0:00patchy beard problem The scene opens with an extreme close-up of the right cheek and jawline of a light-skinned male with stubble beard growth. A small, bright green sticky note is affixed to his cheek, with the word 'PATCHY' handwritten in black marker. A female hand with perfectly manicured white-tipped fingernails gently peels the sticky note off, revealing the sparse and uneven beard growth underneath. The hand then points to a particularly patchy area on his cheek. The background is blurred, suggesting an indoor setting. The lighting is soft and even, highlighting the texture of the skin and beard. Dominant colors are skin tones, the green note, and the black text. A white text overlay 'SICK OF YOUR BEARD GROWING IN ALL UNEVEN AND PATCHY?' appears at the bottom.
0:03talking head problem intro A medium shot of a male speaking directly to the camera, against a slightly blurred, warm-toned indoor background. He has a full, well-maintained red beard and ginger hair. He is wearing a grey t-shirt, showing a muscular physique. The lighting is soft and frontal, illuminating his face evenly. His expression is engaging and slightly frustrated as he talks about his past beard issues. A white text overlay 'UNTIL I SWAPPED OUT' appears at the bottom of the screen. The color palette is warm with reds, greys, and cream tones from the background.
0:05beard oil application close up An extreme close-up, eye-level shot focused on the neck of an amber glass bottle, likely a beard oil dispenser. A clear liquid is being precisely dispensed from a dropper into the opening of the bottle, creating small ripples on the surface. The background is a soft, light grey/white, suggesting a clean, clinical environment. The lighting is bright and focused on the bottle, making the liquid highly visible. The amber color of the glass provides a warm tone against the cool background. A white text overlay 'MY OLD BEARD OIL FOR BEARD CLUB'S NEW SUPER STRONG BEARD OIL.' is displayed.
0:07pouring beard oil into hand An overhead close-up shot of two light-skinned hands, one holding a small amber glass bottle of Beard Club beard oil with a black dropper cap, and the other hand cupped to receive the oil. Clear liquid drips from the bottle into the palm. The background is a blurry light surface, possibly a bathroom counter or table. The lighting is bright and direct from above, creating subtle shadows and emphasizing the texture of the skin and the oil. The color palette is warm skin tones, amber from the bottle, and hints of black from the label. A white text overlay 'SERIOUSLY,' appears at the bottom.
0:08before after beard 1 A split-screen comparison showing a light-skinned male in profile, wearing black-rimmed glasses. The top half shows his beard as sparse and patchy along his jawline and cheek. The bottom half shows the same man with a significantly fuller, darker, and more uniform beard. A dashed yellow horizontal line separates the 'before' and 'after' images. The background is a plain white wall. The lighting is consistent and even. The man has a neutral expression in both shots. A white text overlay 'I SAW RESULTS ALMOST IMMEDIATELY.' is partially visible due to a quick transition.
0:09before after beard 2 Another split-screen comparison, similar to the previous scene, featuring a different light-skinned male in profile. The top half depicts his beard as short and sparse, particularly on the cheek. The bottom half showcases a much denser, thicker, and longer beard with a sharp, clean fade on the sides. A dashed yellow horizontal line separates the two images. The background is a plain white wall, and the lighting is bright and even. The man has a neutral, contemplative expression in both shots. A white text overlay 'I SAW RESULTS ALMOST IMMEDIATELY.' is visible.
0:10cgi hair follicle growth A close-up CGI animation depicting hair follicles emerging from human skin. Initially, sparse, thin hairs are shown, and then they visibly thicken, darken, and grow longer, with tiny gold particles or nutrients appearing to flow around the base of the follicles. The skin texture is smooth and uniform, with a slightly pinkish hue. The background is softly blurred with a green tint, suggesting a natural, organic environment. The lighting is simulated and soft, emphasizing the growth process. A white text overlay 'MY BEARD STARTED FILLING IN, GETTING THICKER AND GROWING WAY FASTER.' appears at the bottom.
0:13satisfied user mirror A medium shot of the ginger-bearded male from Scene 2, standing in what appears to be a modern kitchen or bathroom, looking at his reflection in a large, stainless steel appliance (likely a refrigerator). He is wearing a grey t-shirt layered under an open plaid flannel shirt (beige, black, and orange pattern) and a pink baseball cap worn backward. He smiles confidently. A female hand (presumably the same one from Scene 1) gently caresses his beard from behind, indicating approval or affection. The background shows clean, white walls and dark cabinetry. The lighting is bright and even, casting subtle shadows. A white text overlay 'IT'S LIKE MAGIC.' is displayed.
0:15unboxing beard kit An overhead shot of light-skinned hands opening a flat, rectangular cardboard box. The box has a black sticker with the 'B Beard Club' logo and a QR code. Inside, nestled in brown crinkled paper filling, are various black-packaged Beard Club products: a wooden beard brush, several dropper bottles, a shampoo bottle, and a container of growth vitamins. The background is a clean, bright white table surface. The lighting is bright and overhead, casting soft shadows. The hands carefully reveal the contents of the box. A white text overlay 'THEY SENT ME A COMPLETE GROWTH KIT WITH TONS OF GREAT PRODUCTS,' is displayed.
0:17beard growth vitamins A close-up shot of light-skinned hands holding a black bottle labeled 'B Beard Club BEARD GROWTH VITAMINS.' The hand opens the bottle and taps out two light yellow capsules into the palm. The background is blurred, showing a white bowl filled with oranges and red apples, suggesting a healthy, domestic setting. The lighting is bright and natural, highlighting the products and the hands. The colors are dominated by black from the bottle, yellow from the capsules, and the vibrant colors of the fruit. A white text overlay 'LIKE BEARD GROWTH VITAMINS,' is displayed.
0:19exfoliating derma roller A close-up shot of a light-skinned hand holding a black derma roller with a textured, spiky head. The derma roller is held against a vibrant, out-of-focus green grass background, suggesting an outdoor or natural environment. The lighting is bright and sunny, creating a shallow depth of field. The primary colors are the black of the device, the skin tone of the hand, and the lush green of the background. A white text overlay 'AND EXFOLIATING DERMA ROLLER.' is displayed.
0:20talking head system benefits A medium shot of the ginger-bearded male from Scene 2, speaking directly to the camera with a confident and engaging expression. He is wearing the same grey t-shirt. The background is a slightly blurred, warm-toned indoor setting. The lighting is soft and frontal. He emphasizes the benefits of the product as a 'complete system.' A white text overlay 'IT IS A COMPLETE SYSTEM THAT DELIVERS.' is displayed at the bottom.
0:22happy female customer product A wide shot of a light-skinned female lying comfortably on a white couch with several large white pillows. She is holding a black rectangular box with a yellow 'B' logo and yellow string tied around it, smiling and winking at the camera. She wears a beige long-sleeved crop top and green cargo pants, revealing a toned midriff. The background is a minimalist room with white walls and a white couch. The lighting is bright and even, giving the scene a clean and airy feel. A white text overlay 'THIS ISN'T JUST HYPE,' is displayed.
0:23product showcase spin A medium close-up shot of a small amber Beard Club beard oil bottle and its matching black and yellow box spinning on a clean white surface. The bottle has a black dropper cap and a black label with a yellow 'B' logo. The box is rectangular and black with a yellow 'B' logo. The background is a plain white wall, providing a clean, uncluttered look. The lighting is bright and even. The spinning motion showcases the product from all angles. A white text overlay 'REAL DEAL.' is displayed.
0:25testimonial 1 james harden A medium close-up shot of a dark-skinned male with a prominent dark beard and a bald head, smiling widely and looking directly into the camera. He has warm, friendly eyes. The background is dark and softly blurred, putting emphasis on the subject. The lighting is warm and slightly dramatic, highlighting his features. He is wearing a white t-shirt. A white text overlay 'IF IT'S GOOD ENOUGH FOR JAMES HARDEN' is displayed.
A medium close-up shot of a light-skinned male with a full, dark beard and wavy brown hair, smiling broadly and looking directly into the camera. He has warm, friendly eyes. The background is a plain white wall, softly blurred. The lighting is bright and even, creating a clean and positive atmosphere. He is wearing a white t-shirt. A white text overlay 'AND ALL OF THOSE PEOPLE' is displayed.
0:27testimonial 3 beard brushing A medium close-up shot of a light-skinned male with a well-groomed beard and curly brown hair, gently brushing his beard with a wooden beard brush. He is looking slightly off-camera with a contemplative, satisfied expression. The background is a blurred light pink wall, possibly a bathroom. The lighting is soft and warm. He is wearing a light pink t-shirt. A white text overlay 'WRITING GREAT REVIEWS' is displayed.
0:28talking head call to action A medium shot of the ginger-bearded male from Scene 2, speaking directly to the camera with a confident and engaging expression. He is wearing the same grey t-shirt. The background is a slightly blurred, warm-toned indoor setting. The lighting is soft and frontal. He gives a direct call to action. A large yellow rectangular overlay appears in the bottom half of the screen with bold black text 'SAVE 35% OFF WHEN YOU USE CODE: GROWCLUB35'. Below this, white text overlays appear sequentially: 'IT'S GOOD ENOUGH FOR ME', 'STOP WISHING.', 'START GROWING.', and 'CLICK THE LINK TO SAVE BIG'.
