0:00opening dialogue with comment
A medium shot frames a bald man with a neatly trimmed beard, looking directly into the camera with a questioning expression, his eyebrows slightly raised. He is positioned slightly off-center to the right. A large white comment bubble overlay from "Emma114" occupies the upper left quadrant of the screen, asking "25% off wasn't enough for me. Can you do more?". Behind him, the background suggests a cozy, decorated home interior with a warm, inviting glow. Elements include a warm-toned woven ceiling lamp with exposed bulbs, white string lights, and glimpses of holiday-themed decor like a red and white bow and pine garlands. On the right, two packages of "RYZE Mushroom Coffee" are visible, one black with orange-yellow mushroom artwork, and another lighter-colored package for "Mushroom Hot Cocoa". Three white candles in holders and a green plant add to the homely ambiance. The lighting is soft and warm, coming from the lamps and creating a pleasant atmosphere. The overall color palette is dominated by warm browns, oranges, and greens, contrasting with the man's grey long-sleeve t-shirt. White text "25% wasn't enough?" is overlaid below his chin, and "paid endorser" is subtly placed at the very bottom of the screen. The camera is static.
0:02reaction shot
This medium shot continues to feature the bald man from the previous scene, now with a slightly more exasperated yet resigned expression. His gaze is still directed towards the camera, but his head is tilted slightly upwards, and his eyebrows are furrowed as if in contemplation or mild annoyance. He exhales audibly. The background remains consistent with the previous scene, showing the warm, decorated home interior. The woven ceiling lamp is prominently featured above him, casting a soft, warm light that highlights his face. The string lights are still visible, adding a festive touch. The "RYZE" product packages are no longer directly visible behind him, allowing more focus on the man and his reaction. The lighting remains warm, creating a cozy but slightly dramatic atmosphere given his expression. The dominant colors are warm earth tones, with the man's grey t-shirt providing a neutral contrast. White text "Fine." is centrally overlaid on the screen, emphasizing his verbal response. The camera remains static, maintaining a steady focus on the man's face as he delivers his one-word reply.
0:03screen recording product offer
The scene transitions to a full-screen digital interface, presented as a screen recording of a product webpage. The top of the screen displays "184,046 Reviews" with a five-star rating, indicating high customer satisfaction. Below this, "Mushroom Coffee" and "30 Servings" are prominently displayed, identifying the product. The page features several bullet points highlighting benefits: "30-Day Guarantee," "FREE US Shipping," "FREE Mush Magnet," and "FREE Spoon & Scoop," each accompanied by a green checkmark. A visual of "FREE GIFTS" including a mushroom magnet, mushroom coffee, and acacia spoon is positioned on the right. The core focus is on the "BLACK FRIDAY DEALS" section, which lists a discounted price of "$27" and "40% OFF TODAY" highlighted in a large, bold red button. A smaller price of "$0.90 Per S" is also visible. A large call-to-action button reads "GET STARTED" with a right arrow icon. Below this, small text indicates "$36 Refills Ship in 30 Days," "Adjust Shipments or Cancel Anytime," and "Free US Shipping." The overall color scheme is dark gray and red, with white text, creating a bold and attention-grabbing design. The text overlay "How about 40% off exclusively" appears over the discount offer. The camera is static, mimicking a screen capture.
0:04tired dad walk in
A medium-full shot captures a bald man walking from a dimly lit hallway into a brighter kitchen area, depicting a tired and sluggish demeanor. He wears a dark jacket over a white collared shirt and dark trousers. His eyes are closed, and he's rubbing his forehead with his right hand, conveying exhaustion. The kitchen is visible on the left, with a stainless steel refrigerator adorned with numerous magnets and notes. Shelves with various items and a dark bin are also part of the cluttered background. The lighting is a mix of ambient room light and a slightly darker, contrasting light from the hallway he emerges from. The color palette is muted, with the dark jacket and white shirt of the man standing out against the white walls and the metallic sheen of the fridge. The overall mood is one of weariness and lack of energy. White text "for guys who are starting to feel like the tired dad" is overlaid across the bottom of the screen. The camera is static, observing the man's entry.
0:05tired dad struggle
A full shot shows a bald man, in the same stage of perceived exhaustion, attempting to move a heavy floral-patterned armchair. He is wearing a black tank top, blue jeans, and dark sneakers. He bends over, gripping the armchair, his muscles strained as he struggles to lift or push it across the wooden floor. The background is a brightly lit, minimalist room with white walls, a wooden shelf unit adorned with plants and decorative items, and a light-colored wooden floor. The lighting is bright and natural, indicating daylight, with soft shadows. The color palette is bright and clean, with the muted floral pattern of the armchair adding a touch of vintage charm, contrasting with the man's simple, dark clothing. The visible action is the man's physical struggle, emphasizing the "tired dad" persona. White text "to those who want to feel like the Viking." is overlaid at the bottom, creating a contrast with his current state. The camera is static, capturing the full body action.
0:07product showcase latte
A medium shot presents a beautifully arranged product display, showcasing the "RYZE Mushroom Coffee" package alongside a mushroom latte and various types of dried mushrooms. The "RYZE" package is dark brown with a prominent orange and yellow mushroom graphic and "MUSHROOM COFFEE" text. A tall, clear glass of a creamy, light brown latte, topped with white foam and garnished with a cinnamon stick, stands next to it. Surrounding these main items are a variety of dried mushrooms and mushroom caps, scattered artfully on a light wooden cutting board. The background is a dark, out-of-focus wall, creating depth and making the products pop. The lighting is bright and natural, casting subtle shadows and highlighting the textures of the mushrooms and the creamy latte. The overall color palette is warm, featuring earthy browns, rich oranges, and the inviting light brown of the drink. White text "RYZE is running its biggest sale ever," is overlaid at the top of the screen. The camera performs a very subtle push-in or dolly forward, slowly approaching the display.
0:09discount reveal animation
The scene begins with a close-up of a dark, metallic safe door, emphasizing its heavy, secure lock mechanism. The camera slowly pans to the right as the safe door swings open, revealing a richly textured, vibrant red interior, illuminated by a warm, focused spotlight from above. The inside of the safe is lined with soft, plush red velvet, creating an opulent and inviting feel. A golden, ornate "discount" ticket or coupon rests prominently on the velvet surface inside the safe. The lighting is dramatic, with the spotlight creating a strong highlight on the ticket and the rich red interior, contrasting with the dark exterior of the safe. The color palette is luxurious, dominated by deep reds, gold, and dark metallics. White text "and if you're watching this, you just unlocked your" appears on screen as the safe opens, followed by "I-want-my-edge-back' discount." appearing when the ticket is revealed. The camera executes a smooth pan and then a slight zoom onto the ticket.
0:13enthusiastic narrator close up
A very close-up shot of the bald man, now appearing highly energetic and happy, fills the frame. He has a wide, genuine smile on his face, eyes sparkling, and his eyebrows are slightly raised. He gestures enthusiastically with his right hand, pointing directly towards the camera, conveying a sense of direct engagement and excitement. He is wearing a light grey long-sleeved t-shirt. The background is a brightly lit, slightly blurry home interior, with hints of green plants and warm lighting, suggesting a positive and inviting atmosphere. The lighting is bright and even, illuminating his face and emphasizing his cheerful expression. The color palette is bright and fresh, contrasting with the muted tones of earlier "tired dad" scenes. White text "This isn't for everyone." is displayed initially, followed by "You're one of the few to access this private offer." The camera is handheld, exhibiting slight, energetic movements that match the man's enthusiasm, including a slight zoom in.
0:17pointing to watch transition
A medium close-up shot focuses on the man's upper body and arm. He wears a dark, long-sleeved shirt, contrasting with his earlier grey t-shirt. His left hand points down towards his right wrist, which is out of frame, implying he is referring to a watch. The shot is quick and slightly out of focus due to fast camera movement, suggesting a transition. The background is a blurry indoor setting with hints of dark curtains or a wall. The lighting is dim, with a purple-blue ambient hue, creating a mysterious and slightly dramatic feel. White text "And the timing?" is overlaid, prompting the viewer to anticipate the next visual element. The camera is moving rapidly, creating a motion blur effect as it quickly shifts focus or position.
0:18watch close up with text
A very tight close-up shot focuses on a person's wrist, prominently displaying an elegant gold-toned wristwatch with a black leather strap. The watch face is pristine white with minimalist black hour markers and delicate gold hands. The central text "TIME TO GLOW UP" is clearly visible on the watch face, followed by the word "Perfect." below it. The skin tone visible around the watch suggests a person with medium to darker complexion. The background is a simple, bright white, creating a clean and stark contrast that makes the watch and its message stand out. The lighting is bright and even, highlighting the metallic sheen of the watch and the crispness of the text. The color palette is minimalist, featuring gold, black, and white. The camera is static, holding the focus firmly on the watch to emphasize the text and its message.
0:19sleeping tired dad
A medium shot captures the bald man from earlier scenes, now lying on a floral-patterned couch, deeply asleep. He is on his side, his mouth slightly open, suggesting heavy sleep or snoring. A small, decorative pillow with white tassels is tucked under his head. He wears a dark tank top, revealing tattoos on his left arm. The couch features a vintage-style floral pattern in muted yellow, green, and brown tones. In the background, a white slatted headboard or railing is visible, along with glimpses of a dimly lit room. The lighting is soft and subdued, creating a nocturnal or late evening ambiance. The color palette is muted, with the floral couch and dark clothing contributing to a somber, restful, or perhaps unenergetic mood. White text "from that tired dad who falls asleep watching TV at 8pm" is overlaid across the screen, reiterating the "tired dad" narrative. The camera is static, providing a clear view of his sleeping form.
0:23energetic transformation
This medium shot shows the bald man from previous scenes, now standing upright and energetic, in contrast to his previous tired state. He is wearing a dark, possibly black, long-sleeved t-shirt and looks directly at the camera with a confident and almost triumphant expression. His hands are placed on his hips or subtly gesturing, conveying a sense of readiness and vigor. The background is a brightly lit, domestic interior, with a white door frame on the right and a darker room with some furniture visible on the left. The lighting is bright and even, suggesting daytime or well-lit indoor conditions, emphasizing his rejuvenated appearance. The color palette is neutral, with the dark shirt against the light walls, drawing attention to his energized demeanor. White text "into the guy who actually has energy for..." is overlaid on the screen, indicating a transformation. The camera is static, capturing his newfound vitality.
0:25energetic narrator close up v2
A very close-up shot of the bald man fills the frame, similar to Scene 8, but with slightly different framing and a dynamic, motion-blurred background. He is smiling widely, eyes twinkling, and appears full of life and positive energy. His face is the central focus, showcasing his transformation. He is wearing a light grey long-sleeved t-shirt. The background is a rapidly blurring home interior, with hints of warm colors and indistinct shapes, emphasizing motion and excitement. The lighting is bright and even, highlighting his joyful expression. The color palette is vibrant and warm, reflecting his energetic mood. White text "everything this is your moment." is overlaid on the screen, reinforcing the message of opportunity. The camera is handheld and moving quickly, creating a motion blur effect in the background, matching the dynamic energy of the scene.
0:26men transformation montage
This scene is a dynamic 3x3 grid montage, displaying nine separate vertical video clips of various men, showcasing a range of ages, body types, and fitness activities, all exuding energy and confidence. Each panel presents a different man: some are shirtless, displaying toned physiques; others are in gym wear or casual attire. Activities include lifting weights, posing in front of mirrors, smiling confidently, and showing off muscles. The backgrounds vary, including gyms, bedrooms, and other indoor settings, suggesting real-life transformations. The lighting in each panel varies but generally appears bright and natural, enhancing the visuals of fitness and vitality. The color palette is diverse, reflecting the different environments and clothing, but overall conveys health and vigor. White text "Especially now that thousands of men are already feeling like they're getting their drive back." is overlaid across the bottom of the grid. The camera is static, presenting the composite grid.
0:30narrator explaining offer with product
A medium shot re-establishes the bald man, now holding a package of "RYZE Mushroom Coffee" in his right hand. He looks directly at the camera, speaking earnestly, with a friendly and engaging expression. He gestures occasionally with his left hand to emphasize his points. The background is the same warm, decorated home interior from the opening scene, featuring the woven ceiling lamp, string lights, and holiday decor. Behind him, on the right, there are white candles and a green plant, maintaining the cozy ambiance. The lighting is warm and inviting, coming from the artificial lights in the room, creating a soft glow. The color palette is dominated by warm browns, oranges, and greens, with the man's grey t-shirt and the product's packaging providing visual anchors. White text "So yes," appears initially, followed by "25% off was already solid. But apparently you need more convincing to stop accepting mediocrity." These overlays dynamically accompany his speech. The camera is static.
0:37product pile overhead
An overhead shot looks down into a container or bin, which is overflowing with numerous brown packages of "RYZE Mushroom Coffee." The packages are uniformly designed, each featuring the "RYZE" logo and the distinctive orange and yellow mushroom graphic, along with "MUSHROOM COFFEE" text. They are piled haphazardly, suggesting a large quantity of product. The container appears to be light-colored, possibly white or grey, and there's a hint of yellow or green from the container's edge. The lighting is bright and even, highlighting the details of the packaging and the sheer volume of coffee. The dominant color palette consists of the dark brown, orange, and yellow of the product packaging, creating a consistent brand presence. White text "For today only, take 40% off" is overlaid, emphasizing the urgency and scale of the discount. The camera is static, providing a clear, top-down view.
0:39narrator closing statement
A medium shot returns to the bald man, again holding the "RYZE Mushroom Coffee" package in his right hand. He maintains direct eye contact with the camera, delivering his final persuasive words with a confident and slightly cheeky smile. The background is the familiar warm, decorated home interior with the woven lamp and string lights, providing continuity. The lighting remains warm and inviting. The color palette is consistent with previous scenes of him indoors. White text "everything." is overlaid, completing the sentence from the previous scene's audio. The camera is static, holding the shot of the man and the product.
0:40energetic walk outdoors
A medium-full shot captures the bald man from a low angle as he walks briskly and confidently along an urban sidewalk. He is dressed in a warm, textured brown jacket, a white t-shirt, light blue jeans, and dark sneakers. He carries a small, light-colored cup or bottle in his right hand and a dark fanny pack across his chest. He walks with a purposeful stride, head up, and a slight smile, embodying energy and purpose. The background features old brick buildings with "CHECKS CASHED" signage visible in reverse on a window. Graffiti or street art is present on the brick wall. The setting is bright and sunny, casting distinct shadows on the sidewalk. The color palette is earthy and urban, with browns, blues, and warm brick tones, contrasting with the bright sunlight. White text "Because feeling like a warrior shouldn't cost a fortune." is overlaid at the bottom. The camera follows him with a smooth, steady motion.
0:42narrator warning
A medium shot shows the bald man, back in the familiar home interior, holding the "RYZE Mushroom Coffee" package. He points directly at the camera with his index finger, his expression serious and emphatic, conveying a warning or a strong piece of advice. The background is the same warm, decorated home interior. The lighting is warm. The color palette is consistent. White text "This won't last, though." is overlaid, creating a sense of urgency. The camera is static.
0:43drinking product
A close-up shot focuses on the bald man's face as he takes a sip from a clear glass containing a light brown beverage. He is wearing a white collared shirt, suggesting a different outfit or time of day. His eyes are closed or partially closed as he drinks, indicating enjoyment or focus on the taste. Only his face and the glass are clearly in frame. The background is a soft, blurry indoor environment, hinting at warm, ambient lighting. The lighting is soft and even, highlighting the subtle color of the drink. The color palette is muted, with the white shirt and light brown drink. White text "And neither will your" is overlaid at the bottom. The camera is static.
0:44gym flexing
A close-up shot captures the bald man in a gym setting, smiling broadly and energetically. He is wearing a light brown or grey t-shirt and black over-ear headphones. He flexes his right arm, showing off his biceps, while maintaining direct eye contact with the camera and a joyful expression. The background is a slightly blurry gym interior with fluorescent lighting, purple gym equipment, and other gym-goers indistinctly visible, creating an active and energetic atmosphere. The lighting is bright and typical of an indoor gym. The color palette is functional and bright, with the man's warm-toned shirt and the gym's vibrant equipment colors. White text "settling for exhaustion." is overlaid, completing the phrase from the previous scene, juxtaposing the current energy with past exhaustion. The camera is handheld, moving slightly to capture his dynamic pose.
0:46car window view
A wide shot captures a blurry, fast-moving view from inside a vehicle, looking out through a side window. The landscape outside consists of trees and distant hills, all rendered with significant motion blur, indicating rapid travel. The sky is overcast and bright, but the overall impression is one of speed and transit rather than scenic detail. The colors are muted greens, greys, and pale blues due to the motion blur, creating an abstract and transitional visual. White text "Don't let the juveniles" is overlaid at the bottom, appearing briefly before the next scene. The camera is static relative to the vehicle, but the external view is blurred by motion.
0:47relaxed upbeat man
A medium close-up shows the bald man from earlier, now looking up and slightly to his left with a relaxed, happy smile. He wears a grey baseball cap, a white hoodie with a camouflage-like pattern, and a fluffy brown teddy-bear-style jacket. The background is a blurry indoor setting with hints of light walls and perhaps artwork. The lighting is soft and natural, creating a gentle and positive ambiance. The color palette is warm and inviting, with the brown jacket and white/grey tones. White text "out perform you just yet." is overlaid, completing the sentence from the previous scene. The camera is static, capturing his serene and contented expression.
0:49product in nature
The scene begins with an extreme close-up of the "RYZE Mushroom Coffee" package held in a hand, then quickly zooms out to a wide shot, revealing a lush, vibrant green grassy outdoor environment. The product package, dark brown with the orange and yellow mushroom graphic, is held by a hand in the lower center of the frame. In the background, green trees and a small wooden play structure (possibly a swing set or tiny house) are visible under a bright, sunny sky. The lighting is bright and natural, creating sharp contrasts and highlighting the rich greens of the grass. The dominant color palette is natural greens, earthy browns, and the vibrant orange and yellow of the product. White text "Get your RYZE." is overlaid. The camera performs a rapid zoom out, creating a dynamic visual effect.
0:50man doing pushups
A medium-low angle shot captures a man with tattoos on his arms performing push-ups on push-up bars on a light wooden floor. He wears a grey tank top and light grey shorts. His form is precise and strong, indicating physical fitness. The background is an indoor room with light grey walls, a black bookshelf filled with books and photo frames, and a white window frame, suggesting a home workout space. The lighting is bright and even, likely natural light from the window, casting soft shadows. The color palette is muted and clean, with grey tones dominating the man's attire and the room's decor. White text "Join the 50,000+ men" is overlaid at the bottom. The camera is static, focusing on the exercise.
0:51young man smiling outdoors
A close-up shot features a young man with dark, wavy hair and green-brown eyes, smiling genuinely and looking directly at the camera. He wears a textured light grey or green long-sleeved t-shirt. He then turns his head slightly to his left, maintaining his smile, and looking towards the side. The background is a vibrant outdoor setting with lush green trees and a bright blue sky with white clouds, suggesting a sunny day and a natural, healthy environment. The lighting is bright and natural, highlighting his features and the vibrant greens. The color palette is fresh and natural, dominated by blues and greens. White text "who remembered what winning feels like." is overlaid. The camera is static initially, then follows his slight head turn.
0:53man admiring self in mirror
A medium shot captures the bald man, presumably the same narrator from earlier, standing in front of a full-length mirror, admiring his reflection. He wears a red long-sleeved button-up shirt and dark jeans. He subtly flexes or adjusts his shirt, looking pleased with his appearance and smiling confidently at his reflection. The mirror reflects a well-lit domestic interior with white walls, a visible doorway, and a small decorative shelf. On the right side of the mirror, a white intercom system is mounted on the wall. The lighting is bright and even, suggesting a well-lit room. The color palette is warm and inviting, with the man's red shirt standing out against the neutral white and dark wood tones of the reflected room. White text "Your younger self is waiting." is overlaid, connecting his present confident self with past aspirations. The camera is static, capturing the reflection and the man's satisfied posture.
