEIR' appears on the left, followed by 'Wild' in a stylized red font, and then 'SIDE' in white on the right, emphasizing the brand's message. The lighting is soft but highlights the cat's features. The camera is static.
0:03kibble pour reveal The scene features a close-up of a brushed metal cat food bowl, resting on a dark surface, against a plain black background. Lush green leaves are visible at the top left and right corners of the frame, adding a touch of nature. From above, a silver scooper pours a continuous stream of dark brown kibble into the bowl. Mixed in with the kibble are various freeze-dried morsels, some appearing like whole, dried shrimp or chicken pieces, and others as smaller, irregular white and light brown chunks. As the food pours, a white circular outline highlights one of the freeze-dried shrimp morsels, which then expands to reveal a magnified image of the same shrimp morsel in detail. A black rectangular text box appears to the right with white text that builds: 'Each recipe features tasty freeze-dried' which then expands to 'morsels made from' and finally '100% animal ingredients.' The lighting is bright and focused on the falling food and bowl, creating clear visibility of the product's components. The camera is static.
0:07shrimp morsels product The scene displays an Orijen 'WILD RESERVE' cat food bag, featuring a black cat silhouette against a dark blue background, positioned on a light gray pedestal. The background is solid black, flanked by vibrant green leaves at the top left and right, framing the central product. To the left of the bag, large, bold cyan text reads '100% SHRIMP MORSELS'. To the right, a magnified, individual freeze-dried shrimp morsel, identical to the one highlighted in the previous scene, floats prominently. The lighting is bright and even, emphasizing the product and text. The camera is static.
0:09chicken morsels product This scene is similar in composition to the previous one, but with key changes. An Orijen 'WILD RESERVE' cat food bag, this time with a red-orange color scheme and featuring a black cat silhouette, is positioned on a light gray pedestal. The background is solid black, still framed by green leaves at the top corners. To the left of the bag, large, bold orange text reads '100% CHICKEN BREAST MORSELS'. To the right, a magnified, individual freeze-dried chicken breast morsel, appearing as a white, irregularly shaped block, floats prominently. The lighting is bright and even, highlighting the product and text. The camera is static.
0:12kitten morsels product The scene presents a third variation of the Orijen 'WILD RESERVE' cat food bag. This specific bag, labeled 'KITTEN', features a black cat silhouette against a purple background, and is placed on a light gray pedestal. The solid black background is still adorned with green leaves in the top corners. To the left of the bag, large, bold purple text reads 'CHICKEN BREAST & GOAT MILK MORSELS'. To the right, a magnified, individual freeze-dried chicken breast and goat milk morsel, appearing as a white, irregularly shaped block, floats prominently. The lighting is bright and even, drawing attention to the product and text. The camera is static.
0:14product hero bowl The scene showcases a close-up of a full metal cat food bowl, centrally positioned on a dark, textured surface, reminiscent of the opening scene's black leather. The bowl is filled to the brim with dark brown kibble, interspersed with several prominent white, curved freeze-dried shrimp morsels. Above the bowl, bold golden text announces 'NEW! WILD RESERVE' and below it, smaller white text reads 'cat food'. Below this main title, a smaller text disclaimer appears: 'Animal protein sources depicted in fresh form before processing. Proportions and quantities not representative of contents of one package or serving. Cuts may vary. See ingredient list.' The background is a consistent dark textured material. The camera performs a slow, subtle zoom out, revealing more of the bowl and its contents, before cutting. The lighting is bright and evenly distributed over the bowl, making the food highly visible and appealing.
0:16product range call to action The final scene features three Orijen 'WILD RESERVE' cat food bags, representing different flavors (red-orange, dark blue, and purple), arranged prominently in the foreground on a light blue-green base. They are positioned in a slight arc, facing the viewer. The background is a dark, textured material, consistent with earlier scenes. Above the bags, the 'Orijen' logo on a red banner is visible at the top center. Large white text reads 'ACTIVATE THEIR', followed by 'Wild' in red script, and 'INSTINCTS' in white. Below the product bags, in the lower left corner, white text 'AVAILABLE AT' is followed by 'PETCO' in a bold, stylized blue font, indicating a retail partner and serving as a call to action. The lighting is bright and even across the products and text, providing a clear and inviting final impression. The camera is static.
