0:00initial search icon
The scene opens on a vertically oriented screen with a smooth gradient background, transitioning from a medium grey at the top and bottom edges to a lighter, almost white grey in the central horizontal band. Centered horizontally in the upper third of the screen is a vibrant red circular icon. Inside this red circle, a clean white magnifying glass symbol is perfectly centered. The overall aesthetic is minimalist and modern, with soft, even lighting that provides gentle highlights on the icon, suggesting a subtle depth. No other elements are present, setting a clear and focused visual. The color palette is dominated by cool greys and a striking red accent.
0:00search bar typing
The red circular search icon from the previous scene smoothly expands horizontally, transforming into an elongated white search bar with a thin, vibrant red outline. The magnifying glass icon remains fixed on the right end of this newly formed search bar, which is now positioned slightly below the upper third of the screen, still centered horizontally. A vertical blinking cursor appears on the left side of the white input field. Text begins to type out rapidly: first 'Continental Tirl', then correcting to 'Continental Tires'. The font is sans-serif, black, and clearly legible against the white background of the search bar. The gradient grey background remains unchanged, providing a neutral canvas for the interactive element. Soft, diffused lighting continues to illuminate the scene, emphasizing the clean lines of the search bar.
0:02single tire reveal red path
From the bottom edge of the white search bar, a solid, deep red path unfurls and expands downwards, creating a sense of depth and perspective. This red surface widens significantly as it reaches the bottom of the screen, resembling a carpeted runway or a stage floor, with the grey gradient background now visible only as vertical strips on the far left and right. Positioned centrally on this red path, in the middle of the screen, a single black car tire stands upright. The tire is highly detailed, showcasing a robust, intricate tread pattern. Above the tire, in a bold, sans-serif font, the words 'AVAILABLE AT' appear in white, followed by the distinctive 'DISCOUNT TIRE' logo in red with a black outline, enclosed in a white oval. The lighting casts subtle, long shadows behind the tire, adding to the three-dimensional effect of the red path and the tire itself. The dominant colors are red, black, and white against the grey backdrop.
0:04multiple tires continental logo
This scene expands on the previous one, featuring a dynamic arrangement of car tires. The central black car tire is now accompanied by four additional tires, creating a total of five, displayed in a slight arc across the red, perspective-driven path. The two outermost items are complete silver alloy wheels with tires, while the three central items are standalone black tires, all showcasing intricate, modern tread patterns. The silver rims of the wheels are reflective, catching the subtle, soft studio lighting. Below this array of tires, centered near the bottom edge of the screen, the 'Continental' brand logo appears in white text, accompanied by its iconic rearing horse silhouette. The 'DISCOUNT TIRE' logo and 'AVAILABLE AT' text remain visible above the tires. The composition highlights the variety and quality of the tires, presented almost like automotive sculptures on a grand stage. Shadows are more pronounced, grounding the objects on the red surface and adding depth.
0:11discount tire outro screen
The scene transitions abruptly to a clean, stark white background, signaling a clear change in context. Centrally positioned on this bright canvas is the prominent 'DISCOUNT TIRE' logo, rendered in bold red lettering with a white outline. The word 'TIRE' is uniquely set against a black, rounded-rectangle background with a white border. Below the main logo, a clear, black, sans-serif tagline reads: 'LET'S GET YOU TAKEN CARE OF®'. Further below, a smaller, circular red icon with a white 'T' and gear-like details is displayed, accompanied by the black text 'get your best match in 1 minute or less.'. The overall lighting is bright and even, creating a sense of simplicity and trust. The composition is well-balanced, focusing attention on the brand and its customer-centric message. There are no other visual distractions, emphasizing the final call to action.
