0:00intro bonus points offer
The scene displays a static advertisement with a dark blue gradient background that fades to a slightly lighter blue at the bottom. In the upper left quadrant, large, bold white sans-serif text announces "Earn 60,000 bonus points.*". Centered horizontally and slightly below the middle of the frame is a detailed, photorealistic render of the JetBlue Plus Card. The card is dark navy blue with a subtle geometric pattern of interlocking triangles in varying shades of blue. It features a silver EMV chip on the left, a white contactless payment symbol, the "jetBlue" logo in white on the right, a small white airplane icon, and the Mastercard logo in gray circles at the bottom right. Beneath the credit card, smaller white text reads "*After qualifying account activity. Terms Apply". At the bottom center, the white "jetBlue" logo with a registered trademark symbol is prominently displayed. The overall color palette is dominated by deep blues and crisp whites, creating a professional and inviting atmosphere. The lighting is soft and even, highlighting the card without harsh shadows.
0:05value proposition travel credit
This scene maintains the same visual composition as the previous one, featuring the identical dark blue gradient background that transitions to a lighter blue. The JetBlue Plus Card, rendered in dark navy blue with its distinctive geometric pattern, silver EMV chip, contactless symbol, 'jetBlue' logo, airplane icon, and Mastercard logo, remains centrally positioned in the frame. The 'jetBlue' logo at the bottom of the screen is also unchanged. The primary difference is the text overlay in the upper left: the large, bold white sans-serif text now reads "That's at least $600 in award travel.", emphasizing the monetary value of the bonus points. The smaller explanatory text below the card has been updated to simply say "Terms Apply" in white. The lighting remains soft and even, enhancing the card's details. The scene uses a consistent blue and white color scheme to convey a sense of reliability and clarity.
0:10call to action card promotion
The scene shifts to a different background, featuring a predominantly white field with a subtle light blue gradient at the very top edge, suggesting an upward transition. The JetBlue Plus Card, with its familiar dark navy blue and geometric pattern, silver chip, 'jetBlue' branding, airplane icon, and Mastercard logo, remains the central visual element. The 'jetBlue' logo in white is still positioned at the bottom center of the frame. The text overlay in the upper left has changed significantly: it now reads "Jet better with the JetBlue Plus Card." The word "Jet" is in a vibrant blue, "better with the" is in a light purplish-pink, and "JetBlue Plus Card." is in a bold, bright fuchsia pink. This color variation in the text creates a dynamic and engaging call to action. The smaller "Terms Apply" text below the card is retained in white. The lighting is bright and clean, emphasizing the new, more colorful text. The overall color palette is now white, blue, and various shades of pink, signaling a final, impactful message.
