0:00Hair dye mixing with text overlay
A close-up shot from a high angle, looking down into a glossy black mixing bowl. A hand, gloved in black, uses a black application brush to vigorously mix a thick, white, creamy substance within the bowl, creating ripples and a smooth, consistent texture. The background is an intentionally blurred white surface, suggesting a clean, bright working environment. The lighting is soft and diffused, perfectly illuminating the white mixture and highlighting the texture. The dominant colors are black for the bowl and glove, white for the mixture, and a striking red for the branding and text. A curved white mask partially covers the right side of the screen, revealing the 'SALLY.' logo in bold red sans-serif font at the top right. Text overlays appear sequentially: 'Your roots? Handled.' and 'Your wallet? Winning.' each prefaced by a small red dot bullet point.
0:02Woman with dark wavy hair
A medium shot of a woman with stunning long, dark, wavy hair, gracefully styled with soft, voluminous curls cascading over her shoulders. She looks directly at the camera with a warm, confident smile, her dark, expressive eyes engaging the viewer. Her lips are painted with a rich, deep red lipstick, and she wears a sheer black top with a high neck, possibly a mesh or lace material, and dark, dangling earrings. The background is a clean, bright white studio setting, providing a high-key lighting scenario that beautifully illuminates her features and hair. Soft, even lighting creates subtle highlights on her voluminous hair. She brings her right hand, adorned with vivid red polished nails, up to gently touch and showcase her hair, running her fingers through the soft waves. The 'SALLY.' logo in red is present in the top right corner. Text overlays appear: 'Get salon-quality hair color at home.' with a red dot.
0:06Text overlay on pink background
A simple, static graphic scene featuring a solid, uniform light pink background, reminiscent of a pastel rose color. Centered prominently on the screen is bold red text in a clear, sans-serif font, stating: '1200+ shades from trusted brands.' The 'SALLY.' logo, also in red, is neatly positioned at the top right corner of the screen. The lighting is flat, even, and shadowless, typical of a graphic overlay. The overall color palette is minimalist and clean, consisting primarily of light pink and the contrasting bold red, conveying a modern and inviting aesthetic.
0:07Multi-panel product and model montage
A dynamic montage presented as a six-panel grid (3x2 layout), each panel showcasing a distinct visual related to hair coloring products or models. The overall background is a bright, clean white, providing a neutral canvas for the vibrant content. The 'SALLY.' logo in red is visible in the top right corner of the entire frame. The panels include: 1. Top Left: A woman with vibrant, curly orange-red hair and matching red eyeliner, holding a 'Color Brilliance Permanent' hair dye box and smiling coyly. 2. Top Right: A close-up of a hand holding a box of 'eBeautiful biotin permanent anti-aging haircolor 9N'. 3. Middle Left: A woman with lustrous chestnut wavy hair and red lipstick, holding a white 'Color Charm' product bottle, offering a gentle smile. 4. Middle Right: A close-up of hands, one gloved, carefully squeezing a dark, viscous liquid (hair dye) from a tube onto a gloved palm. 5. Bottom Left: A flat lay of three 'Clairol Soy Complex' hair dye boxes (8GN, 7RN, 1AA) neatly arranged on a white surface. 6. Bottom Right: A woman with bold, vibrant pink hair, holding an 'X MONDO COLOR' hair mask tub. The lighting throughout is bright and even, accentuating the product details and models' features.
0:08Hair dye application close-up
An extreme close-up of a person's head, specifically focusing on the ear and the hairline area where hair roots are being treated. The hair is light blonde or platinum, and a black-gloved hand is meticulously using a black application brush to apply a thick, white, creamy hair product, likely bleach or a lightener, to the roots. The product is visibly coating the hair strands near the scalp. The skin on the ear and temple area is visible, showing natural texture. The background is heavily blurred and out of focus, suggesting a light, neutral studio environment. The lighting is direct and strong, creating sharp contrasts and highlighting the texture of the hair and the applied product. The 'SALLY.' logo in red is prominently displayed in the top right corner. Text overlays appear: 'Application essentials for seamless results.'
0:09Woman holding phone with text overlay
A medium shot primarily focused on a woman's hands holding a modern smartphone. The woman's long, straight, dark red hair cascades over her shoulders and upper arms. She is wearing a blue denim-like top or dress. Her hands are adorned with several delicate silver rings on her fingers, and her nails are immaculately manicured with a rich, glossy dark red polish, featuring subtle gold embellishments on some nails. The smartphone, likely an iPhone 14 Pro or Pro Max, is encased in a sparkly, glittery gold protective cover. The screen displays the Sally Beauty logo. The background is a clean, unblemished bright white studio wall. The lighting is soft and even, highlighting the intricate details of the hands, nails, and phone. The 'SALLY.' logo in red is positioned at the top right. A text overlay states: 'Free hair color advice. Licensed Colorist OnDemand.' with the Sally logo embedded, and a small legal disclaimer appears at the bottom of the screen.
0:10Woman with red hair in circular frame
A medium shot of a woman with long, straight, dark red hair styled with a straight fringe (bangs), framed within a prominent, large, light pink circular matte overlay. She initially looks upwards and slightly to the left, then gracefully shifts her gaze back towards the center of the frame, appearing to speak or react expressively with open hands. She is wearing a casual blue denim-like top. Her makeup includes dark, defined eyeliner and a subtle lip color. Her hands are raised and open, palms facing slightly upwards, as if conveying confidence or showcasing her hair. The background visible outside the pink circle is a plain white studio wall. The lighting is soft and even, beautifully highlighting her hair and facial features. The 'SALLY.' logo in red is in the top right corner, outside the circular frame. A text overlay appears prominently inside the circle: 'Color with confidence.'
0:12Woman with curly hair close-up
A close-up shot of a woman's profile, primarily focusing on her head, face, and shoulder. She has an abundance of voluminous, golden-brown curly hair that beautifully frames her face and cascades over her shoulder. Her skin is fair and glowing, complemented by a soft pink eyeshadow and light pink lipstick. She is wearing a light blue denim collared shirt, visible on her shoulder. She gracefully touches her hair with her right hand, gently running her fingers through the curls, showcasing its texture, bounce, and movement. The background is a softly blurred, light-colored studio setting. The lighting is incredibly soft and flattering, creating a gentle glow that highlights the natural beauty of her curls and her dewy complexion. The 'SALLY.' logo in red is positioned in the top right corner. A text overlay reads: 'Shop head-turning hair color.' The shot has subtle motion as she moves her head and hair, adding a natural, dynamic feel.
0:13Sally logo outro
A static, minimalist graphic scene featuring a solid, uniform light pink background, identical to previous graphic scenes. The 'SALLY.' logo in bold red sans-serif font is centrally placed on the screen, serving as the brand's final signature. The lighting is flat, even, and devoid of shadows, characteristic of a clean digital graphic. The scene acts as a clear and concise brand outro, utilizing the established color palette of light pink and bold red to reinforce brand identity.
