0:00store exterior wide shot A wide, slightly low-angle shot captures the front exterior of 'The Vitamin Shoppe' store under a cloudy, overcast sky. The building is light beige with a dark gray roof overhang. The store's name, 'THE VITAMIN SHOPPE', is prominently displayed in large blue letters with a stylized 'V' logo on the facade and above the arched entryway. Large glass windows line the front, showcasing products and displays inside, including a 'LIFESTYLE' banner. The foreground features a partially snow-covered asphalt parking lot with faded white parking space markings. Bare trees and utility poles are visible in the distant background under the gray sky. The lighting is soft and diffused due to the overcast conditions, with no harsh shadows.
0:02woman entering store A medium shot captures a woman from the side as she enthusiastically pushes open a clear glass door to enter 'The Vitamin Shoppe'. She is walking to the right side of the frame, with her body angled slightly forward. The store's arched entrance, made of light beige material, is visible around her. The ground outside is partially covered in patches of white snow or frost. The interior of the store, with its bright lighting and product displays, is visible through the opened door. The lighting is bright inside compared to the dull exterior, creating a welcoming contrast. Her action conveys excitement and purpose.
0:02store interior panning right A dynamic shot from inside 'The Vitamin Shoppe' reveals a well-lit, organized interior. The camera slowly pans right, showcasing various product aisles and displays. In the foreground, a black display shelf holds white protein powder containers and other supplements, with a prominent 'Grand Opening Event' sign in blue and white, offering 'Buy One, Get One 50% OFF everything in-store'. Beyond this display, numerous shelves are stocked with a wide array of health and wellness products. The ceiling features modern track lighting. The color palette is bright and clean, dominated by white shelving, light wood floors, and colorful product packaging. A sign for 'SPORTS NUTRITION' is visible overhead.
0:04store interior panning left The camera continues to pan, now moving to the left, offering a broader view of the store's interior. More product displays are visible, including one identical 'Grand Opening Event' sign with the 'Buy One, Get One 50% OFF' promotion. The aisles are neatly arranged, showcasing diverse products, from supplements to natural health items. The store appears spacious and brightly lit by overhead fluorescent and track lights, creating an inviting shopping environment. Signs for 'LIFESTYLE' and 'VITAMINS' are visible above different sections of shelving. The floor is light wood, complementing the white and neutral tones of the shelving units, with vibrant product packaging adding pops of color.
0:06vitamin aisle view A medium, eye-level shot looks down a brightly lit aisle filled with rows of health and wellness products. On the left, shelves are packed with a variety of supplements and vitamins in different sized bottles and packages. On the right, more shelves display a similar array of products, with larger containers visible further down the aisle. The shelving units are dark metal with light wood accents. Overhead, a sign reads 'FIT LIFESTYLE' in large, modern letters. The floor is a clean, light-colored wood. The products' packaging varies in color, but blues, greens, and whites are common. The lighting is even and bright from overhead fixtures, creating clear visibility of all products.
0:07womens vitamins shelf A medium close-up shot focuses on a section of a white retail shelf, specifically highlighting various women's multivitamins. Numerous bottles and boxes of different brands are neatly arranged. Labels like 'Women's Multi', 'Women's Multi +', and 'Women's 50+' are clearly visible, indicating specific targeting. Prices, such as '$24.99', '$28', and '$34.99', are displayed on small white tags below the products. The packaging colors vary, featuring white, pink, purple, and green. The lighting is bright and direct from above, illuminating the products clearly without harsh shadows. The overall impression is one of variety and organized selection within the women's health category.
0:08hand picking women gummies A close-up shot focuses on a female hand with dark painted fingernails selecting a bottle of 'Mary Ruth's Women's Multivitamin Gummies' from a brightly lit shelf. The bottle is white with a pink label, featuring a strawberry illustration and text indicating 'Sugar Free', 'Vegan', and 'Gluten Free'. Other similar vitamin bottles, predominantly red and white, are blurred in the background on the shelf. The hand is wearing a pink knitted sleeve, suggesting a cozy sweater. The lighting is bright and even, highlighting the product and the hand. The detail on the label is crisp and readable, emphasizing the product's features.
0:09skincare display panning right A medium-wide shot inside the store captures a display of various skincare products. The camera slowly pans to the right, revealing multiple shelves stocked with bottles, jars, and boxes of lotions, oils, and other beauty items. A 'Grand Opening Event' sign, identical to previous ones, is visible in the background, reinforcing the store's promotional activity. The products feature a range of packaging, with a noticeable presence of white, light blue, and pink containers, some with natural-themed labels. The lighting is bright and clean, originating from overhead fixtures, making the products appear vibrant and accessible. The overall display is well-organized and appealing, emphasizing a focus on natural skincare.
0:11hand picking jojoba oil A close-up shot features a female hand with dark painted fingernails holding a small bottle of 'Jojoba Oil' from 'THE VITAMIN SHOPPE'. The bottle is clear glass with a white cap and a white and peach-colored label that states 'moisturizing soothing hydrating' and 'FOR HAIR, SKIN AND SCALP'. In the blurred background, other similar bottles are visible on a retail shelf. The hand wears a pink knitted sleeve, providing a warm color contrast. The lighting is bright and focused on the product, emphasizing the details of the label and the oil's golden hue. The shot suggests a focus on natural beauty and self-care products.
0:11hand picking argan oil Another close-up shot shows a female hand with dark fingernails holding a small, dark amber glass bottle of 'Argan Skin Care Oil' from 'THE VITAMIN SHOPPE'. The bottle has a black pump dispenser and a white and peach-colored label highlighting 'natural hydrates moisturizes'. Other skincare products are softly blurred in the background on a brightly lit shelf. The pink knitted sleeve of the person's sweater is visible. The lighting is bright and evenly distributed, allowing the product's details and the rich color of the oil to stand out. This shot emphasizes a specific natural skincare product.
0:12hand picking elderberry gummy A close-up shot focuses on a female hand with dark painted fingernails holding a large, dark purple bottle of 'Nature's Way Sambucus Immune Gummy Elderberry'. The bottle has a purple cap and a white and purple label with text indicating 'Zero Sugar', 'Zinc', 'Vitamins C & D3', and '60 Gummies'. The product is being lifted from a bright white shelf, where other supplements in various bottles and boxes are visible in the blurred background. The pink knitted sleeve of the person's sweater provides a pop of color. The lighting is bright and consistent, making the label's details easy to read and highlighting the bottle's design. This shot highlights an immune support supplement.
0:13hand picking essential oil A close-up shot focuses on a female hand with dark painted fingernails holding a small, amber glass bottle of 'Eucalyptus Essential Oil' from 'THE VITAMIN SHOPPE'. The bottle has a black cap and a yellow label with text indicating 'purifying invigorating' and 'AROMATHERAPY'. The product is being held up against a blurred background of multiple similar essential oil bottles arranged on a white shelf. The pink knitted sleeve of the person's sweater is visible. The lighting is bright and well-distributed, clearly showcasing the product's label and the rich amber color of the oil. This shot emphasizes a natural aromatherapy product.
0:16sports nutrition section A wide interior shot showcases the 'SPORTS NUTRITION' section of 'The Vitamin Shoppe'. Numerous shelves are packed floor to ceiling with large containers of protein powders and other athletic supplements. The dominant color on these shelves is blue, from various 'BODYTECH' products, creating a visually striking wall of goods. A 'Grand Opening Event' sign is partially visible on the left foreground. The store is well-lit by overhead track lighting, highlighting the products. The flooring is light wood. The overall impression is one of extensive selection for fitness enthusiasts.
0:17woman with shopping cart A medium shot follows a woman pulling a black rolling shopping cart through a store aisle. She walks away from the camera, then turns slightly to her left, looking back briefly with a smile. The aisle is lined with tall shelves stocked with various health and fitness products, many in large containers. On the right, shelves hold products like 'BUM' and various food items. On the left, display tables hold more supplements. The floor is light wood. The lighting is bright from overhead. Her pose is playful, acknowledging the camera while continuing her shopping task.
0:18woman placing item in cart A medium shot captures the woman bending over to place a red and white box, possibly a beauty or wellness product, into her black rolling shopping cart. She is wearing the same pink sweater and blue jeans. Her hair falls forward as she leans down. The shopping cart, with 'THE VITAMIN SHOPPE' logo visible, is positioned on the light wood floor. In the background, tall shelves are stacked with white and light blue boxes of 'Alani' products, suggesting a specialized section. The lighting is bright and even, illuminating the action clearly. This shows her actively making a purchase.
0:19hand picking alani protein shake A close-up shot focuses on a female hand with dark painted fingernails reaching for a pink 'Alani Protein Shake' bottle from a brightly lit shelf. The bottle is vibrantly colored with a light blue bottom and a pink main body, featuring colorful cereal loop graphics and text indicating '30g protein'. Other 'Alani' protein shakes in orange and purple are visible next to it. Prices like '$3.49' are displayed below. The hand is wearing a pink knitted sleeve. The background is a blur of other products and white shelving. The lighting is bright and direct, making the product details sharp and appealing, emphasizing the product's flavor and protein content.
0:20alani products shelf A medium-wide shot displays a brightly lit shelf dedicated to 'Alani' brand products. The top row features various flavors of 'Alani Protein Shake' bottles in pink, orange, and purple, each showcasing colorful graphics related to their flavors (e.g., fruity cereal, orange, etc.). Below these, multiple rows of 'Alani Energy' drink cans are stacked, displaying a wide variety of vibrant designs and colors, like pink, teal, orange, and purple. The shelf itself is white, providing a clean backdrop for the colorful packaging. The lighting is uniform and bright, highlighting the extensive selection of Alani products.
0:21mens health section A medium shot showcases a section of the store dedicated to 'Men's Health' products. A prominent overhead sign clearly labels this area. The shelves are densely packed with a variety of supplements, predominantly in dark-colored (black, dark green, brown) bottles and boxes, often featuring masculine branding. Products like 'NUGENIX' and 'HORNY GOAT WEED' are partially visible. The lighting is bright and clinical, emphasizing the functional aspect of these products. The overall impression is a specialized, well-stocked area catering to men's specific wellness needs.
0:22hand picking l carnitine A close-up shot focuses on a female hand with dark painted fingernails holding a large, orange bottle of 'L-CARNITINE 3000 MG' from 'THE VITAMIN SHOPPE'. The bottle has a white cap and a white and orange label featuring raspberry illustrations and text emphasizing 'cardiovascular health', 'energy production', 'fat metabolism', and 'exercise recovery', with a 'RASPBERRY' flavor. It also states 'no artificial colors or sweeteners'. In the blurred background, other supplements in white bottles with blue caps are visible. The hand is wearing a pink knitted sleeve. The lighting is bright and evenly distributed, highlighting the product's details and vibrant color.
0:23woman browsing protein shelf A medium shot from behind captures the woman browsing a well-stocked protein supplement aisle. She is seen from her back, wearing the pink sweater and blue jeans, looking intently at the various products on the white shelves. On the left, shelves hold an assortment of protein powders and shakes in different packaging. On the right, large black and white protein tubs are stacked. The floor is light wood. The lighting is bright and consistent throughout the aisle. Her posture suggests active selection and contemplation, embodying a fitness-focused customer.
0:24hand picking ihop protein A close-up shot focuses on a female hand with dark painted fingernails selecting a light blue 'be amazing IHOP vegan protein' bag from a shelf. The bag features a pancake graphic and text indicating '100% vegan protein' and '20g protein'. Other protein bags and containers are visible on the shelf below and to the side, including 'Plant based protein'. The hand is wearing a pink knitted sleeve. The lighting is bright and directly illuminates the product, making the text and graphics clear. This shot highlights a specific, unique protein product, likely an impulse or targeted purchase.
0:25woman reaching for protein tub A medium shot from behind captures the woman reaching up to the top shelf of a tall display to grab a large blue 'BODYTECH' protein tub. She stands on her tiptoes, stretching to reach the product. The shelves are densely packed with identical blue protein tubs, creating a uniform wall of product. She is wearing the pink sweater and blue jeans. The floor is light wood. The store is brightly lit. Her determined posture emphasizes the effort of selecting a product, showcasing the wide range of available options even on higher shelves.
0:26woman holding protein tub A medium shot captures the woman, seen from behind, now holding the large blue 'BODYTECH' protein tub she just retrieved from the top shelf. She stands with the tub in her arms, looking down, presumably at her shopping cart (which is out of frame). The shelves around her are still filled with numerous blue protein tubs. She wears the pink sweater and blue jeans. The floor is light wood. The bright overhead lighting illuminates the scene. Her satisfied posture suggests a successful selection, ready to proceed with her purchase.
0:27hand picking creatine monohydrate A close-up shot focuses on a female hand with dark painted fingernails holding a blue bottle of 'BODYTECH CREATINE MONOHYDRATE'. The bottle has a black cap and a white and blue label that reads 'HELPS BUILD MUSCLE, STRENGTH & MASS' and '100 CAPSULES'. Other blue 'BODYTECH' protein tubs are visible in the blurred background on a brightly lit shelf. The hand is wearing a pink knitted sleeve. The lighting is bright and directed, making the product details sharp and highlighting its purpose for muscle building. This shot highlights a specific fitness supplement.
0:28protein shelf variety A medium-wide shot displays a section of shelves fully stocked with various protein powders and supplements. The shelves are white, and the products are arranged neatly. The top shelves feature black and white tubs of 'WHEY PROTEIN', 'HYDRO WHEY', and 'select' brand products. The lower shelves are dominated by white and colorful tubs of 'RYSE' branded products, showing different flavors and types. Prices are visible on small white tags. The lighting is bright and uniform from overhead fixtures, making all products clearly visible. The sheer quantity and variety suggest a comprehensive selection for any fitness need.
0:29woman exiting store with bag A medium-wide shot from behind captures the woman walking away from 'The Vitamin Shoppe' into the partially snow-covered parking lot. She is carrying a white shopping bag with the store's blue 'V' logo. The building's exterior is visible in the background, along with a 'THE VITAMIN SHOPPE' sign on a pole in the distance. The sky is overcast and gray. Cars are parked or driving in the background. Patches of white snow and ice cover the asphalt ground. Her stride is purposeful, indicating the completion of her shopping trip. The scene's color palette is cool, with the woman's pink sweater providing a warm contrast.
0:30close up shopping bag A close-up shot focuses on the white shopping bag held by the woman, seen from a slightly high angle looking down. The bag, adorned with the blue 'V' logo of 'The Vitamin Shoppe', is filled with products. Visible items include a white bottle with a red cap, and a white and green box of products (possibly 'Alani' drinks or similar). The woman's pink knitted sleeve is visible as she holds the bag. The background is a blurred, snowy or icy asphalt surface. The lighting is natural and soft due to the overcast sky. This shot effectively summarizes the shopping trip by showcasing the purchased items.
