0:00model intro jacket
A medium shot frames a Black male model standing confidently against a rough, textured concrete wall, which exhibits a palette of light beige, grey, and darker distressed patches, with a subtle rectangular window frame visible in the upper left. The model wears a rugged, tan-colored utility jacket over a red and black plaid button-up shirt, paired with olive green cargo pants. He initially gazes upwards and slightly left, then shifts his direct, serious gaze towards the camera, maintaining a composed expression. His hands are initially relaxed at his sides before he subtly adjusts his posture. The lighting is soft and even, highlighting the jacket's material and the wall's texture. White, sans-serif text, "THE ICONIC," appears centrally, subsequently changing to "THE ICONIC N-1 DECK JACKET."
0:02jacket detail pockets
A medium close-up shot meticulously captures the lower torso of the model, emphasizing the intricate details of the tan/camel-colored utility jacket. The background, a textured concrete wall, is gently blurred to ensure the jacket remains the primary visual focus. The jacket's design features are clear: a subtle ribbed texture, sturdy brown buttons, and two small, adjustable fabric straps with metal buckles located at the lower back hem. The model's hands are casually yet demonstratively placed inside the jacket's side pockets. A flash of the red and black plaid shirt is visible just beneath the jacket. Consistent, soft lighting accentuates the fabric's texture and color. Bold white text, "A COLD-WEATHER POWERHOUSE," overlays the lower third of the image.
0:03model adjusting collar
The scene returns to a medium shot, mirroring the initial framing, with the Black male model positioned centrally against the familiar textured concrete wall. He is dressed in the identical tan/camel utility jacket, layered over a red and black plaid shirt, and olive green cargo pants. With a direct and neutral gaze, he looks into the camera while raising both hands to adjust the collar of his jacket. This action highlights the collar's construction and material. The rugged concrete wall serves as a consistent, unadorned backdrop. The lighting maintains its soft and even quality, emphasizing the textures of the clothing. Bold white text, "A COLD-WEATHER POWERHOUSE," is prominently displayed across the lower middle of the frame.
0:04jacket detail collar
An extreme close-up shot meticulously frames the back of the model's neck and the distinct collar of the tan/camel utility jacket. The model's closely cropped, dark hair is visible at the very top of the frame. The jacket's collar is crafted from a contrasting, darker brown fabric, possibly corduroy or a similar textured material, indicating warmth and durability. A sliver of the red and black plaid shirt collar is discernible beneath the heavier jacket collar. The background is softly blurred, presenting a warm, diffused tone that maintains focus on the garment's texture. The lighting is carefully controlled to highlight the intricate fabric textures and stitching details of the collar. Centered white text, "BUILT TO LAST," overlays the screen.
0:05model adjusting cuffs
This medium shot re-establishes the Black male model against the familiar textured concrete wall. He maintains strong eye contact with the camera, conveying a confident and subtly engaging demeanor. He is attired in the same tan/camel utility jacket, layered over a red and black plaid shirt, and olive green cargo pants. His hands are brought up to adjust the cuffs of his jacket, one hand gently holding the other wrist, creating a natural, subtle action that draws attention to the sleeve details. The consistent background offers a minimalist, rugged aesthetic. The lighting remains soft and even throughout. Prominent white text, "HURRY, THIS WILL SELL OUT," overlays the lower central part of the frame.
0:07jacket detail cuffs
A precise close-up shot focuses intensely on the model's hands as he meticulously adjusts the cuffs of the tan/camel utility jacket. The hands are prominent in the foreground, showcasing the jacket's durable fabric, distinct stitching, and sturdy brown buttons on the cuffs. The model's fingers are visibly manipulating the cuff, subtly emphasizing the garment's quality, craftsmanship, and functional design. A small segment of the red and black plaid shirt sleeve can be seen peeking out from beneath the jacket's cuff. The background is softly blurred, allowing the light, textured wall to provide a subtle context. The lighting is bright and direct enough to highlight every fiber and seam of the fabric. Centered white text, "HURRY, THIS WILL SELL OUT," appears on the screen.
0:08model walks out frame
A medium shot captures the Black male model, still wearing the tan/camel utility jacket, red and black plaid shirt, and olive green cargo pants. He initially directs his gaze towards the right side of the frame, his expression thoughtful and somewhat distant, before initiating a slow, deliberate walk towards and then out of the right edge of the frame. His movement is fluid and controlled, emphasizing the jacket's fit and movement. The textured concrete wall continues to serve as the background, maintaining the established minimalist industrial aesthetic. The lighting remains consistently soft and ambient. Bold white text, "AVAILABLE AT BESPOKE POST," is displayed centrally in the lower middle of the frame, providing clear product availability information as the model exits.
0:09empty wall logo
A static wide shot showcases the entire textured concrete wall, which has served as the consistent background throughout the video. The wall displays a rich variety of light beige, grey, and light brown tones, marked by visible cracks, subtle imperfections, and a generally rough, weathered surface texture, conveying a raw and authentic industrial aesthetic. A small, dark rectangular window frame is visible in the upper left corner, providing a slight structural detail. The frame is entirely filled by this detailed wall, emphasizing its character. The lighting is soft, natural, and ambient, contributing to an understated and authentic feel. Bold white text, "AVAILABLE AT BESPOKE POST," remains centrally displayed on the screen, providing final brand information.
