The scene opens with a close-up, high-angle shot looking down at a rectangular, matte black tin of 'Alice Mushroom Chocolates for deep sleep' resting on a warm, light-brown wooden surface. The wood grain is clearly visible, and there are subtle reflections of light, suggesting a well-lit indoor environment. The tin is centered in the frame, horizontally oriented, showcasing the white 'alice' logo prominently. Below the tin, two lines of white text overlay appear: '+20 your sleep score in ONE NIGHT' and 'my sleep score jumped 20 points from this'. The overall color palette is natural and inviting, with the dark tin contrasting against the wooden surface. The lighting is soft but bright, creating gentle shadows to the right of the tin. The camera is static.
0:01hands picking up product This shot maintains a similar high-angle, close-up framing as the previous scene, focusing on the Alice chocolate tin on the wooden surface. However, a pair of female hands, with bright red nail polish, enter the frame from the left and right sides. The hands gently pick up the black tin, lifting it slightly from the wooden surface. The lighting remains bright and natural, casting soft shadows. The background is a clean, light-brown wooden tabletop. The same white text overlays persist: '+20 your sleep score in ONE NIGHT' and 'my sleep score jumped 20 points from this'. The action is smooth and deliberate, highlighting the interaction with the product. The overall mood is still calm and explanatory.
0:03opening product tin The shot maintains a close-up, high-angle perspective, focusing on the female hands opening the Alice chocolate tin. The left hand holds the base of the black tin steady on a circular grey coaster, while the right hand, with bright red nail polish, carefully lifts the lid. As the lid is opened, several dark chocolate squares, individually wrapped in shiny silver foil, become visible inside the tin. The wooden tabletop and bright, natural lighting continue to set the scene. New white text overlays appear: 'One chocolate every night - that's it!' and 'all I had to do was eat this Alice chocolate an hour before bed'. The action is precise, emphasizing the product's packaging and contents.
0:04unwrapping chocolate The high-angle, close-up shot focuses on the female hands interacting with the Alice mushroom chocolates. The right hand, with red nail polish, extracts one foil-wrapped dark chocolate square from the open tin, which is resting on a circular grey coaster. The hand then carefully unwraps the chocolate, revealing the solid dark chocolate square with a subtle embossed mushroom pattern. The unwrapped chocolate is placed next to the foil on the coaster. The warm, light-brown wooden tabletop forms the background, with bright, natural lighting highlighting the details. The text overlays 'One chocolate every night - that's it!' and 'all I had to do was eat this Alice chocolate an hour before bed' remain on screen. The movements are meticulous and clean, emphasizing the product's presentation and ease of use.
0:06product ingredients The scene features a close-up, high-angle shot of a female hand holding the back of the black 'Alice' tin, displaying the ingredients and nutritional information. The hand, with red nail polish, holds the tin vertically, angled slightly away from the camera, allowing the detailed white text on the black background to be legible. The background is brightly lit, showing a blurry, light-colored surface with a hint of a wooden or textured object, suggesting an outdoor or sunlit indoor setting. White text overlays appear: 'every night it's organic dark chocolate' and 'formulated to support sleep holistically and naturally'. The camera remains static, giving viewers ample time to read the product details. The focus is on transparency and the natural composition of the product.
A medium wide shot captures a woman standing in a bright, modern kitchen. She is positioned to the left of the frame, facing slightly right, holding a white and terracotta colored mug in her hands. The kitchen features white shaker-style cabinets, a light grey speckled granite countertop, and stainless steel appliances, including a dishwasher and a black range. A window behind her offers natural light. A barstool with a grey upholstered seat is visible to the right, adjacent to the countertop. The floor is light wood. Text overlays show green checkmarks next to 'L-theanine' and 'Chamomile', with the caption 'Alice contains L theanine and chamomile to help me wind down'. The camera is static, capturing a relaxed, domestic scene. The color palette is bright and clean, dominated by whites, greys, and the warm orange of her sweater.
0:12woman reading in bed A medium shot shows the same woman sitting up in a large bed, engrossed in reading a small black book. She is nestled comfortably under light beige and white blankets, with multiple pillows in shades of grey, pink, and olive green propped behind her. The background features a clean white wall with a large, intricate macrame wall hanging in a natural cream color. Natural light illuminates the room, creating a soft and peaceful atmosphere. Text overlays with green checkmarks appear next to 'Magnesium' and 'Zinc', followed by the caption 'magnesium and zinc to support my body's natural melatonin'. The camera is static, capturing a moment of quiet relaxation before sleep. The dominant colors are muted and earthy, contributing to a sense of calm.
0:16woman on sofa tablet A wide shot shows the woman relaxing on a large, plush white sofa in a bright, modern living room. She is positioned to the right side of the frame, partially covered by a light pink knit blanket, and is interacting with a tablet. The living room is minimalist with white walls and light wood flooring. A large, green cactus in a white pot stands in the corner on the left, next to a wooden ladder with a white throw blanket draped over it. A light-colored, patterned rug covers most of the floor. In the foreground, a light wood rectangular coffee table holds a potted plant and a small mug. Text overlay with a green checkmark appears next to 'Reishi=long-term support', and 'and reishi mushrooms to support long term sleep cycles' is captioned below. The camera is static, portraying a comfortable and serene home environment.
0:19woman sleep mask bed A medium shot returns to the woman in bed, similar to the previous bedroom scene. She is sitting up, surrounded by light-colored bedding and pillows. Her dark hair is pulled back, and she is wearing a black long-sleeved top. She brings a black sleep mask up to her eyes, preparing for sleep. The macrame wall hanging on the white wall is visible in the background. The lighting is soft and natural, contributing to a tranquil ambiance. White text overlays appear: '1 WEEK = fall asleep faster' and 'I was able to wind down more easily and fall asleep faster'. The camera is static, focusing on the preparation for sleep and the associated benefits. The color palette remains soft and inviting.
0:21woman asleep in bed The scene shows a medium shot of the woman lying peacefully in bed, now fully asleep, wearing her black sleep mask. She is nestled under light beige and white blankets, with her head resting on a pillow. Her body is turned slightly to the right, away from the camera. The setting is the same tranquil bedroom with the macrame wall hanging on the white wall. Soft, natural light fills the room, creating a serene and restful atmosphere. White text overlays appear: '1 MONTH = best.sleep.ever' and 'after one month I was falling asleep'. The camera is static, emphasizing the depth and quality of sleep achieved. The muted color palette of the bedding and walls enhances the feeling of calm.
0:23woman waking up stretching A medium shot captures the woman waking up in bed, full of energy and stretching her arms above her head. She is sitting up, still partially under the light-colored blankets, with her dark long-sleeved top visible. Her sleep mask has been removed. Her face shows a look of contentment and rejuvenation as she stretches, her arms extended wide. The macrame wall hanging remains a prominent background element on the white wall. Bright, natural light streams into the room. White text overlays appear: '1 MONTH = best.sleep.ever' (which then disappears) and 'staying asleep and waking up feeling fully rejuvenated'. The camera is static, focusing on the positive and energetic start to her day. The soft bedroom palette contributes to a fresh, revitalized mood.
0:27woman sitting up smiling This medium shot continues with the woman sitting up in bed, now looking slightly to the left with a contented, reflective smile on her face. Her hands are resting comfortably on the blankets in front of her. She is wearing a black long-sleeved top. The macrame wall hanging on the white wall is still visible in the background, reinforcing the peaceful bedroom setting. Bright, natural light highlights her features and the soft textures of the bedding. White text overlay appears: 'I've literally never felt like this waking up in the morning'. The camera is static, capturing her genuine feeling of well-being and satisfaction. The overall color scheme is light and inviting, emphasizing a fresh start.
0:29woman mirror reflection A full-length shot shows the woman standing in front of a tall, white wavy-framed mirror, admiring her reflection. She holds a white mug in her left hand and touches her hair with her right hand. She is dressed in a rust-orange knit sweater and light-colored lounge pants with a black sun-like pattern. The room is brightly lit, with light wood flooring and white walls. A white door is visible in the reflection of the mirror, and some green plants are subtly placed to the left. White text overlay appears: 'so if you haven't tried Alice yet you need to go check out their new subscription offer'. The camera is static, capturing a confident and radiant image of the woman, emphasizing her refreshed appearance after a good night's sleep. The overall color palette is warm and inviting.
0:32stacking product tins A close-up, high-angle shot focuses on a female hand stacking multiple black 'Alice' tins on a light brown wooden surface. The hand, with vibrant red nail polish, carefully places one tin on top of another, creating a neat stack. Each tin is identical, featuring the white 'alice' logo and 'NIGHTCAP' written below it. In the background, out of focus, a white shelf and a large, clear crystal object are visible, adding to the aesthetic of a well-curated space. White text overlays appear: 'LAST DAY FOR SALE!!' and 'I don't think it will last long'. The camera is static, drawing attention to the quantity of the product and the urgency of the offer. The lighting is bright and even, highlighting the product design.
0:36woman sleeping call to action The final scene is a medium shot of the woman lying peacefully asleep in bed, wearing her black sleep mask. This is a repeated shot from earlier, reinforcing the desired outcome of using the product. She is snuggled under light beige and white blankets, with pillows in various earthy tones. The macrame wall hanging adorns the white wall in the background. Soft, natural light creates a tranquil and inviting atmosphere. White text overlays appear: 'trust me subscribe now and get the best sleep of your life'. The camera is static, concluding the video by emphasizing the ultimate benefit – quality sleep – and issuing a clear call to action. The gentle colors and peaceful imagery evoke a sense of calm and trust.
