0:00full shot white machine brewing A white KitchenAid automatic espresso machine is centered in a medium shot, positioned on a light beige countertop against a muted, light marble-patterned backsplash. The machine features a brushed metal top and base, with a prominent touchscreen display showing a coffee cup icon and 'Espresso' text. Below the screen, a frothy, amber-colored beverage is being dispensed into a clear glass mug with a wooden handle, which sits on a metallic drip tray. The lighting is soft and even, highlighting the sleek design of the machine and the rich color of the coffee. The overall color palette is minimalist, featuring whites, grays, and the warm brown of the coffee. Text overlays include 'KitchenAid' at the top and 'Brews quietly to help keep the house calm' centered on the screen.
0:02close up screen americano A close-up shot focuses on the control panel of the KitchenAid espresso machine. The screen displays a dark coffee drink in a transparent cup with the label 'Americano' below it. To the left and right of the central display are touch-sensitive arrows and icons for various settings, such as a user profile icon, a return arrow, a checkmark, and a gear icon. The panel is a dark gray color with white text and icons. The camera slowly pushes in towards the screen. Text overlays include 'KitchenAid' at the top and 'Designed with coffee lovers in mind' centered below. The lighting is even, making the screen clear and readable.
0:04hand adjusting settings This close-up continues from the previous scene, focusing on the machine's control panel. A light-skinned female hand with short, clean fingernails points to the 'checkmark' icon on the right side of the screen, indicating selection. The screen has transitioned to show coffee strength options: 'Strength' with bean icons and 'Medium' selected. Below that are '1x' and other customization icons. The background remains the dark gray control panel with illuminated white icons. The lighting is soft and bright, making the touch interaction clear. Text overlays remain 'KitchenAid' and 'Designed with coffee lovers in mind.'
0:05overhead coffee beans An overhead shot provides a close-up view of a compartment filled with dark roasted coffee beans. A light-skinned female hand, with manicured fingernails, presses down on a black circular lid or plunger in the center of the coffee bean reservoir. The beans are rich, dark brown and glossy, filling the rectangular compartment. The compartment itself is part of the coffee machine, with black plastic edges visible. The lighting is bright and even, emphasizing the texture of the beans. Text overlays remain 'KitchenAid' and 'Designed with coffee lovers in mind.'
0:07close up screen scrolling This close-up returns to the machine's control panel. A light-skinned female hand with manicured fingernails is seen interacting with the touch screen, swiping or tapping the right arrow icon. The screen rapidly scrolls through different coffee options, starting from 'Americano' and quickly transitioning to 'Coffee,' with a corresponding icon change. The background remains the dark gray control panel with white icons. The lighting is bright and clear, highlighting the interactive elements. Text overlays include 'KitchenAid' at the top and 'No lines + no rush' centered below.
0:09extreme close up grinding An extreme close-up shot focuses on coffee beans being actively ground within the machine. The dark brown, glossy beans are seen in motion, being crushed and processed, creating a textural, dynamic visual. Bits of ground coffee are visible among the whole beans. The scene is dark, emphasizing the beans themselves, with subtle internal lighting within the machine. Text overlays include 'KitchenAid' at the top and 'Brews espresso' centered below. The camera is static, capturing the intricate details of the grinding process.
0:10extreme close up espresso pour An extreme close-up shot captures two streams of rich, dark espresso pouring from a dispenser into a frothy, amber-colored liquid below. The espresso creates a thick, bubbly crema layer on the surface, which is filling the entire lower part of the frame. The action is dynamic and visually rich, highlighting the texture and color of the freshly brewed coffee. The background is out of focus, suggesting the machine's internal components. The lighting is warm and direct, emphasizing the liquid's inviting appearance. Text overlays include 'KitchenAid' at the top and 'just the way you like it' centered below the previous text.
0:11full shot black machine double espresso A medium shot presents a black KitchenAid automatic espresso machine, matching the design of the white one previously shown, but in a matte black finish. It is placed on a dark wooden countertop, with a dark blue wall behind it featuring minimalist shelves holding dark mugs and a brown ceramic pot. Two clear glass mugs, similar to the one in the first scene but smaller, are positioned side-by-side on the machine's drip tray, each receiving a single shot of espresso. The machine's screen shows a coffee cup icon. The lighting is soft but clear, creating a sophisticated and cozy atmosphere. Text overlays include 'KitchenAid' at the top and 'just the way you like it' still present. A glass jar filled with coffee beans is visible to the left.
0:12full shot stainless steel machine A medium shot showcases a stainless steel KitchenAid automatic espresso machine, identical in design to the previous machines, standing alone against a stark, light beige, almost white, seamless background. The machine is clean and reflective, highlighting its metallic finish. No cups are present under the dispenser, and the screen displays the standard coffee cup icon. The lighting is bright and even, creating a clean, studio-like aesthetic. Text overlays include 'KitchenAid' at the top. The overall mood is modern and sleek.
0:13three machines call to action A medium-wide shot displays three KitchenAid automatic espresso machines lined up diagonally from left to right, showcasing the different color options: black, white, and stainless steel. The machines are positioned on a clean, light beige, seamless background, similar to the previous scene. Each machine is facing slightly towards the right, presenting its front panel. The lighting is bright and even, uniformly illuminating all three units. Text overlays include 'KitchenAid' at the top, 'Pay Over Time With affirm)*' centered above the machines, and 'Shop Now at KitchenAid.com' followed by legal disclaimers at the bottom.
