0:00shoe and logo closeup The scene opens with an extreme close-up shot focused on the side profile of a light grey sneaker, specifically the heel and midfoot area. The shoe features a textured white sole and a mesh upper. A dark olive-green panel is visible on the heel. Above the shoe, a pair of light blue denim jeans with a cuffed hem is visible, adding a casual touch. The background is a slightly blurred, light grey concrete ground and what appears to be a subtle, vertically striped pattern. The lighting is bright and even, highlighting the shoe's texture. In the center of the frame, overlaid in white text, is the 'allbirds' logo, with the brand name also subtly embossed on the white sole. The dominant colors are light grey, white, blue denim, and dark olive-green, creating a clean and modern aesthetic. The shot is static, allowing full focus on the product and branding.
0:01woman walking urban A confident blonde woman walks directly towards the camera on an urban sidewalk. She wears light blue, loose-fitting denim jeans and a light blue long-sleeved button-up shirt, with a bright red sweater draped over her shoulders. She carries a white canvas tote bag over her left shoulder, containing what appears to be fresh produce or flowers. Her hair is long, blonde, and flowing. The background features a large, light-colored modern building with numerous windows, and lush green trees lining the sidewalk. Two decorative lampposts with globe-shaped lights are visible. The lighting is bright and natural, suggesting a sunny day. Overlaid text identifies her as 'JUSTINE LUPE' initially, then expands to 'Actor. Mother. Multitasker'. The overall color palette is bright and fresh with the vibrant red sweater providing a strong accent against the blues and greens. The camera tracks her movement, keeping her centered in the frame.
0:03woman smelling flowers closeup A close-up shot focuses on the blonde woman's face as she interacts with a vibrant bouquet of flowers. Her hair frames her face, and she is seen from a slight profile, smiling softly and looking down at the colorful blooms, appearing to smell them or admire their beauty. Her skin tone is fair, and her expression is gentle and serene. Only fragments of her light blue shirt and the red sweater are visible. The background is a soft, blurred green, indicating foliage. The lighting is natural and soft, illuminating her face. The dominant colors are the bright reds, yellows, and whites of the flowers, contrasted with the greens and her fair complexion, creating a joyful and pleasant atmosphere. The camera is static, capturing her appreciative moment.
0:04shoe features closeup This scene is an extreme close-up of the light grey Allbirds sneaker, similar to the opening shot, but now with additional graphic overlays detailing its features. The shoe is on a textured concrete surface. The wearer's light blue denim jeans with a cuffed hem are visible above the shoe, along with white crew socks. In the background, out of focus, are bright, colorful flowers in a metal bucket, suggesting a flower market or garden setting. The lighting is bright and even. Text overlay reads 'Wildly Comfortable'. Arrows point to different parts of the shoe with additional text: 'ONE TOUGH UPPER MADE FROM TREES' pointing to the mesh upper, and 'SWEET RIDE MADE FROM SUGAR' pointing to the white sole. The dominant colors are light grey, white, blue denim, and pops of color from the blurred flowers. The shot is static, emphasizing the product details.
0:07woman arranging flowers medium A medium shot captures the blonde woman, Justine Lupe, in a slight blur of motion as she arranges or handles large bouquets of vibrant flowers. Her long, blonde hair is partially obscured by the flowers, and she's wearing the light blue shirt and red sweater. She is surrounded by an abundance of red, yellow, white, and purple blooms. Her hands are active, moving the flowers. The background is softly blurred, showing hints of an urban street with buildings and foliage. The lighting is bright and natural. The motion suggests she is either buying, selling, or simply organizing flowers. The scene bursts with color, predominantly from the floral arrangements, creating a lively and energetic mood.
0:08woman with flowers looking up A medium close-up shot of the blonde woman, Justine Lupe, holding a massive, colorful bouquet of flowers. She looks slightly upwards and to her right, a subtle smile on her face, as if observing something above or in the distance. Her long, blonde hair is slightly messy, and she lightly touches it with her left hand, pushing it back from her face. She wears the light blue shirt and red sweater. The background consists of blurred urban architecture, including a cream-colored building and dark windows. The lighting is bright and natural. The predominant colors are the vibrant hues of the flowers (yellow sunflowers, red roses, white lilies, purple blossoms) and her bright attire, conveying a sense of charm and natural beauty. The camera is static, capturing her expression and the impressive floral arrangement.
0:10shoe new product closeup An extreme close-up shot focuses on the side profile of the same light grey Allbirds sneaker. The shoe is worn with white crew socks and light blue denim jeans, slightly cuffed. The background is an out-of-focus brick wall and a wooden stool leg, suggesting an indoor or patio setting. The lighting is soft and warm, highlighting the texture of the shoe and the fabric of the jeans. Overlaid text clearly states 'The New Dasher NZ' in a clean, modern font, centered above the shoe. The dominant colors are light grey, white, blue denim, and warm browns from the background. The shot is static, serving to introduce the specific product name.
0:12woman walking away low angle A low-angle shot from behind captures the blonde woman, Justine Lupe, walking away from the camera on an urban street. Her light blue denim jeans and the light grey Allbirds sneakers are clearly visible. She carries the white canvas tote bag over her shoulder and holds two circular, metallic and orange decorative objects in her right hand, possibly light fixtures or art pieces, connected by a red cord. The background shows a tree-lined street with other buildings and a white car in the distance, indicating an active city environment. The lighting is bright and natural, casting soft shadows. Overlaid text transitions from 'Timeless BY NATURE' to 'Better BY NATURE', appearing dynamically on screen. The camera is static at a low angle, emphasizing the action of walking and the details of her footwear and what she's carrying, while the text provides a brand message.
0:14allbirds logo endcard The scene features the 'allbirds' logo in white, centered on a solid black background. Below the logo, also in white text, are the words 'BY NATURE'. The minimalist design with stark contrast creates a strong brand statement. The lighting is even, illuminating the white text against the dark backdrop. This serves as a clear and concise brand outro or end card. The color palette is simply black and white, providing a clean and impactful finish. The camera is static, focusing entirely on the branding.
