0:00split screen meal presentation The scene is presented in a dynamic split-screen layout. The left two-fifths of the frame features a vibrant blue background with the white "HOME CHEF" logo (featuring a knife and fork icon) prominently displayed at the top, followed by the "Kroger" logo (with a shopping cart icon). Below these logos, three distinct Home Chef meal kits, still in their clear plastic packaging with colorful labels, are stacked vertically, showcasing different meal options like "Cajun-Style Shrimp" and "Chile-Lime Mexican-Style Steak Wraps." The right three-fifths of the frame shows a beautifully plated, cooked Home Chef meal from a slightly elevated medium shot perspective. The meal consists of a piece of salmon topped with what appears to be melted cheese and fresh green onions, alongside roasted potato cubes with a crispy exterior and tender green beans. The plate is white, sitting on a neutral-colored surface. The lighting is soft and even, highlighting the textures and vibrant colors of the food. A bright yellow banner spans the entire bottom of the screen, featuring the white text "HOME CHEF OVEN-READY" and " $4.99/SERVING + free shipping + free dessert item for life*," with a small asterisk for a disclaimer. The overall color palette is a mix of bright blues, yellows, and the natural, appetizing colors of the food.
0:02split screen uncooked meal This scene maintains the split-screen format. The left panel continues to display a stack of three Home Chef meal kits against a blue background with the brand and Kroger logos. The specific meal kits shown are "Cajun-Style Shrimp" and "Chile-Lime Mexican-Style Steak Wraps", and "Ancho Seared Steak and Chipotle Crema". The right panel shifts focus to a close-up, slightly angled shot of an uncooked Home Chef meal contained within an aluminum oven-ready tray. The tray holds a raw salmon fillet, seasoned and topped with a yellow, crunchy coating, along with green beans and cubed potatoes. The lighting is bright and direct, emphasizing the raw ingredients and their freshness. The tray is positioned as if it's about to be placed into an oven, or just removed from the packaging. The bottom yellow banner with the "HOME CHEF OVEN-READY" offer remains consistent. The overall impression is one of convenience and freshness before cooking.
0:04split screen meal in oven The split-screen presentation continues. The left panel showcases a different set of three Home Chef meal kits, maintaining the blue background with brand and Kroger logos. The specific meal kits visible are "Chile-Lime Mexican-Style Steak Wraps" and "Ancho Seared Steak and Chipotle Crema" and another one partially visible. The right panel now offers a close-up view inside a well-lit oven, where the aluminum tray containing the Home Chef meal (salmon, potatoes, green beans) is actively cooking. The camera is positioned to highlight the meal's cooking process, with gentle steam or heat waves subtly visible. The light inside the oven is warm, suggesting a cozy, home cooking atmosphere. The salmon's topping appears to be melting and browning, and the potatoes are starting to crisp. The yellow bottom banner with the offer text remains constant.
0:06split screen garnish meal The scene retains its split-screen composition. On the left, another configuration of three Home Chef meal kits is displayed on the blue background with logos, featuring "Ancho Seared Steak and Chipotle Crema" and "Cajun-Style Shrimp". The right panel shifts to a medium-close shot, angled slightly downwards, of a person's hand adding fresh green onion garnish to the cooked salmon meal on a white plate. The salmon is already topped with the melted cheese and a dollop of white sauce. The roasted potatoes and green beans are neatly arranged on the plate. The lighting is soft and natural, emphasizing the freshness of the garnish. The hand is in motion, sprinkling the green onions. The yellow banner with the offer details is still present at the bottom. The color palette remains vibrant with food colors contrasting the blue and yellow graphical elements.
0:09split screen close up meal The scene maintains the split-screen design. The left panel shows another arrangement of three Home Chef meal kits on the blue background with logos, again featuring "Cajun-Style Shrimp" and "Chile-Lime Mexican-Style Steak Wraps", and "Ancho Seared Steak and Chipotle Crema". The right panel offers an extreme close-up of the fully garnished salmon fillet. The camera focuses tightly on the flaky texture of the salmon, the melted cheesy topping, the creamy white sauce, and the vibrant green of the chopped green onions. The background is softly blurred, keeping the emphasis on the delicious-looking food. The lighting is bright and inviting, highlighting the moisture and freshness of the ingredients. A very slight, slow push-in or subtle pan occurs, creating a dynamic yet focused view of the meal. The bottom yellow banner with the offer text remains consistent. The color palette emphasizes the appealing food colors against the brand's blues and yellows.
0:13split screen eating meal The split-screen format persists. The left panel displays a final arrangement of three Home Chef meal kits on the blue background with logos, similar to previous scenes, featuring "Cajun-Style Shrimp" and "Ancho Seared Steak and Chipotle Crema". The right panel shows a close-up of a person's hand, holding a fork, about to take a portion of the cooked salmon and potatoes from the white plate. The hand gently cuts into the salmon, revealing its tender texture. A small white bowl with salt is visible in the background, along with a knife and a napkin, suggesting a meal ready to be enjoyed. The lighting is warm and inviting, promoting a sense of comfort and satisfaction. The yellow bottom banner with the "HOME CHEF OVEN-READY" offer remains. The action conveys the ease and enjoyment of eating the prepared meal.
