0:00intro dual purpose pants
The scene begins with a medium shot of a male subject lounging comfortably on a brown leather couch, looking at a silver laptop. He wears a dark long-sleeve top and light gray pants. The setting is a modern, cozy living room with large angular windows revealing a sunny outdoor view of trees, and a wooden ceiling with a black pendant lamp. The lighting is bright and natural. At 0.5 seconds, the scene transitions into a vertical split screen. The left side retains the man on the couch, while the right side shows the same man, viewed from behind, walking away down a rustic wooden outdoor walkway with large timber columns and a stone planter, under a bright blue sky. The overall color palette is warm and inviting indoors, contrasting with the bright natural outdoor tones. Text overlays appear: "Here are the pants than can do 9 to 5" on the left, and "and 5 to 9" on the right, accompanied by a brown briefcase emoji and two beer mug emojis, respectively. The camera is static, capturing the dual nature of the product.
0:02pants flexibility montage
This scene is a rapid montage showcasing the pants' flexibility and comfortable fit. It starts with a medium shot of a muscular Caucasian male in his 30s, wearing a black short-sleeve button-up shirt and light gray tailored pants with a black Gucci belt. He stands in an indoor setting with a plain, neutral background, slightly adjusting the waistband of his pants. The lighting is bright and even. This transitions to a medium shot of a male in a white t-shirt, pulling on black pants, demonstrating their stretch as he pulls them up. The background is a plain white wall with a closed white door. The action emphasizes the ease of putting on the pants. This is followed by another medium shot of a male, dressed in a white tank top and dark olive green pants, bending over to pull up the pant leg, highlighting the stretch and tailored fit around the calves. A small domestic cat is briefly visible in the background, walking past a doorway. The overall color palette shifts between dark and light clothing against neutral backgrounds. Text overlays appear: "FORGET EVERYTHING," "YOU KNEW ABOUT," and "WORK PANTS."
0:06standing and walking demonstration
This scene opens with a full body shot of a male subject standing casually in a doorway, facing the camera. He is wearing a teal patterned short-sleeve shirt and light beige, slim-fit pants, with his hands in his pockets. The background features lush green tropical plants outside the door, and a wooden floor inside. The lighting is bright and natural, indicating an outdoor or brightly lit indoor setting. This transitions to a different male subject in a clean white studio setting, wearing an olive green short-sleeve henley shirt and the same light beige slim-fit pants. He walks towards the camera with a confident, slightly swaggering gait, demonstrating the comfort and natural movement of the pants. The background is a solid, bright white. The overall atmosphere is light and modern. Text overlays appear: "THE INTO THE AM" and "ALL DAY PANTS ARE."
0:08fabric stretch demonstration
This scene is a close-up montage focusing on the stretch and comfort features of the pants. It begins with an extreme close-up of hands stretching light beige fabric, with a warm orange-yellow color filter applied, giving it a soft, inviting glow. This shot highlights the material's softness and flexibility. It then transitions to a close-up of hands pulling at the waistband of light beige pants, showing the elastic give of the fabric. Next, hands are shown stretching the fabric of olive green pants near the ankle, emphasizing the four-way stretch. The final part of this montage features a full body shot of a male subject in a white t-shirt and black slim-fit pants, lifting his knee high towards his chest in a comfortable, fluid motion, against a plain white studio background. This action visually confirms the incredible flexibility and comfort provided by the pants. Text overlays read: "THEY FEATURE A SOFT," "FABRIC THAT'S," and "INCREDIBLY."
0:12urban and professional look
This scene begins with a low-angle medium shot focusing on the lower half of a male subject's body, specifically his legs and feet, as he stands on a subway platform. He wears light gray slim-fit pants and white sneakers. The background is a dark, textured concrete wall and a yellow safety line on the platform, giving an urban, gritty feel. The lighting is subdued but clear. The scene then transitions to a vertical split screen. Both sides feature different male subjects sitting comfortably on white cushioned outdoor furniture on a patio. Both men are wearing light gray slim-fit pants and black short-sleeve polo shirts. The man on the right wears gold-rimmed sunglasses. The background is a bright outdoor setting with green foliage and white architectural elements. The lighting is bright and sunny. The juxtaposition highlights the pants' versatility from casual urban settings to a relaxed yet professional outdoor look. Text overlays appear: "BUT IT STILL HOLDS" and "PROFESSIONAL LOOK."
0:14tailored and moisture wicking demonstration
This scene is a concise demonstration of the pants' tailored fit and functional properties. It starts with a medium shot of a male subject, visible from his chest to mid-thigh, wearing a black hoodie and dark gray slim-fit pants. He uses both hands to pull gently at the waistband, emphasizing the perfect tailoring and fit. The background is a plain white studio. The lighting is bright and even. This transitions to a medium shot of another male subject, visible from the waist up as he sits. He wears a light gray t-shirt and black slim-fit pants. He shifts his weight and body, demonstrating the comfort and freedom of movement the pants allow while seated. The background remains a plain white studio. Text overlays appear: "THEY'RE PERFECTLY" and "TAILORED," then "MOISTURE-WICKING."
0:17transition eye blink
This is a very rapid transition scene. It features an extreme close-up of a man's eye, which blinks, then the image quickly blurs and transitions with a yellow-orange color wash. The shot is tightly framed on the eye, showing minimal facial features. The lighting is bright and focused. The blur and color wash create a dynamic, energetic transition effect, signaling a shift in focus or topic. Text overlay: "TECHNOLOGY."
0:18colors available montage
This scene is a quick montage showcasing different color options for the pants. It features two full body shots of male subjects, visible from the mid-torso down to their feet, standing against a plain white studio background. The first shot shows a man wearing a plain black t-shirt and light gray slim-fit pants with white sneakers. The second shot immediately follows, showing a man wearing an olive green t-shirt and light beige slim-fit pants with white sneakers. Both subjects are standing still, allowing the viewer to focus on the color and fit of the pants. The lighting is bright and even, emphasizing the fabric and colors. Text overlays appear: "AVAILABLE IN A RANGE" and "OF COLOURS," highlighting the variety of choices available for the product.
0:20styling options montage
This scene is a montage demonstrating various ways to style the pants with different tops. It starts with a full body shot of a male subject in an outdoor setting, surrounded by lush green tropical foliage. He wears a dark t-shirt and light gray slim-fit pants, with white sneakers, gesturing casually to his side and smiling at the camera. The natural light is bright. This transitions to a full body shot in a studio with a split gray and white background. A male subject wears a dark, possibly navy, quarter-zip long-sleeve top and beige slim-fit pants. He adjusts the collar of his shirt, showcasing a smart casual look. The final shot of the montage is a full body view of a male subject in the same white studio, wearing a plaid flannel shirt over a white t-shirt and dark blue slim-fit pants, adjusting the bottom of his jacket. The sequence demonstrates the versatility of the pants across different styles, from casual tees to polos and jackets. Text overlays read: "PAIRING PERFECTLY," "POLOS, AND JACKETS."
0:23customer review collage
This scene features a dynamic four-way split screen, presenting multiple men showcasing the product pants in diverse everyday settings, implying wide customer satisfaction and broad appeal. The top-left quadrant shows a man in an olive green polo and light beige pants in a modern, minimalist living room with a brown leather couch and abstract art. The top-right quadrant shows a man in a black puffer jacket and gray pants standing in a brightly lit hallway with framed art on the wall. The bottom-left quadrant shows another man in an olive green long-sleeve polo and light beige pants, also in a modern living room setting. The bottom-right quadrant shows a man in an olive green t-shirt and black pants, standing in a bedroom next to a bed with white bedding. All subjects are casually posing or standing, showcasing the pants in various personal styles and environments under natural home lighting. Text overlay appears: "THEY'VE SOLD OUT."
0:25call to action montage
This scene is a call-to-action montage, urging viewers to purchase the pants. It starts with a close-up of hands stretching the fabric of light gray pants, with a bright yellow color overlay, emphasizing the product's quality and elasticity. This transitions to a close-up of hands stretching the waistband of light gray pants, again highlighting flexibility and comfort. The montage concludes with a medium shot of a male subject, visible from the mid-torso down, wearing an olive green t-shirt and olive green slim-fit pants with white sneakers. He takes a confident step forward against a plain white studio background. The rapid succession of shots combined with dynamic text overlays aims to create urgency and motivate immediate purchase. Text overlays appear: "SO GRAB YOUR," "PERFECT COLOR," and "BEFORE THEY'RE GONE!"
0:27brand logo reveal
This scene features the brand logo, "INTO THE AM," displayed prominently in black stylized text and iconography against a clean white background. The logo consists of geometric, sharp letterforms, with "AM" integrated into a larger, architectural "INTO" design, creating a strong brand identity. The scene is static, providing a clear and direct brand conclusion to the video. The lighting is bright and uniform, highlighting the crisp contrast of the black logo on the pristine white background, ensuring maximum visibility and brand recognition.
