0:00intro title card store exterior
The scene displays a static, vertically oriented title card. The top portion features a solid red background with white, sans-serif text centered, reading "America's #1 Tool Store" on the first line and "IN DES MOINES" on the second. Below this text, the bottom portion of the frame shows a wide, eye-level exterior shot of a Harbor Freight Tools store. The building features a prominent red facade for the main entrance area, with grey stone accents and large glass doors. To the right, the building extends with a blue section and horizontal windows. The entrance is flanked by two yellow bollards. In the background, a clear blue sky with fluffy white clouds is visible, and on the left, a cluster of lush green trees provides natural contrast. The foreground consists of a grey asphalt parking lot with a yellow stripe. The overall lighting suggests a bright, sunny day, with clear, even illumination on the building and surroundings. The color palette is dominated by red, white, blue, and green.
0:00in store browsing tools
The camera captures an interior, medium-shot view of a wide aisle within a Harbor Freight Tools store, looking slightly downwards from a high angle. Tall shelves brimming with a diverse array of packaged tools and hardware line both sides of the aisle. Overhead, black and red signs indicate product categories, such as "Safety Protección" and "Metalworking Trabajo del Metal", along with large numerical indicators like '1' and '3' in colored squares. The store is brightly lit by overhead fluorescent lighting, casting an even glow across the metallic and plastic products. The floor is a light grey concrete. Two male individuals are actively engaged in browsing the tools on the right-hand shelf. The general color palette is industrial, featuring greys, silvers, blacks, and pops of red and yellow from product packaging.
0:02split screen hand tools circular saw
This scene presents a dynamic split-screen composition, vertically divided. A static red banner with white text 'HARBOR FREIGHT' and 'Now Open at Pacific Highway and Kent Des Moines Road' occupies the top of the frame. The main visual is beneath this banner. The upper half of the split-screen displays a close-up of a person's hands (light skin tone, gender not discernible) carefully sifting through a well-organized black tool case filled with various silver and black hand tools, including screwdrivers and calipers. The word 'HAND' in large white text appears dynamically over this segment. The lighting is direct and bright, highlighting the metallic textures of the tools. The lower half of the split-screen shows a medium close-up of a person's hands (light skin tone, gender not discernible) operating a red and black 'Bauer' brand circular saw, positioned on a piece of wood. The background for the saw is slightly blurred, showing hints of green foliage, suggesting an outdoor or workshop setting. The word 'POWE' appears dynamically over this segment. The color palette primarily consists of reds, blacks, silvers, and wood tones, contrasting with the bright red banner.
0:03split screen storage generator
This scene maintains a dynamic split-screen composition, vertically divided, with a static red banner at the top, identical to the previous scene. The upper half of the split-screen features a close-up of a person's hands, clad in dark work gloves, opening a bright blue drawer of a large, grey metal multi-drawer toolbox or storage unit. The word 'STORAGE' in large white text appears dynamically over this segment. The metallic surfaces of the toolbox reflect the bright, direct lighting. The lower half of the split-screen shows a person (gender not discernible) in dark pants and light-colored shoes, crouched down, in the process of starting a red and black 'Predator 6500W' generator by pulling its recoil starter cord. The background for the generator is outdoors, featuring blurred green elements and what appears to be a light-colored ground surface. The word 'GENERATORS' appears dynamically over this segment. The dominant colors are red, black, grey, and blue, with accents of white text.
0:04outro title card details
The scene displays a static, vertically oriented graphic title card. The background is divided horizontally: the top half is solid red, and the bottom half is solid white. Centered on the red background, white sans-serif text reads "Whatever You Do, Do it for Less" followed by "HARBOR FREIGHT" which is underlined in blue. On the white background, a red rectangular badge with rounded corners displays "NOW OPEN" in white text. Below this, in smaller black text, it reads "at Pacific Highway and Kent Des Moines Road in", followed by "DES MOINES" in large, bold, black sans-serif font. The entire composition is clean and digitally rendered, with no physical environment or lighting effects. The color palette is stark and graphic, consisting primarily of red, white, blue, and black, designed for clear readability and brand recognition.
