0:00white horse galloping outdoor The scene opens with a medium-wide shot of a person riding a white horse at a gallop across a dry, earthy field. The horse moves from the left side of the frame towards the right. In the background, there's a simple wooden fence and sparse, bare trees or bushes under an overcast, grey sky. The ground appears slightly uneven and dusty. The lighting is natural and diffused, giving the scene a soft, almost ethereal quality with minimal harsh shadows. The dominant colors are muted browns, greys, and pale whites from the sky and the horse, contrasting with the dark rider's hat. The bottom two-thirds of the screen are covered by a dark, gradient purple overlay with white text: 'affirm | CANADA GOOSE', 'Enduring style. As low as 0% APR.', and a 'Shop styles' button.
0:01white horse galloping indoor dramatic The scene shifts to a more dramatic, almost studio-like environment. A white horse, with the same rider, gallops towards the camera through a cloud of dust. The setting is dark, with an intense, bright backlight source positioned behind the horse, creating a strong silhouette effect and a halo of light around the horse and rider. The ground is dark earth or sand, and the overall atmosphere is mysterious and powerful. The lighting emphasizes the contours of the horse and rider, making them stand out sharply against the darker background. The dust kicked up by the horse is illuminated by the backlight, creating visual depth. The bottom two-thirds of the screen continue to display the dark purple overlay with brand information and call to action.
0:03abstract transition stripes A very brief, rapid transitional scene featuring an abstract pattern of dark blue/black with sharp, diagonal yellow stripes. The stripes appear to be in motion, possibly zooming or panning rapidly across the screen, creating a dynamic and energetic visual break. The transition is quick, intended to be a visual 'pattern interrupt' before the next primary scene. The bottom two-thirds of the screen retains the consistent dark purple overlay with the brand logos, value proposition, and call to action button.
0:04white horse galloping outdoor reprise This scene revisits the outdoor setting, showing the white horse with its rider galloping across the same dry, earthy field. This time, the horse moves from the right side of the frame towards the left. The background features the wooden fence and sparse trees, consistent with the initial outdoor shots, under an overcast sky. The natural, diffused lighting is soft and even. The rider maintains a poised and composed posture. The bottom two-thirds of the screen still shows the dark purple overlay with brand information and call to action, but a new, smaller disclaimer text, 'Subject to eligibility. See lending terms at affirm.com/disclosures.', has now appeared at the very bottom of the overlay.
0:06abstract transition swirl Another very brief, rapid transitional scene, similar in style to the previous abstract cut. This one features dark, swirling, almost organic patterns in shades of dark blue, grey, and hints of subtle purples or greens. The patterns quickly animate and move across the screen, creating a sense of fluid motion and visual abstraction. This short cut serves as another dynamic 'pattern interrupt' before the next scene introduces a different horse. The constant dark purple overlay with brand and offer details remains visible on the lower portion of the frame, including the disclaimer text.
0:07black horse galloping outdoor The scene now features a powerful black horse with the rider, galloping across a wide, earthy landscape. The horse moves from left to right across the frame. The environment is characterized by dry, light brown grasses and reeds, with a line of bare trees visible in the mid-ground. On the left side, there appears to be a body of still, grey water or a very muddy, reflective surface. The sky is overcast and pale, providing soft, natural light that illuminates the scene without harsh shadows. The color palette is dominated by muted earth tones, the deep black of the horse, and pale blues/greys of the sky and water. The bottom two-thirds of the screen continue to show the dark purple overlay with brand information and the disclaimer.
0:09black horse galloping away wide A wide, expansive shot captures the black horse and rider from behind, galloping away into the distance across a vast, flat landscape. The ground appears to be a light, pale grey, possibly frozen mud or a dry lakebed, stretching far into the horizon. Distant, bare trees line the very far background, providing scale to the immense open space. The sky is a uniform, pale grey, blending seamlessly with the horizon. The lighting is extremely soft and diffused, creating a monochromatic, almost desolate atmosphere. The rider and horse are small figures against the grand landscape, emphasizing their journey. The bottom overlay persists with all its details.
This scene offers a close-up, profile shot of the rider's face. He is seen looking forward or slightly downwards, his expression serious and contemplative. His medium-length dark hair is visible, framed by the light brown wide-brimmed cowboy hat. He has a beard or stubble. The background is blurred, suggesting the same outdoor environment but rendered indistinct to keep focus on his face. The lighting is natural and soft, highlighting his features without harsh shadows. The bottom portion of the screen remains covered by the dark purple graphic overlay with all text and the 'Shop styles' button.
0:11black horse standing outdoor The final scene presents a medium-wide shot of the black horse and rider standing still in the outdoor field, likely the same environment as earlier galloping shots. The horse is positioned facing slightly to the right, with the rider seated upright. The background features dry, light brown grasses and reeds, with bare trees in the distance, under an overcast, pale sky. A subtle body of water might be present on the far left. The lighting is consistent, natural and diffused, maintaining the muted color palette of earth tones, black, and pale blues. The scene has a calm and resolute atmosphere, contrasting with the earlier dynamic movements. The bottom section of the screen is occupied by the dark purple graphic overlay, displaying the brand logos, value proposition, call to action, and disclaimer text.
