0:00buttoning jeans close up The scene opens with a close-up, eye-level shot focused on a person's midsection. The frame is dominated by dark blue denim jeans and a fitted brown ribbed long-sleeve top with lace trim around the V-neckline and collar, featuring small silver buttons. Two female hands, adorned with multiple rings (including a prominent silver ring with a large clear stone and a simple gold band), are actively buttoning the jeans. The jeans have standard silver buttons and rivets. The lighting is soft and even, highlighting the texture of the fabric. In the upper center of the frame, a white text overlay reads 'Spanx jeans are so good lately'. The background is a blurry, light-colored wall. The camera is static, focusing intently on the action of fastening the jeans.
0:03full shot talking head brown top A full body shot captures a woman standing in a brightly lit room. She is wearing the same brown ribbed long-sleeve top and dark blue denim jeans. The camera is static, positioned at a medium height, capturing her from head to toe. Her hands are initially in her pockets, then she gestures slightly as she speaks directly to the camera. The background consists of a light beige wall with two framed art prints depicting beach scenes with palm trees, and a tall, leafy green houseplant in a white pot on the left. The flooring is a light-colored wooden laminate. The overall lighting is bright and natural, creating a clean and inviting atmosphere. A white text overlay in the center reads 'I've tried a lot of shaping jeans'.
0:06mirror selfie side profile The scene shifts to a mirror selfie, captured from a side angle, showing the woman's upper body and hips. She is standing on a carpeted staircase with light brown treads and white risers. Her reflection in a round, gold-rimmed mirror fills the frame. She wears the same brown long-sleeve top and blue denim jeans. Her long dark hair cascades over her shoulder. She holds a light-colored smartphone up to capture the reflection, and her expression is a gentle smile as she looks slightly off-camera. A white text overlay states 'and most of them just don't work they either feel stiff'. The lighting is bright, with a noticeable sheen on her hair and clothing, likely from a window. The camera appears static, mimicking a handheld selfie.
0:07jeans fabric close up A very close-up, top-down shot of the dark blue denim jeans lying flat on a light wooden floor. A female hand, with rings on the fingers, gently strokes the fabric, demonstrating its texture and quality. The lighting is bright and even, accentuating the weave of the denim. A white text overlay in the center reads 'stretch out or look cheap'. The focus is entirely on the fabric and the hand's interaction, emphasizing the material's feel.
0:09full shot talking head explaining Returning to the full body shot of the woman in the brown ribbed top and dark blue jeans, she stands facing the camera in the same bright room with the plant and framed art. She speaks directly to the camera, using animated hand gestures to emphasize her points. Her expression is enthusiastic and confident. The lighting remains bright and natural. A white text overlay appears mid-frame, first stating 'I think this is why these work so well' and then transitioning to 'Spanx is literally'. The camera is static, maintaining a consistent view of her full figure. The wooden laminate floor and light wall provide a clean backdrop.
0:12full shot black top and bag The scene presents a full body shot of the woman, now in a different outfit. She wears a long-sleeved black top, the same dark blue wide-leg jeans with cuffed ankles, and shiny black platform boots. She also carries a brown leather handbag with gold hardware over her left shoulder. She stands in the same bright room with the green plant and framed art. The camera pans slowly downwards from her midsection to her cuffed jeans and boots, then back up. She appears to be posing or adjusting her outfit. A white text overlay in the center reads 'the original shapewear brand'. The bright natural lighting highlights the details of her clothing and accessories.
0:13midsection waist adjustment A close-up shot focuses on the woman's midsection, with her hands placed on her hips, showcasing the fit of the dark blue denim jeans and the brown ribbed top. She slightly moves her body, highlighting the stretch and conformity of the waistband. The lighting is bright and even, clearly showing the details of the jeans' construction and the texture of the top. A white text overlay in the bottom third of the frame says 'so of course they got denim right'. The background is a blurry, light-colored wall with a hint of green from the plant on the right. The camera is static.
0:15overhead jeans on floor An overhead shot displays the dark blue denim jeans laid out on a light wooden floor. The jeans are neatly folded or arranged, allowing the viewer to see the full length and details of the garment. The lighting is bright and uniform, casting minimal shadows and emphasizing the fabric and stitching. A small red tag with 'SPANX' visible on the inside waistband confirms the brand. A white text overlay in the center reads 'and it shows the second'. The camera is static, providing a clear, flat-lay view of the product.
0:16full shot talking head you put them on The woman is back in a full body shot, wearing the brown ribbed top and dark blue denim jeans. She stands in the same bright room, talking directly to the camera with expressive hand gestures and a confident, smiling expression. The background with the plant and framed art is visible. The lighting is consistent, bright, and natural. A white text overlay reads 'you put them on'. The camera remains static, capturing her from head to toe, emphasizing her overall look and her communication with the audience.
0:18side profile stretch jeans A medium close-up shot from a slightly low angle focuses on the side profile of the woman's hip and upper leg, highlighting the dark blue denim jeans. She shifts her weight and moves her leg, demonstrating the stretch and flexibility of the denim as it moves with her body. The brown ribbed top is visible at the top of the frame. The background is a blurry light wall. The lighting is bright and even, clearly showing the fabric's movement and texture. A white text overlay at the bottom reads 'they stretch when they move but'. The camera is static, maintaining a clear view of the product's performance.
0:20full shot snap back The woman is once again in a full body shot, wearing the brown ribbed top and dark blue denim jeans, standing in the familiar bright room. She gestures with her hands as she speaks directly to the camera, her expression lively and confident. She makes a 'snap' gesture with her hands to illustrate her point about the jeans' elasticity. The background includes the houseplant and framed art. The lighting is consistent and natural. A white text overlay in the center reads 'they snap right back'. The camera is static, focusing on her animated delivery.
0:22waistband smooths everything out A close-up, eye-level shot focuses on the woman's midsection, similar to the opening scene. Her hands are seen gently pressing on the waistband of the dark blue denim jeans, emphasizing how it smooths the figure. The brown ribbed top is visible at the top of the frame. The jeans feature visible button, zipper, and pocket details. The background is a soft, blurry light wall. The lighting is bright and even. A white text overlay in the center reads 'the waistband smooths everything out'. The camera is static, drawing attention to the waist area and the hands' demonstrative actions.
0:24side profile without digging in A medium shot captures the woman's side profile, focusing on her hip and upper thigh area in the dark blue denim jeans and brown ribbed top. She stands with a slight bend, subtly rotating her body to showcase the fit of the jeans, particularly how the waistband sits without digging in. She glances over her shoulder towards the camera with a slight smile. The background is the same light wall with a hint of the green plant. The lighting is bright and natural. A white text overlay reads 'without digging in and at the back'. The camera is static, allowing for a clear view of the garment's fit and comfort.
0:26backside lift close up A close-up shot focuses on the woman's backside, specifically the derriere and upper thighs, wearing the dark blue denim jeans. The camera is positioned slightly low and to the side, highlighting the 'lift' provided by the jeans. The brown ribbed top is visible at the top of the frame. The background is a blurry, light wall. The lighting is bright and even, clearly showcasing the fit and shaping effect of the denim. A white text overlay in the center reads 'lift is so good'. The camera is static, maintaining a clear view of the product's flattering design.
0:29side profile hand in pocket A medium close-up shot captures the woman's side profile from the waist to mid-thigh. She is wearing the dark blue denim jeans and the brown ribbed top. Her right hand is casually placed in the front pocket of the jeans, demonstrating its functionality and the overall relaxed fit. The background is a blurry light wall. The lighting is bright and even. A white text overlay at the bottom reads 'I literally wear them on repeat'. The camera is static, focusing on the natural interaction with the garment.
0:30mirror selfie side pocket The scene reverts to a mirror selfie, captured from a side angle, showing the woman's upper body and hips in the brown ribbed top and dark blue denim jeans. She stands on the carpeted staircase, holding a light-colored smartphone up to capture her reflection. Her left hand is casually placed in her jeans pocket, mimicking the previous shot's gesture. Her expression is a confident, slight smile as she looks towards the mirror. A white text overlay in the center states 'school drop off girls night out'. The lighting is bright, with sunlight creating highlights on her hair and the gold rim of the mirror. The camera is static, simulating a handheld mirror shot.
0:31full shot posing brown top A full body shot captures the woman rotating slightly, showcasing the full fit of the dark blue denim jeans and the brown ribbed top. She stands in the bright room with the green plant and framed art, striking various casual poses with her hands in or near her pockets. Her expression is pleasant and confident. The lighting is bright and even. A white text overlay in the center reads 'brunch dinner'. The camera is static, capturing her movements as she subtly demonstrates the versatility of the jeans.
0:33full shot posing black top The woman is again in a full body shot, now wearing the black long-sleeved top, dark blue wide-leg jeans, and black platform boots, carrying the brown leather handbag. She rotates and adjusts her clothing slightly, demonstrating different styling options for the jeans. She stands in the same bright room with the plant and framed art. Her expression is confident and posed. The lighting is bright and natural. A white text overlay in the center reads 'with the family they work for everything'. The camera is static, focusing on her full outfit and casual movements.
0:36midsection waist final demonstration A close-up shot returns to the woman's midsection, focusing on her hands pressing and adjusting the waistband of the dark blue denim jeans. This is a final demonstration of the smoothing and comfortable fit around the waist. The brown ribbed top is visible. The background is a blurry light wall. The lighting is bright and even. A white text overlay in the center reads 'If you've been on the fence trust me Spanx'. The camera is static, drawing the viewer's attention to the specific feature of the waistband and the hands' interaction.
0:38full shot call to action The scene ends with a full body shot of the woman in the brown ribbed top and dark blue denim jeans, standing in the bright room. She faces the camera, speaking directly with a friendly and persuasive smile, gesturing with her hands. Her long dark hair frames her face. The background, including the green plant and framed art, is visible. The lighting is bright and natural. A white text overlay in the center reads 'really nailed these go check out Spanx denim'. Her body language is inviting, acting as a clear call to action. The camera is static.
0:40end card spanx logo The video concludes with a static end card. The entire screen is filled with a solid, vibrant red color. In the center of the frame, the brand name 'SPANX' is displayed in large, white, sans-serif capital letters. Below the brand name, in smaller white text, the slogan 'FREE SHIPPING ON EVERYTHING' is presented. There are no other visual elements, maintaining a clean and direct brand message. The lighting is uniform, as expected for a graphic screen. The camera is static, presenting the final branding information.
