0:00man with mug shirtless The scene opens with a medium shot of a fit, shirtless man standing indoors next to a large window with white blinds. He is looking slightly upwards and to the right, with his eyes closed, holding a patterned brown mug in his right hand. His left arm is relaxed by his side. A bright red lamp is visible behind him to the left, casting a warm red glow on the wall. Dried flowers in a vase sit on a table next to the lamp. The lighting is bright and natural from the window, with an additional warm red light source. The color palette is earthy with warm accents. White overlay text reads 'Daily hack for guys who train' at the top and 'No one is going to tell you this,' in the middle.
0:01men grappling on mat This wide shot captures two men engaged in grappling on a light grey mat within a spacious, modern gym or studio. The room features high ceilings with prominent circular light fixtures and a large glass wall or window on the right, through which an office or lobby area with plants is visible. The walls are predominantly light grey, with a dark section to the right. One man is in a white gi, lying on his back, while the other man, wearing a blue gi, is mid-air, having just performed a flip or throw over him. The action is dynamic and fast-paced, suggesting high-intensity training. The lighting is bright and even, indicating an indoor, well-lit environment. White overlay text is present, continuing from the previous scene: 'you can actually optimize your entire day with chocolate.'
0:03shelf of supplements A close-up shot focuses on a cluttered white shelf filled with numerous supplement bottles and containers. The bottles vary in size, shape, and color, featuring labels from different brands like 'NATURE'S TRUTH', 'AMAZON HEALTH', and 'Garden of Life'. Many bottles have white, blue, or black caps. The background is a plain white wall, suggesting a pantry or medicine cabinet. The lighting is bright and direct, illuminating the products clearly. The scene conveys a sense of overwhelm or past attempts at wellness. White overlay text reads: 'I've never been consistent with supplements.'
0:05talking head introduction A medium close-up shot features the male presenter speaking directly to the camera. He is seated on a dark grey sofa, against a plain light beige wall. A large, vibrant green potted plant is visible behind his right shoulder, adding a touch of natural color to the neutral background. To his left, a small abstract artwork with purple tones is visible, and to his right, another small artwork with colorful bird illustrations. The lighting is soft, natural, and even, originating from the front, highlighting his facial features. The overall mood is approachable and conversational. White overlay text reads: 'So I started looking' and then changes to 'into functional mushrooms,'.
0:07alice mushroom chocolate tins An overhead, flat lay shot shows an open cardboard box containing four small, rectangular metal tins of 'alice' mushroom chocolates. The box interior features a checkered pattern and a black illustration of a mushroom. The tins are arranged in a square, with light blue, black, red, and holographic silver variations. Each tin clearly displays the 'alice' logo and 'MUSHROOM CHOCOLATES' along with specific product names like 'daily bites for calm & stress relief'. The background is muted, possibly a beige surface. The lighting is bright and even, highlighting the product packaging. White overlay text reads: 'and that's when I found alice.'
0:08man opening chocolate tin The scene features a close-up, slightly overhead shot of a male's hands opening a small, light-colored metal tin labeled 'alice'. The tin contains several individual squares of dark chocolate, each embossed with a small mushroom design. In the background, a silver MacBook Pro laptop with its screen partially visible, showing what appears to be presentation slides, sits on a light wooden desk. The lighting is bright and focused on the hands and product. The shot emphasizes the small, consumable nature of the product. White overlay text reads: 'Brainstorm is the one' and then changes to 'that got me hooked.'
0:10alice tin with mushrooms An overhead, close-up shot presents an 'alice' mushroom chocolate tin, specifically the 'BRAINSTORM' variety for sharp focus. The tin is light grey with black lettering. It is centrally placed amidst an artistic arrangement of real mushrooms: fluffy, white Lion's Mane mushrooms create a soft, cloud-like bed, while vibrant orange, spaghetti-like Cordyceps tendrils are scattered around, intertwining with the Lion's Mane. The lighting is soft and diffused, creating a natural and organic feel. The color palette combines neutral grey, white, and earthy orange tones. White overlay text reads: 'It's infused'.
0:11chocolate on cordyceps A very close-up, detailed shot focuses on a single square of dark chocolate, embossed with a mushroom design, nestled among a dense bed of bright orange, stringy Cordyceps mushrooms. The Cordyceps mushrooms dominate the frame with their intricate, branching texture and vibrant color. The chocolate square appears rich and dark, contrasting with the orange. The lighting is bright and directional, highlighting the textures of both the chocolate and the mushrooms. White overlay text reads: 'with lion's mane and cordyceps two of the most'.
0:13ingredient label closeup An extreme close-up shot of the back of a light grey 'alice' mushroom chocolate tin, prominently displaying the ingredient label and nutritional information. The text is small but legible, detailing 'Key Ingredients' like 'Lions Mane Extract', 'Cordyceps Extract', 'Guarana', 'Phosphatidylserine', and 'MCT Oil'. Nutritional facts, including calories, sugar, and serving size, are also clearly visible. The product is described as 'DARK CHOCOLATE (ORGANIC UNSWEETENED CHOCOLATE, ORGANIC CANE SUGAR, ORGANIC COCOA BUTTER)'. The background is a rustic wooden surface, and the lighting is bright and even, ensuring all text is readable. White overlay text reads: 'well researched mushrooms for cognitive function.'
0:16talking head focus benefit A medium close-up shot of the male presenter, identical in framing and setting to the previous talking head shots. He is animated, using hand gestures to emphasize his points. He maintains direct eye contact with the camera, appearing enthusiastic and confident as he describes the product's benefits. The background remains the light beige wall with the green potted plant and artworks. The lighting is soft and even. White overlay text reads: 'Getting into the flow state feels easy now, like my focus goes from 0 to 100.'
0:19man opening zen x chocolate This close-up shot is similar to the previous scene where the man opens a tin, but now it focuses on a different product variant. A male's hands are opening a light blue metal tin, also labeled 'alice', containing squares of dark chocolate embossed with mushroom designs. The product name 'ZEN-X' is subtly visible on the tin. In the background, a silver MacBook Pro laptop is visible on a light wooden desk, indicating a work setting. The lighting is bright and clear, emphasizing the product and the action. White overlay text reads: 'Zen-X uses rhodiola'.
0:21man on balcony relaxing A medium shot shows the male subject sitting relaxed on a balcony or patio chair, facing slightly to the right with his eyes closed. He is wearing a grey t-shirt and light-colored jeans. His hands are clasped together in his lap, exuding a sense of calm and peace. Behind him, a large window with white blinds and a dark frame overlooks an outdoor area with lush green foliage and bright sunlight. A small birdhouse hangs among vines on the balcony railing. The lighting is bright and sunny, creating a serene and uplifting atmosphere. White overlay text reads: 'to calm your nervous system.'
0:23chocolate on reishi mushrooms This extreme close-up shot features a square of dark chocolate, embossed with a mushroom design, placed on top of several reddish-brown Reishi mushrooms. The Reishi mushrooms have a distinctive fan-like, concentric ring pattern and a glossy surface, filling the background with rich, earthy textures and warm brown tones. The chocolate square stands out with its dark, smooth appearance. The lighting is direct and intense, emphasizing the details of the mushrooms and chocolate. White overlay text reads: 'And Nightcap uses reishi,'.
0:25chocolate bar on bed An overhead close-up shot shows a dark chocolate bar, partially unwrapped from its black packaging, resting on crisp white bedding. The chocolate bar is segmented into squares, each with an embossed mushroom design. The packaging features a 'nightcap' label and small mushroom icons. In the blurred background, a light grey 'alice' tin is visible, indicating proximity to the full product line. The setting suggests a nighttime routine. The lighting is soft and ambient, casting a gentle glow. White overlay text reads: 'magnesium, and l-theanine for deep sleep'.
0:27man in bed reaching for chocolate A dark, medium shot captures the male subject in bed, appearing to be waking up or getting ready for sleep. He is propped up against pillows, wearing a white t-shirt. The room is dimly lit, with a warm orange glow emanating from a salt lamp on the bedside table to his left. He is reaching towards the bedside table, where a black 'alice' tin is visible. The scene evokes a cozy, intimate atmosphere, suggesting a personal nighttime ritual. The focus is on the man's interaction with the product in a relaxed setting. White overlay text reads: 'without any melatonin.'
0:29talking head girlfriend favorite A medium close-up shot of the male presenter, identical to previous talking head scenes. He is smiling broadly and speaking directly to the camera, appearing cheerful and enthusiastic as he mentions his girlfriend's favorite product. His hand gestures are expressive, conveying his positive sentiment. The background and lighting remain consistent with the earlier talking head segments. White overlay text reads: 'My girlfriend's personal favorite' and then changes to 'which uses maca and cacao'.
0:32man and woman through doorway A medium shot, framed through a partially open white door, shows a male and female subject walking together through a doorway into a brightly lit room, possibly a bedroom. The man is slightly behind the woman, pulling a grey t-shirt over his head, revealing his muscular torso. The woman, smiling towards the camera, is wearing a light green crop top and blue jeans. The background reveals a modern room with a ceiling fan, a light pink bedspread, and a laundry basket, suggesting an intimate, everyday home setting. The lighting is bright and cheerful. White overlay text reads: 'to do exactly what you think it does.'
0:34man holding alice box A medium close-up shot of the male presenter from the talking head scenes. He is standing, holding a light-colored, square 'alice' product box with both hands and shaking it slightly. He is wearing a grey t-shirt. He has a wide, happy smile on his face, looking directly at the camera. A ceiling fan is visible in the background, along with a wall with framed pictures of animals. The lighting is bright and even. White overlay text reads: 'I've been using all of these'.
0:35fridge full of alice products A close-up shot inside a refrigerator reveals multiple 'alice' brand mushroom chocolate tins and boxes. The products are neatly stacked on a shelf, showcasing a variety of colors (silver, light blue, red, black) and packaging types, including both tins and larger cardboard boxes. The interior of the fridge is clean and well-lit. This visual demonstrates the presenter's consistent use and ample supply of the product. White overlay text reads: 'for about a month'.
0:36man eating chocolate at desk A medium shot captures the male subject sitting at a light wooden desk, positioned in front of a window with white blinds. He is focused on a silver laptop (partially visible to his left) but takes pauses to eat a square of 'alice' mushroom chocolate from a tin. A patterned brown mug is also on the desk. He is wearing a grey t-shirt and has a beaded bracelet on his left wrist. His facial expressions shift from focused to satisfied as he eats the chocolate, suggesting improved productivity and well-being. The lighting is bright and natural from the window. White overlay text changes multiple times: 'and everything just keeps getting better.', 'I'm productive,', 'I'm not stressed all the time.'
0:41man with mug shirtless again A medium shot, similar to the opening scene, shows the fit, shirtless man standing indoors next to a large window with white blinds, holding a patterned brown mug. He is looking serenely upwards and to the right, with his eyes closed. A red lamp is visible behind him. The environment suggests a calm, personal space, perhaps a bedroom or living area. The lighting is bright and natural with a warm red accent. White overlay text reads: 'I'm not stressed all the time.'
0:42hand placing tin on nightstand A close-up shot focuses on a hand placing a black 'alice' tin onto a wooden nightstand. The tin is clearly labeled 'alice' and 'MUSHROOM CHOCOLATE'. Next to it, a glowing orange salt lamp illuminates the scene with a warm, soft light, creating a cozy and intimate atmosphere. The background is dark and blurred, drawing attention to the action and the product. White overlay text reads: 'I'm sleeping through the night' and then changes to 'without waking up groggy.'
0:44man in bathroom reflection A wide shot in a modern, well-lit bathroom shows the male subject standing in front of a large mirror. He is wearing a brown jacket over a t-shirt and dark pants. He looks at his reflection, smiling and fixing his clothes, then picks up an 'alice' tin and smiles again, appearing confident and happy with his appearance. The bathroom features a white countertop, a sink, and various toiletries, along with a towel rack with blue towels. The background through a door reflection shows a tiled shower. The lighting is bright and functional. White overlay text reads: 'And yeah, I'm f*cking better too.'
0:46talking head connected benefits A medium close-up shot of the male presenter, consistent with previous talking head scenes. He is speaking directly to the camera, appearing earnest and reflective as he discusses the interconnectedness of various aspects of his well-being that the product has helped. He uses thoughtful hand gestures to articulate his points. The background, including the green plant and artworks, and the soft, even lighting remain consistent. White overlay text reads: 'I didn't realize how connected' and then changes to 'all of those things were until I fixed them.' and 'Each square is only 30 calories'.
0:51ingredient label nutrition facts An extreme close-up shot of the back of a light grey 'alice' mushroom chocolate tin, identical to a previous scene, focusing on the ingredient label and nutritional information. The text details 'Supplement Facts' including 'Calories 30', 'Total Fat 1g', 'Total Carb. 1g', 'Total Sugars 1g', and 'Fiber 1g'. The other ingredients listed include 'ORGANIC SEMI SWEET 72% DARK CHOCOLATE (ORGANIC UNSWEETENED CHOCOLATE, ORGANIC CANE SUGAR, ORGANIC COCOA BUTTER)'. The background is a wooden surface. The lighting is bright and clear, ensuring all text is legible. White overlay text reads: 'and one gram of organic sugar.'
0:53talking head healthiest routine A medium close-up shot of the male presenter, consistent with previous talking head scenes. He is speaking directly to the camera with a cheerful and satisfied expression, emphasizing the positive impact of the 'alice' chocolates on his daily routine. He uses expressive hand gestures to convey his enthusiasm and confidence in the product. The background and lighting remain consistent with the earlier talking head segments. White overlay text reads: 'I'm basically eating chocolate all day,' and then changes to 'and it's the healthiest routine I've ever had.'
0:57talking head call to action A medium close-up shot of the male presenter, identical to previous talking head scenes. He is speaking directly to the camera, maintaining an encouraging and confident tone as he delivers a call to action. His hand gestures are inviting, urging viewers to try the product for themselves. The background and lighting remain consistent. White overlay text reads: 'If you've been struggling to find a research backed, full day wellness routine that works for you,' and then changes to 'this is your sign to check out Alice.'
