0:00product display offer A bright, high-key studio product shot featuring two hooded sweatshirts (hoodies) and a beanie hat against a clean white background. The left hoodie is a vibrant orange, and the right hoodie is a warm, earthy brown. Both hoodies have a simple design with a front kangaroo pocket and snap buttons at the neck. A black knit beanie with an orange hexagonal "BRUNT" logo is placed centrally in front of the hoodies. The background is pure white, but the top and bottom edges are adorned with bold, diagonal orange and white stripes, resembling construction safety tape. Large, bold, orange text with a black outline first displays "BUY 2" in a rounded rectangular button, which then transitions to "GET A FREE". The lighting is bright and even, casting no harsh shadows, typical of studio product photography. The overall color palette is warm and inviting, highlighting the product.
0:01screen recording product page A screen recording of a mobile e-commerce product page for "THE SHEVLIN HOODIE BONUS PACK". The top navigation bar shows a hamburger menu, search icon, and a "BRUNT" logo. Below the title, it reads "FREE Beanie with Purchase". The price is listed as "$119.99" with a strike-through "$140.00", indicating a discount. Payment options like "Pay in 4 interest-free installments of $30.00 with Affirm" are visible. The main product image displays two hoodies: one olive green and one dark grey/black, with a black beanie featuring the orange BRUNT logo in front. Text overlay "FREE BEANIE" is at the top left of the product image. A "COLOR : Ranger" selector is visible at the bottom. The interface is clean and modern, with white and black text against a light background, and orange accents for branding.
0:03close up hoodie detail buttons A tight close-up shot focuses on a pair of hands manipulating the snap buttons on the neck placket of a black hoodie. The fabric of the hoodie appears thick and soft, possibly fleece-lined. The hands, belonging to a male, are fair-skinned with short, neatly trimmed fingernails, wearing a contrasting orange long-sleeved shirt underneath, visible at the wrists and as a reflection. The background is slightly out of focus, revealing a light-colored, possibly concrete, surface and a metal mesh gate or fence, suggesting an outdoor or workshop setting. The lighting is natural and diffuse. The action highlights the functional details of the hoodie's design. An orange rectangular text box with "EVERYTHING" in black text appears at the bottom.
0:05close up hoodie fabric touch An extreme close-up shot of a hand gently caressing the fabric of an orange hoodie. The hoodie's texture is highly visible, appearing soft and plush, likely a brushed fleece or similar material. The hand, belonging to a male, is fair-skinned with visible knuckles and a light scattering of fine hair. It moves slowly across the fabric, emphasizing the tactile quality. The background is completely filled by the orange fabric of the hoodie, creating a warm, monochromatic field of view. The lighting is soft and even, highlighting the texture without harsh shadows. An orange rectangular text box with "ABOUT THE" appears, which then transitions to "TWICE." in black text at the bottom of the frame. The scene aims to convey the comfort and quality of the material.
0:06water repellency demo A close-up shot demonstrating the water-repellent properties of a black hoodie. Water is being poured from an unseen container (the edge of a silver can is briefly visible at the top left) onto the shoulder area of the hoodie. The water beads up and rolls off the fabric, forming small rivulets and droplets that slide down the dark material. The background is softly blurred, showing dark green foliage, suggesting an outdoor setting. The lighting is natural but somewhat subdued, emphasizing the texture of the fabric and the clear water. An orange rectangular text box with "DWR" in black text appears, which then transitions to "TECHNOLOGY". The scene effectively showcases a key feature of the product.
0:08medium shot man orange hoodie A medium shot of a male model wearing an orange hoodie, standing outdoors in front of a modern building with white brick siding and large windows. The man is positioned slightly to the left of the frame, facing right, and appears to be looking down or to the side, perhaps adjusting something. He has short, dark brown hair and a beard, and he wears light-colored pants. To his left, part of a black metal grate or trailer is visible. The ground is dry grass and light-colored gravel. The lighting is bright and natural, indicating daylight. An orange rectangular text box with "FABRIC" in black text appears at the bottom. The scene demonstrates the hoodie in a casual, everyday context.
0:09close up hidden pocket demo A close-up shot focused on a male's hands demonstrating a hidden tech pocket within the kangaroo pocket of a black hoodie. The man, wearing the black hoodie and blue jeans, reaches into the main pocket with his right hand, then pulls out a small, dark object (possibly a phone or tool) from a smaller, inner pocket. His left hand is used to hold open the main pocket. He is wearing a silver wedding band on his left ring finger. The background is a slightly blurry, light-colored concrete floor in what appears to be a warehouse or workshop setting. The lighting is bright and even. An orange rectangular text box with "FORGET ABOUT" in black text appears, which then transitions to "TECH POCKET". This scene highlights a practical and clever design feature.
0:11welder at work hoodie in use A medium close-up shot of a person engaged in welding, wearing a dark hoodie. The welder wears a protective red and black patterned helmet with a dark visor, which obscures their face. Bright white sparks and smoke emanate from the welding point, illuminating the dark workshop environment. The welder is wearing thick work gloves, and their right hand is manipulating the welding torch. The dark hoodie has a subtle brand patch visible on the left sleeve. The background is dark and indistinct, suggesting a cluttered industrial workspace with metal surfaces and machinery. The scene emphasizes durability and utility in a demanding work environment. An orange rectangular text box with "DON'T WAIT" in black text appears, which then transitions to "GRAB YOUR".
0:13man working on machinery A medium shot of a male individual wearing an olive green hoodie, actively working on complex machinery in what appears to be a workshop or garage. The man is positioned with his right side facing the camera, slightly bent over the machinery, concentrating on his task. He has short dark hair and a beard. The machinery is metallic, with various gears, pipes, and components. The background shows parts of a white wall, some shelving, and text on a wall that reads "LIFESTYLE" and "TOOLS", suggesting a workspace. The lighting is bright and industrial, illuminating the scene clearly. An orange rectangular text box with "TODAY AND GET" in black text appears at the bottom. This scene continues to demonstrate the product's suitability for active, hands-on work.
0:14product display offer ending A bright, high-key studio product shot, identical in composition to the first scene. It features two hooded sweatshirts (an orange one on the left, a brown one on the right) and a black knit beanie with an orange hexagonal "BRUNT" logo placed centrally in front of them. The background is a clean white, bordered at the top and bottom by bold, diagonal orange and white stripes. Large, bold, orange text with a black outline displays "FREE GEAR" in a rounded rectangular button at the bottom of the frame. The lighting is bright and even, casting no harsh shadows. This final scene reinforces the product offer and brand identity, concluding the video on a clear call to action.
