0:00intro cookies grid An overhead, static shot presents a vibrant grid of various cookies scattered across a bright pink surface. The cookies vary in type, including chocolate chip, sugar cookies with pink frosting, dark chocolate cookies, and cookies with white spiral frosting and sprinkles. The lighting is even and bright, emphasizing the colors and textures of the cookies against the clean, untextured pink background, which is consistent with brand colors. A semi-transparent light pink rectangle with the bold black sans-serif text "6 FAN FAVORITES" is centrally overlayed, partially obscuring some cookies and drawing immediate attention to the main message. The composition is clean and inviting, designed to highlight the product assortment.
0:01dark chocolate cookies grid This scene features an overhead, static shot of seven dark chocolate crinkle cookies arranged in a roughly circular pattern on a bright, uniform pink background. The cookies are round and appear soft and chewy, with a rich, deep brown color and slightly cracked surfaces that suggest a baked texture. The lighting is soft and even, highlighting the subtle sheen on the cookie surfaces and casting very soft, almost imperceptible shadows beneath them, maintaining a cheerful and appealing aesthetic. The background is a consistent, bright pink, complementing the dark color of the cookies. No text or graphics are present.
0:02white iced cookies grid An overhead, static shot showcases eight circular cookies with white spiral frosting and colorful sprinkles, arranged across a vibrant pink background. The cookies are a light tan color underneath the thick, smooth white frosting which is meticulously piped in a concentric spiral pattern, topped with small, multicolored confetti-like sprinkles. The bright, even lighting ensures all details are clearly visible, from the texture of the cookies to the tiny, glistening sprinkles. The pink background remains consistent, reinforcing the brand's aesthetic and creating a cheerful, playful mood. No text or graphics are present.
0:03text overlay plus This scene is a full-screen display of a solid black background. Centered horizontally and vertically is the word "PLUS" in large, bold, white sans-serif capital letters. The text is sharp and clear, providing a strong contrast against the dark background. There are no other visual elements, graphics, or animations, creating a clean and impactful visual break. The lighting is uniform, illuminating the white text clearly and giving it prominence. This visual acts as a clear transition or point of emphasis.
0:04cookies with strawberries A medium shot captures a stack of several round, light-colored cookies topped with white frosting and red and white crumbles, arranged on a glossy, deep red surface. A small pile of fresh, vibrant red strawberries, still with their green leafy caps, sits next to the cookies, complementing their colors and adding a fresh element. The lighting is soft and warm, creating a subtle sheen on the cookies and strawberries, and a reflection on the red surface, suggesting a luxurious and appetizing atmosphere. The background is a solid, rich red, creating a striking contrast with the cookies. The camera is static, focusing entirely on the delectable arrangement.
0:05cookie with icecream A close-up shot focuses intently on a single, elongated oval-shaped cookie placed on a vibrant, uniform orange background. The cookie is a light tan color, with distinct parallel ridges across its surface, suggesting a textured, possibly peanut butter or oatmeal cookie. A scoop of fluffy white, creamy ice cream, generously drizzled with a glistening golden-brown syrup, sits temptingly atop the cookie. The lighting is bright and direct, enhancing the glossy texture of the syrup and the soft appearance of the ice cream, making it highly appetizing. The orange background is clean and simple, making the food items pop with color and appeal. The camera is static, allowing for a detailed view.
0:06hands breaking pink cookie A close-up, static shot on a solid, bright pink background shows two fair-skinned hands, with short, manicured nails painted in a soft pink metallic shade, gently pulling apart a round cookie. The cookie has a light-colored base covered with a thick, smooth layer of bright, pastel pink frosting. As the hands carefully pull, the cookie slowly splits in the middle, revealing a soft, slightly crumbly, light-colored interior texture. The lighting is soft and even, highlighting the details of the hands, the smooth frosting, and the internal texture of the cookie, creating an appealing and satisfying visual of freshness. The background is a consistent, vibrant pink.
0:07hands breaking oreo cookie A close-up, static shot on a solid, bright pink background shows two fair-skinned hands, with short, manicured nails painted in a soft pink metallic shade, gently pulling apart a dark chocolate cookie. This cookie is notably topped with a thick, white spiral frosting, lightly sprinkled with dark cookie crumbles, resembling a cookies-and-cream flavor. As the hands pull, the cookie splits cleanly in the middle, revealing a rich, dark, soft, and slightly moist interior texture. The lighting is soft and even, emphasizing the textures and contrasting colors of the cookie's components against the vibrant pink background, making the act of breaking the cookie appear satisfying.
0:08hands breaking snickerdoodle cookie A close-up, static shot on a solid, bright pink background captures two fair-skinned hands, with short, manicured nails painted in a soft pink metallic shade, gently pulling apart a light brown, cinnamon-dusted cookie. The cookie has a slightly crinkled surface and is evenly coated with cinnamon and sugar, characteristic of a snickerdoodle. As the hands separate the cookie, a clean, soft break occurs in the center, revealing its uniform, light-colored, and tender interior. The lighting is consistent and soft, highlighting the subtle texture of the cookie and the careful action of the hands against the bright pink backdrop, emphasizing the cookie's fresh-baked quality and soft consistency.
0:09opening cookie box An overhead, static shot shows two fair-skinned hands, with short, light pink metallic nails, carefully lifting the lid of a white rectangular box. Inside the box, six different cookies are neatly arranged in two rows of three: a pink-frosted sugar cookie, a white-iced chocolate cookie with crumbles, a plain snickerdoodle, a dark chocolate crinkle cookie, a classic chocolate chip cookie, and another white-iced sugar cookie with sprinkles. The box itself has a slightly textured matte finish. The background is the familiar solid pink surface, maintaining brand consistency. The lighting is bright and even, clearly showing the variety and appealing presentation of the cookies inside the box as the lid is slowly raised to reveal them.
0:10closing cookie box logo An overhead, static shot captures two fair-skinned hands, with short, light pink metallic nails, gently closing the lid of a pink rectangular box. As the lid is smoothly lowered, the interior view of the cookies is obscured, and the focus shifts entirely to the exterior of the box. Once fully closed, the top of the box reveals the brand name "crumbl." in a stylized, bold black sans-serif font, followed by a small registered trademark symbol, centrally positioned. The box is a uniform matte pink color, consistent with the brand's palette, contrasting slightly with the darker pink background. The lighting remains bright and even, emphasizing the brand's logo and packaging.
An overhead, static shot presents a closed, rectangular pink box perfectly centered on a slightly darker, solid pink background. The top surface of the box clearly displays the "crumbl." logo in bold black sans-serif lettering, followed by a small registered trademark symbol, positioned for maximum brand visibility. The matte pink of the box is uniform and unblemished, creating a clean and professional appearance. The lighting is soft and even, casting a very subtle, diffused shadow beneath the box, providing a sense of minimal depth while maintaining a flat, high-key aesthetic. This shot serves as a final brand emphasis and call to action closure.
