0:00deadlift setup
The scene opens with a medium shot of Mohamed Fofana, a muscular Black man with dreadlocks, standing in a gym. He is dressed in a white sleeveless tank top and teal athletic shorts. He is positioned in front of a barbell loaded with black weight plates, preparing to perform a deadlift. His hands are gripping the bar. To the left, a cameraman in a light blue t-shirt and white cap is crouching low, operating a professional camera to capture the action. The gym background features black walls, various weight racks, and an industrial-style ceiling with exposed wooden beams and metal ducts. Bright, possibly natural light from a window, illuminates the scene from the left, casting some subtle shadows. Overlaid text reads 'THIS IS YOUR'.
0:02deadlift execution
This scene is a direct continuation of the previous one, maintaining the same framing and gym environment. Mohamed Fofana, still in his white tank top and teal shorts, completes the deadlift motion, standing upright with the heavy barbell. The cameraman remains in his low, focused position on the left, continuing to film. The industrial gym setting with black walls, weight racks, and a wooden-beamed ceiling is visible, subtly illuminated by ambient light. Overlaid text reads 'SIGN TO BET ON YOURSELF'.
0:03dumbbell lunges filming
The camera shifts to a medium shot, slightly closer to Mohamed Fofana, who is now performing dumbbell lunges. He is still wearing the white tank top and teal shorts. The cameraman from previous scenes is visible behind Mohamed, positioned to film him from a low angle, his back partially to the camera. The gym's dark equipment and textured black walls form a blurred background, emphasizing Mohamed's action. The lighting remains consistent with a professional shoot, highlighting the subject. Overlaid text states 'MOHAMED FOFANA AND TWO YEARS AGO I LEFT A BIG BOX'.
0:05monitor displaying photo
This scene provides a close-up view of a professional camera monitor, displaying a high-quality, posed photograph of Mohamed Fofana. In the photo, Mohamed is seated on a weight bench within a gym, wearing a light blue long-sleeved athletic top and matching shorts, with black Nike sneakers. He looks confident and composed. The monitor screen also shows a file name. The camera equipment's dark casing and various cables are visible around the screen, indicating a production setup. The lighting emphasizes the bright, clear image on the monitor. Overlaid text reads 'GYM AND STARTED FOFANA FITNESS'.
0:08gym announcement intro
The perspective shifts to a wide shot of the gym, capturing its full industrial aesthetic with exposed wooden beams, ducts, and black-painted walls. Mohamed Fofana, now wearing an olive green short-sleeved athletic shirt and matching shorts, walks forward into the frame with an energetic smile, gesturing towards the camera. In the background, another individual is seen moving a large black box, indicative of a set being prepared. The gym is well-lit with a mix of overhead artificial lighting and natural light from unseen windows. Overlaid text reads 'TODAY I AM PROUD TO ANNOUNCE'.
0:09announcement close up
A medium close-up shot of Mohamed Fofana, who is smiling warmly directly into the camera. He maintains an engaging and excited expression, slightly gesturing with his hands as he speaks. He is wearing the olive green athletic shirt. The background is softly blurred, showing the dark gym environment. The lighting is bright and even, highlighting his face. Overlaid text reads 'LANDED MY FIRST OFFICIAL BRAND PARTNERSHIP'.
0:11makeup application
This scene shows a medium shot of Mohamed Fofana receiving makeup application. He is wearing a light-colored, possibly white or light grey, shirt. A woman with bright orange hair and glasses, dressed in a black top, is carefully applying makeup to his face with a brush. In the background, a tall, vibrant green potted plant is visible next to a glass partition, adding a touch of natural color to what appears to be a backstage or prep area. The lighting is soft and professional, suggesting studio conditions. Overlaid text reads 'WITH ZAPPOS'.
0:13zappos moodboard
A close-up shot focuses on a dark-colored wall covered with several white printed sheets of paper, each affixed with colorful thumbtacks (blue, green, red). The top-center sheet is prominently titled 'Zappos In Motion' and 'Zappos', indicating the brand and campaign name. Other sheets display various photographs of individuals engaged in fitness activities, likely concept images or references for the photoshoot. The overall impression is that of a production mood board. The lighting is even and consistent, highlighting the details on the papers. Overlaid text reads 'WITH ZAPPOS'.
0:14box jump filming wide
The scene reverts to a wide shot of the gym, capturing Mohamed Fofana performing a dynamic box jump onto a red plyometric box. He is dressed in an olive green athletic outfit. To the left, the cameraman is seen actively filming from a low angle. The gym's full setup is visible, with dark weight racks, black walls, and the high industrial ceiling with wooden beams. The space is brightly lit with overhead lights and natural light from large windows on the right. Overlaid text reads 'AND TODAY WE ARE LAUNCHING ZAPPOS'.
0:15monitor displaying kettlebell swing
This scene provides a medium shot, looking past camera equipment towards a monitor displaying a live feed of Mohamed Fofana performing kettlebell swings. In the monitor, Mohamed is dressed in an olive green athletic top and shorts, executing the exercise with powerful form. The camera setup, including a tripod and various cables, is visible in the foreground, framing the monitor. The background of the monitor shows the gym environment. The lighting within the filmed footage appears bright and professionally set up. Overlaid text reads 'IN MOTION AS I WAS CHOSEN TO REPRESENT THE STRENGTH TRAINING'.
0:18behind the scenes gym
A wide shot of the gym floor captures Mohamed Fofana in the mid-ground, performing a box jump onto a red plyometric box. He is wearing an olive green athletic set. In the left foreground, various film equipment, including lights and stands, are visible. To the left, a blonde-haired woman in a black t-shirt and light green cargo pants stands with her hands on her hips, observing. Another crew member is visible further back. The gym is bustling with activity. Bright natural light streams in from large windows on the right, creating a well-lit, dynamic setting. Overlaid text reads 'CATEGORY. FOLLOW MY JOURNEY'.
0:20monitor displaying pose
The shot returns to a medium view through a camera rig, focusing on a monitor displaying a live feed of Mohamed Fofana posing. He is now wearing a light brown or beige long-sleeved hoodie and matching shorts, striking a confident pose in the gym. The monitor's frame is visible, along with parts of the camera equipment in the foreground. The background of the footage on the monitor shows the gym's dark equipment and walls. The lighting is professional and focused on Mohamed. Overlaid text reads 'AS THIS PROJECT ISN'T JUST ABOUT HIGHLIGHTING ME'.
0:22community group interaction
A high-angle, wide shot captures Mohamed Fofana interacting with four diverse individuals (three women and one man) in the gym. They are gathered in a loose semi-circle, smiling and laughing together. A cameraman is positioned with his back to the viewer, actively filming the group. Several kettlebells are neatly arranged on the dark grey gym floor near their feet. The gym's interior, featuring dark walls and high ceilings, is bathed in bright sunlight streaming through large windows on the right, creating striking, elongated shadows of the group across the floor. This dramatic lighting adds depth and emphasis to their camaraderie. Overlaid text reads 'ZAPPOS GAVE ME THE OPPORTUNITY TO SELECT THREE OF MY OWN COMMUNITY MEMBERS TO BE PART OF THEIR OFFICIAL PHOTOSHOOT'.
0:29monitor displaying walking
This medium shot looks over camera equipment towards a monitor, which displays a live feed of the diverse group of community members walking across the gym floor. The view on the monitor is a side profile of the group. The foreground reveals parts of the camera rig and various cables, indicating an active film set. The gym environment is visible in the monitor's background, maintaining consistency with other shooting locations. The screen is brightly lit, showcasing the captured footage. Overlaid text reads 'IT'S HONORABLE FOR'.
0:30group workout dynamic
A wide shot of the gym shows Mohamed Fofana performing a box jump onto a black plyometric box on the right. Simultaneously, a woman to the left is engaged in lunges while holding a medicine ball. The cameraman is visible in the foreground, indicating the ongoing production. The gym is equipped with various weight racks and equipment. Strong, bright sunlight streams through large windows on the right wall, casting pronounced, sharp shadows on the grey gym floor. This creates a high-contrast, energetic visual. Overlaid text reads 'A BRAND TO SHOWCASE REAL PEOPLE IN THEIR CAMPAIGN ESPECIALLY WHEN CENTERED'.
0:34synchronized lunges
A medium-wide shot captures five individuals, including Mohamed Fofana, performing synchronized lunges in a row across the gym floor. They are all dressed in various athletic attire. The camera is positioned behind a tall light stand in the foreground. Strong natural light from large windows on the right casts dramatic, long shadows of each person across the dark grey floor, emphasizing their coordinated movement and adding depth to the scene. A concrete wall is visible on the right. Overlaid text reads 'AROUND COMMUNITY AND THAT IS EXACTLY WHAT ZAPPOS DID AT FOFANA FITNESS'.
0:38group celebration
A wide, high-angle shot captures Mohamed Fofana and four community members, along with the cameraman, gathered in a loose circle in the gym. They are all smiling and laughing, and raise their arms in a celebratory gesture, indicating camaraderie and success. The cameraman, wearing a light blue shirt and white cap, is also part of the group, filming their interaction. The gym's dark equipment, black walls, and industrial ceiling with exposed beams are visible in the background. Bright natural light from windows on the right illuminates the joyful scene. Overlaid text reads 'YOU'LL MEET AMAZING COMMUNITY MEMBERS ALONG YOUR FITNESS JOURNEY'.
0:41group squats modern gym
A wide, slightly high-angle shot showcases a large, diverse group of people performing squats in unison within a modern, sleek gym. The gym features dark walls, black equipment racks, and a prominent gold 'W ATHLETE WITHIN' logo on the back wall. The ceiling is industrial with numerous bright strip lights that create linear reflections, enhancing the contemporary feel. The participants are all dressed in varied athletic wear. The overall lighting is bright and even, highlighting the collective movement. Overlaid text reads 'AND IN 2026 WE'LL BE BRINGING'.
0:44event collage split screen
The scene transitions to a dynamic split-screen collage displaying three different fitness event visuals simultaneously. The top-left panel shows a group of people performing stretches in a gym. The top-right panel shows another group doing squats, similar to the previous scene. The dominant bottom-center panel depicts a large community fitness event taking place at night in an urban outdoor setting, with many participants exercising under city lights and building backdrops. This collage effectively highlights the breadth of community fitness programs. The lighting varies across the panels, from bright gym settings to atmospheric urban night scenes. Overlaid text reads 'YOU MORE EVENT BASED COMMUNITY PROGRAMS'.
0:47kettlebell swings group
A medium-wide shot captures three men, including Mohamed Fofana, performing kettlebell swings in unison. They are in a gym with a prominent brick wall on the right and large windows allowing bright sunlight to stream in, creating distinct, long shadows on the grey floor. Mohamed is in the center, wearing an olive green outfit. The other two men wear white t-shirts and dark shorts. The scene is well-lit with high contrast due to the natural light. Overlaid text reads 'SO STAY TUNED AND FOLLOW MY JOURNEY WITH ZAPPOS'.
0:49pull ups filming
A medium shot focuses on Mohamed Fofana performing pull-ups on a sturdy black rack. He is wearing a white sleeveless tank top and light teal shorts. Below him, the cameraman from earlier scenes is kneeling, capturing the exercise from a low angle. The background of the gym is largely dark, with only hints of equipment visible, creating a dramatic, focused atmosphere. The lighting highlights Mohamed's effort and physique. Overlaid text reads 'IN MOTION'.
0:50crew clapping panning left
A wide shot pans left across a gym space, showing several crew members sitting in foldable director's chairs, clapping enthusiastically. In the distant background, Mohamed Fofana is faintly visible near a large mirror, still in his workout attire. The gym features dark walls, black equipment, and a high industrial ceiling with wooden beams. The floor is dark grey. The scene is brightly and evenly lit. The overall mood is one of celebration and achievement, signaling the end of a successful shoot.
0:52gym overview panning left
A medium-wide shot continues the pan to the left, further revealing the gym interior and crew members. A camera monitor on a tripod is visible in the foreground, indicating the ongoing or just-completed production. Mohamed Fofana walks from left to right in the background, out of focus. The gym's structure, including black walls and equipment, is clearly visible. The lighting remains bright and even. The scene captures a moment of transition on the set.
0:53crew resting panning right
A quick pan to the right captures a medium shot of the makeup artist (with orange hair and glasses, wearing black) and another crew member sitting together in the gym. They are smiling and appear relaxed, taking a break after the shoot. The background shows an industrial brick wall and more gym equipment. The lighting is consistent and bright. Overlaid text reads 'Zappos' in black with a white outline.
0:56mohamed selfie wrap up
A close-up selfie shot of Mohamed Fofana, who is smiling broadly and giving a thumbs-up gesture into the camera. He is wearing a white sleeveless tank top. Behind him, there's a clothes rack with various garments, and a textured brick wall, indicative of a backstage area within the gym. The lighting is bright and even, casting subtle shadows. Overlaid text reads 'THAT'S A WRAP' in yellow and 'Zappos' in black with a white outline. He briefly lowers the camera before raising it again.
0:59bicep close up
An extreme close-up shot of Mohamed Fofana's muscular bicep. The camera moves slightly as he adjusts his arm, showcasing his physique. He is still wearing the white sleeveless tank top. The background is blurred, focusing all attention on the arm. The lighting is bright and highlights the muscle definition. The text 'Zappos' in black with a white outline remains overlaid on the scene.
