0:00intro bag and rabbits animated graphics A close-up shot focuses on the lower torso and legs of a person wearing light beige pants. A dark purple Baggu tote bag, filled with vibrant green carrot tops and orange/yellow carrots, hangs from the person's shoulder. The bag's exterior pocket prominently displays the produce. Two fluffy white rabbits rest on the clean, light-colored floor, one on each side of the bag, looking towards it. Animated white graphics, resembling scissors, paper clips, a ruler, and other sewing tools, dynamically appear and disappear over the bag. The text "BAGGU" and "Behind the Bag" are overlaid in white, sans-serif font. The lighting is soft and even, suggesting a studio environment. The overall color palette is muted with pops of purple, green, orange, and white.
0:03bag and rabbits with questions The scene continues with the person wearing light beige pants and the dark purple Baggu tote bag, still filled with carrots. The two white rabbits remain on the floor. The animated graphics from the previous scene have disappeared. A white, dotted rectangular outline dynamically forms around the bag. Inside this frame, white text appears, first reading "Everyday Cloud Bag," then transitioning to "Why did we make this bag?" The camera slowly zooms out, revealing slightly more of the person's upper body, including the lower part of their striped long-sleeve shirt. The lighting remains bright and even, highlighting the fresh produce and soft rabbit fur. The overall mood is curious and inviting, setting up a problem-solution narrative.
0:07kara walking with bag in elevator A medium shot captures a woman from behind, walking away from the camera in a modern, industrial-looking building, possibly an elevator or a hallway with stairs. The background is dominated by a dark, metallic wall and a patterned floor. The woman has short, dark hair and is wearing a black leather jacket over a black turtleneck, and what appear to be light blue jeans. She carries a light sage green Baggu tote bag slung over her right shoulder. The bag is visibly full, with items like a notebook, a pen, and a white water bottle tucked into its exterior pockets. Subtitles identifying her as 'Kara, Design Team' and a voiceover explaining the origin of the product are present. The lighting is functional, with reflections on the metallic surfaces.
0:09split screen bag usage The scene features a dynamic split-screen effect. The main footage shows a close-up of a person's legs and feet, wearing dark jeans and black shoes, walking on a textured concrete sidewalk. An inset rectangular video frame appears over this footage, showcasing a different perspective. Inside the inset, a model, dressed in dark jeans and a dark grey top, stands holding a large, rich maroon Baggu tote bag by her side. Her arms are covered in intricate tattoos, adding to her unique style. The camera in the main footage follows the person's legs as they walk, suggesting movement and activity. The lighting is bright and natural, casting subtle shadows on the ground. The combined visuals demonstrate the bag's aesthetic appeal and its practical use in an urban environment.
0:11brown bag swinging while walking A low-angle, medium close-up shot focuses on a person's legs, clad in dark blue jeans and black shoes, walking on a textured concrete sidewalk. A deep brown Baggu tote bag hangs from their shoulder, swinging gently with the rhythm of their steps. The bag appears soft and unstructured, made of a textured fabric, and its exterior pockets are visible. The ground is a mix of concrete and possibly some gravel. The lighting is natural and bright, indicative of an outdoor setting. The camera maintains a stable, eye-level perspective relative to the bag, emphasizing its movement and casual use.
0:12woman with purple bag by brick wall A medium shot captures a woman from the waist up, standing against a rustic brick wall illuminated by natural sunlight. She has long, wavy dark hair and is wearing a bright yellow cowl-neck top and light beige wide-leg pants. A dark purple Baggu tote bag is casually slung over her left shoulder, its soft fabric draped around her. Her arms bear visible tattoos, adding a personal and trendy touch. The lighting creates a strong, warm glow on the brick wall and the woman's face, highlighting the textures and colors. She looks off-camera to her right with a serene, confident expression. The overall aesthetic is warm and inviting, showcasing the bag in a stylish, everyday context.
0:14person walking with brown bag street A medium side shot follows a person with dark, curly hair, walking confidently from left to right on a sunlit sidewalk. They are wearing stylish orange-tinted sunglasses, a white long-sleeve t-shirt, and striking red wide-leg pants. Underneath the white t-shirt, patterned undersleeves peek out, adding a touch of personal style. A deep brown Baggu tote bag hangs comfortably from their shoulder, with a white water bottle nestled in one of its exterior pockets. The background gradually changes from a light green garage door to the cream-colored facade of a house with a dark wooden door and decorative potted plants. The warm natural sunlight casts subtle shadows, creating depth. The scene emphasizes the bag's suitability for a vibrant, on-the-go lifestyle.
0:18man holding two bags comparison A medium shot frames a man from the waist up, standing indoors. He has a dark beard and is wearing a black hoodie with white drawstrings and light blue jeans. He holds up two Baggu tote bags, one in each hand, for comparison. The bag on his left features a bold brown and black leopard print, while the bag on his right is a solid black. Both bags are the same style, made of the characteristic crinkled nylon, and have identical wide shoulder straps. The background is a brightly lit indoor space, possibly an office or studio, with a large window partially visible on the left. The lighting is soft and even, highlighting the bags' textures and patterns. His direct gaze and the way he presents the bags suggest a clear demonstration.
0:22stella organizing bag art supplies An overhead shot provides a clear view of a woman's hands as she meticulously places various items into a light sage green Baggu tote bag. She is wearing a light beige sweater. The bag rests on a light-colored wooden table, which is cluttered with art and craft supplies, including pink storage boxes, rolls of fabric or paper, and various tools, suggesting a creative workspace. A smartphone is also visible on the table near the bag. The lighting is bright and even, likely from overhead, illuminating the detailed textures of the bag and the craft materials. The action focuses on the organized packing of art supplies, demonstrating the bag's utility for creative professionals. Text overlay: "Stella, Design Team I sometimes use this bag to carry my art supplies to my studio"
0:25stella walking with bag street A rear-facing medium shot captures a woman, identified as Stella from the design team, walking across a crosswalk in an urban environment. She has short, dark hair and is wearing a black leather jacket, a black turtleneck, and loose-fitting light blue jeans. She carries the same light sage green Baggu tote bag over her shoulder, with a white water bottle visible in one of its exterior pockets. The background features a light green building with windows, lush green trees, a parked grey SUV, and street signs. The ground is a typical city sidewalk and crosswalk. The natural daylight provides clear visibility. The camera follows her movement as she walks, highlighting the bag's comfortable wearability on the go. Text overlay: "Stella, Design Team I sometimes use this bag to carry my art supplies to my studio" and "Frank, Design Team It makes a really good travel bag, gym bag, overnight bag"
0:28two people walking with bags uphill A medium shot captures two individuals walking away from the camera, ascending a gentle uphill path through dense, lush green foliage. The person in the foreground wears a blue denim jacket and carries two Baggu tote bags: one a deep purple and the other a bright, vibrant pink. The second person, slightly behind and to the right, has long brown hair tied in a ponytail. The path appears to be a natural dirt or gravel trail, surrounded by tall grasses and bushes, bathed in bright, natural sunlight. The focus is on the bags and their use in a casual, outdoor setting, implying their versatility for different activities. Text overlay: "Frank, Design Team It makes a really good travel bag, gym bag, overnight bag"
0:29checkered bag hanging with scarf A medium close-up shot focuses on a black and white checkered Baggu tote bag hanging against a warm wooden wall. The bag's patterned exterior, made of crinkled nylon, is clearly visible. Inside the open top of the bag, a vibrant red scarf with a white pattern peeks out, adding a pop of color and suggesting the bag's capacity for personal items. To the right of the bag, a portion of a soft, pink upholstered bench or cushion is visible, contributing to a cozy, domestic feel. The lighting is soft and warm, highlighting the textures of the wood and fabric. The static composition emphasizes the bag's design and its potential contents.
0:30hands reaching into brown bag An overhead shot directly looks down into a deep brown Baggu tote bag, which is open on a patterned rug. A person's hands and forearms are seen reaching into the bag, rummaging through its contents. The person wears a red top, and a white long-sleeve shirt with distinct neon green trim on the cuffs. The rug features a geometric pattern in black and off-white tones. The lighting is bright and even, clearly illuminating the interior of the bag and the person's actions. The shot emphasizes the spaciousness of the bag's interior and its accessibility for retrieving items. Text overlay: "Frank, Design Team It makes a really good travel bag, gym bag, overnight bag"
0:31checkered bag on bicycle A medium shot captures a black and white checkered Baggu tote bag resting securely in the front basket of a bicycle. The bag's distinctive pattern, made of crinkled nylon, stands out. The bicycle is parked indoors, leaning against a warm wooden wall. Another bicycle is partially visible in the background, adding to the urban, active lifestyle context. The lighting is natural and bright, illuminating the details of the bag and the bicycles. The static composition focuses on showcasing the bag's versatile use as a 'city bag,' specifically its fit within a bicycle basket. Text overlay: "great city bag"
0:32baby with bags and diaper items An overhead shot captures a baby sitting on a textured black and white patterned rug, surrounded by a variety of items. The baby is wearing a dark blue long-sleeved top and light pink floral patterned pants. To the left, a black and white checkered Baggu tote bag is open, revealing its contents including a white water bottle. To the right, a dark purple Baggu tote bag is also visible. Several baby-related items, such as a yellow egg holder toy and a package of "freestyle" wipes, are scattered around the baby. A human hand briefly enters the frame to interact with an item. The lighting is bright and even, highlighting the vibrant colors of the baby's clothing and the various objects. The scene demonstrates the bag's use as a diaper bag, highlighting its family-friendly functionality.
0:34hand placing bottle in diaper bag A close-up, overhead shot focuses on an adult hand placing a red and green baby bottle into the open interior of a dark purple Baggu tote bag. Yellow baby boots are visible next to the bag, and a package of "freestyle" wipes rests on the patterned ground near the bag. The bag is made of crinkled nylon. The background is a mix of a patterned rug and what appears to be part of a stroller or baby carrier. The lighting is bright and direct, clearly showing the items and the action. This scene further illustrates the bag's utility as a diaper bag, emphasizing its capacity and accessibility for baby care items.
0:36person holding black bag pockets A medium shot frames a person from the chest down, holding a black Baggu tote bag prominently in front of them. The person is wearing a red and white striped button-up shirt and blue jeans. The black bag, made of textured, crinkled nylon, features multiple exterior pockets that are clearly visible, highlighting its organizational design. The background shows a warm wooden door and a cork board with papers pinned to it, suggesting an indoor, possibly office or studio environment. The lighting is soft and even, focusing attention on the bag's details. The static composition allows for a clear examination of the bag's features. Text overlay: "with the external pockets they're perfect for diapers and wipes, and you can use that laptop sleeve"
0:39baby interacting with bag contents An overhead shot provides a detailed view of a baby sitting on a black and white patterned rug, engaging with the contents of two Baggu tote bags. The baby wears a dark blue top and light pink floral pants. To the left, a black and white checkered Baggu tote bag is open, showing a clear water bottle in an exterior pocket and various items inside, including a smaller pouch with a cherry pattern and a folded blanket. To the right, a dark purple Baggu tote bag is also open, revealing a black and white floral-patterned interior lining. A yellow egg holder toy is placed between the bags. An adult hand is visible, adjusting a white pacifier and placing it back into the bag. The lighting is bright and even, emphasizing the details of the bags and baby items. The scene dynamically demonstrates the bag's utility as a comprehensive diaper bag. Text overlay: "they're perfect for diapers and wipes, and you can use that laptop sleeve on the inside as a place to keep a changing pad"
0:44hand placing water bottle in bag pocket A close-up, slightly overhead shot focuses on a person's hand placing a white cylindrical water bottle into an exterior pocket of a deep brown Baggu tote bag. The person is wearing a long-sleeved shirt with a distinctive neon yellow trim on the cuff. The background is a blurred, warm wooden surface, possibly a desk or table. The lighting is bright and natural, clearly illuminating the action and the bag's texture. The shot emphasizes the practical design of the bag's external pockets, showcasing how easily a water bottle fits. Text overlay: "What fits in this bag?"
0:47laptop fitting in black bag A close-up, slightly overhead shot shows a person's hands carefully placing a leopard-print laptop sleeve into the main compartment of an open black Baggu tote bag. The person wears a red and white striped button-up shirt. The bag, made of crinkled nylon, is positioned on a green self-healing cutting mat, indicating a workspace. The lighting is bright and even, emphasizing the textures of the bag, the laptop sleeve, and the cutting mat. The shot highlights the bag's capacity to comfortably fit a laptop, demonstrating its utility for work or study. Text overlay: "The large interior side pocket fits a 14 inch laptop with the case"
0:52interior zip pocket demonstration A close-up shot focuses inside the open black Baggu tote bag, demonstrating its interior features. A person's hands, wearing a red and white striped button-up shirt and a ring on their finger, open and interact with a zippered pocket located inside the bag's main compartment. The pocket is made of the same black crinkled nylon as the bag. Two white snap closures are also visible on the interior lining of the bag. The bag rests on a green self-healing cutting mat. The lighting is bright and direct, highlighting the functional details of the interior pocket and the bag's construction. The action clearly showcases the accessibility and security of the internal zippered compartment. Text overlay: "the interior zip pocket is great for throwing in your phone, wallet and passport"
