0:00lego logo intro
The scene opens with an extreme close-up on the embossed 'LEGO' logo on a transparent, shiny, black circular LEGO stud. The background is blurred, showing soft, metallic gray tones and hints of other dark, shiny surfaces. The camera slightly pulls back and rotates, revealing subtle internal reflections and refractions within the transparent plastic. As the narration begins, a soft, pulsating teal light illuminates the 'LEGO' lettering from beneath, gradually shifting to a vibrant purple glow, creating an ethereal and futuristic effect. The lighting is low-key, with highlights catching the glossy surfaces, emphasizing the transparent and reflective qualities of the brick. The dominant colors are black, gray, and shifting teal/purple, creating a mysterious and intriguing mood.
0:03lego brick underside
The camera transitions to a tilted close-up view of the underside of a black LEGO brick. Two prominent circular anti-studs are visible, reflecting ambient light. The surface is sleek and dark, with subtle reflections. The camera then smoothly pans and tilts upwards, revealing a long, dark, reflective surface that appears to be made of numerous interconnected LEGO bricks or a baseplate. The surface has a subtle, almost liquid-like reflection, with a soft, glowing light source emerging from the distant center. The lighting is dim, highlighting the glossy textures and creating a sense of depth and perspective. The overall color palette is dark gray and black, with a gentle, cool-toned light source in the distance.
0:05glowing studs grid
This scene presents a low-angle, eye-level perspective looking down a seemingly infinite grid of transparent LEGO studs. The studs themselves are arranged in orderly rows, with their top surfaces reflecting a central, bright, cool-toned light source that travels down the middle of the grid. The background fades to a dark, almost black, gradient. As the shot progresses, a subtle, ethereal light-grid pattern emerges beneath the reflective surface, shimmering and propagating outwards, suggesting an underlying technological layer or energy flow. The lighting is focused and high-contrast, with the bright reflections dominating the otherwise dark environment. The color scheme is predominantly dark gray and black with bright, cool white light and subtle hints of purple and green in the emerging grid pattern.
0:07transparent brick overhead
The camera is positioned directly overhead, looking down onto a transparent, light purple LEGO brick. The brick reveals its internal structure, which is subtly illuminated by a soft, glowing, teal-green light emanating from within its studs and inner compartments. The background is a solid, dark gray, creating strong contrast that highlights the glowing brick. The lighting is soft and internal, creating a luminous effect within the brick. The dominant colors are a translucent light purple for the brick and glowing teal-green for its internal lights, set against a dark, neutral background.
0:08transparent brick side profile glow
The scene features a side profile view of a transparent LEGO brick, positioned against a dark, featureless background. Initially, the internal structure of the brick is visible, composed of intricate, metallic-looking components that glow with a subtle, yellow light from within. The camera slightly tracks forward. Suddenly, the entire brick undergoes a rapid, vibrant transformation, turning into a solid, blurry yellow, and then quickly snapping back to its original transparent form. This quick color change and blur effect emphasize the 'smart' aspect of the brick. The lighting is internal and dynamic, shifting from a contained yellow glow to an overall vibrant yellow, then back to subtle internal illumination.
0:10lego smart play system reveal
The scene displays a transparent LEGO brick, rendered in a wireframe-like style with glowing white outlines against a dark, monochromatic background. The brick slowly rotates, showcasing its intricate internal structure and the various studs and anti-studs. As it rotates, the outlines are sharp and crisp, suggesting a blueprint or digital representation. The brick then smoothly transitions to become a flat, transparent LEGO plate, glowing warmly from within with a golden-orange light. This transition emphasizes the modularity and dynamic nature of the 'Smart Play System'. The lighting is initially cool and white, then shifts to a warm, inviting golden-orange, creating a sense of technological advancement and discovery.
0:12smart bricks interaction
Two transparent LEGO bricks, initially glowing with warm golden-orange light, move into frame from opposite sides and then slowly approach each other in the center. As they almost touch, their internal lights transition dramatically from golden-orange to vibrant, dynamic colors: one shifts to white and bright cyan, and the other to intense purple and pink. This color change suggests an energetic connection or interaction. The bricks hover and slightly rotate against a dark, slightly textured gray background. The lighting is internal and luminous, making the bricks appear as sources of light. The overall mood is one of exciting technological interaction and discovery, with a blend of cool and warm glowing colors.
0:17smart brick tag minifigure
The scene presents three key components of the LEGO Smart Play system floating in a dark, featureless void. In the foreground, a transparent LEGO brick glows with alternating cyan and purple internal light. To its right, a dark, square 'smart tag' floats, featuring a glowing cyan circuit board pattern with a distinct computer monitor icon at its center. In the background, a dark black LEGO minifigure is subtly visible. The camera slowly zooms out and pans to the right, establishing the spatial relationship between these elements. The lighting is internal and vibrant, making the glowing components stand out against the deep, dark gray background. The color palette is dominated by the glowing cyan and purple, contrasting with the dark bodies of the objects.
0:20smart minifigure reveal
The camera quickly focuses on a black LEGO minifigure, now prominently featured in the center of the frame, floating against a dark, featureless background. The minifigure's chest cavity is illuminated by a pulsating, vibrant cyan light that creates geometric patterns on its torso, suggesting internal technology. The minifigure smiles subtly and makes a playful gesture with its right arm, which is bent at the elbow, hand raised. A glowing purple and cyan transparent LEGO brick and a dark smart tag are blurred in the background, out of focus. The lighting is predominantly internal from the minifigure and the brick, casting soft glows. The mood is playful and exciting, emphasizing the interactive nature of the minifigure. The color palette is dark gray/black with prominent cyan and purple glowing elements.
0:27glowing stacked bricks
The scene displays a stack of transparent LEGO bricks, viewed from a low angle, rising majestically against a dark background. The bricks are highly reflective and clear, allowing light to pass through. They are intensely illuminated from within by a vivid, pulsating purple light that seems to emanate from their core, creating bright highlights and soft glows on their surfaces. The camera slowly tracks downwards, revealing more of the stacked structure. The lighting is dramatic and internal, making the bricks appear as powerful sources of energy. The dominant color is a luminous purple, set against a deep, dark gray, creating a sense of grandeur and technological power.
0:29minifigure attaches to brick
A black LEGO minifigure is seen floating in the upper right, its chest glowing with cyan light, and a transparent LEGO brick glowing with cyan and purple light hovers below it. The camera slowly zooms in and the minifigure dynamically descends and connects onto the top of the glowing transparent brick, forming a single, integrated unit. This action is smooth and precise, signifying a seamless connection. The background remains a dark, featureless gray. The lighting is internal and dynamic, with the cyan and purple glows contrasting against the dark minifigure. The overall mood is one of exciting integration and potential, demonstrating how the components fit together.
0:31glitchy minifigure expression
The scene opens with a glitchy, VHS-like visual distortion effect over the previously formed integrated unit of the black LEGO minifigure attached to the glowing transparent brick. The colors are desaturated and pixelated, with scanlines and visual noise characteristic of old video recordings. The combined unit is shown in mid-air, slightly tilted. As the glitch effect quickly fades, the image sharpens, revealing the minifigure's chest still glowing cyan, and it appears to 'burp' with a small, comical visual effect. The minifigure then looks around with a wide, innocent smile and a slightly open mouth, conveying surprise and amusement. The background is a dark, undefined space. The lighting is initially distorted, then returns to clear internal glows, emphasizing the playful interaction and the unexpected 'burp' sound.
0:34dynamic glowing bricks swirl
A complex, dynamic formation of multiple transparent LEGO bricks, intertwined and interlocking, floats and rotates in a dark, atmospheric void. Initially, the bricks glow with a warm, pulsating orange light, creating an impression of molten gold within their transparent bodies. The camera follows their swirling motion. The internal lighting then dramatically shifts to vibrant, alternating cyan and purple hues, creating a mesmerizing light show as the bricks continue to contort and reform into new, abstract shapes. Each brick reflects and refracts the light from its neighbors, adding to the visual complexity. The background is dark and featureless, allowing the glowing bricks to be the sole focus. The lighting is entirely internal and highly dynamic, changing colors and intensity as the bricks move. The mood is energetic and enchanting, showcasing the 'Smart Play' system's interactive light and sound capabilities.
0:39lego car assembly wireframe
The scene opens with a dark, almost black background. A small, transparent LEGO brick floats into the upper left of the frame, followed by another transparent brick and a transparent car chassis, all rendered in a glowing cyan wireframe outline. These individual components then dynamically assemble themselves into a transparent wireframe car. The camera zooms out slightly as the parts come together. The lighting is internal and emits a cool, cyan glow, emphasizing the digital, blueprint-like quality of the wireframe. The overall mood is illustrative and instructional, demonstrating the building process in a clean, visual manner.
0:41smart brick into truck wireframe
Building upon the previous scene, the transparent wireframe car chassis remains centered against a dark background. A single, distinct 'smart brick,' glowing with vibrant cyan and purple internal light, snaps into place on top of the car chassis. Then, additional transparent wireframe components rapidly assemble around the smart brick and chassis, transforming the car into a more substantial wireframe truck. The animation is quick and fluid, illustrating the modularity and expansion capabilities of the smart brick. The lighting combines the cool cyan wireframe glows with the dynamic, internal cyan and purple light of the smart brick, creating a visually engaging contrast. The scene continues to feel instructional, showcasing possibilities.
0:45helicopter build and minifigure
The wireframe truck from the previous scene smoothly transitions into a transparent wireframe helicopter, with rotors spinning to indicate flight readiness. A small, black LEGO minifigure then drops into the cockpit of the helicopter, taking its place as the pilot. Concurrently, several stylized, transparent wireframe clouds begin to drift across the dark background, reinforcing the aerial theme. The smart brick within the helicopter continuously shifts its internal glow between cyan and purple. The camera slightly pans to follow the action. The overall lighting maintains the cool, digital aesthetic of the wireframes, enhanced by the dynamic color changes of the smart brick. The scene evokes a sense of imaginative play and transformation.
0:49ducks and transition
The wireframe helicopter quickly undergoes a dramatic transformation, with its internal smart brick's glow intensifying and turning a vivid red. This red pulse is brief as the helicopter rapidly breaks apart and reforms into multiple transparent, wireframe duck-shaped LEGO builds. These duck figures, also rendered in glowing wireframe, are initially still, and then one prominently comes into focus, its internal smart brick glowing a soft golden-yellow. The background remains dark. The lighting is dynamic, with the brief, intense red glow preceding the warm, golden-yellow illumination of the duck's internal component. The shift is abrupt and playful, showcasing creative possibilities.
0:51boombox wireframe
Building on the previous scene, several transparent, glowing wireframe duck-shaped LEGO builds are shown briefly, some moving. One of them is prominently featured, its internal smart brick glowing golden-yellow. The camera then smoothly transitions to a mid-shot of a transparent wireframe boombox, floating against the dark background. The boombox is intricately detailed, with glowing cyan outlines for its various buttons, speakers, and cassette deck. A smart brick, internally glowing with alternating purple and cyan light, is visible within its cassette deck slot, signifying its integration. The lighting is cool and digital for the boombox's wireframe, contrasted by the dynamic internal glow of the smart brick. The mood is retro-futuristic and playful.
0:54play in next dimension
The scene features a close-up on a dark, glossy LEGO structure, which appears to be part of a larger, unseen build. At its center, a recessed, transparent compartment houses a smart brick, intensely glowing with dynamic purple and cyan light. The surrounding LEGO structure has circular anti-studs and ribbed textures, giving it a tactile feel, despite the futuristic glowing brick. White text appears overlayed on the screen: 'Play in the next dimension.' The lighting is dramatic, with the bright internal glow of the smart brick serving as the primary light source, creating strong contrast with the dark, reflective surface of the surrounding LEGO elements. The mood is empowering and invites engagement with the new system.
0:56smart play logo reveal
The scene fades to a black background. The 'SMART PLAY' logo materializes, composed of sleek, white, blocky text for 'SMART' and stylized 'PLAY' in black text with yellow dots. The letter 'A' in 'PLAY' is replaced by an icon resembling a LEGO stud with radiating sound waves, and a tiny 'TM' trademark symbol is present. Behind the text, a floating, rotating, transparent LEGO smart brick, glowing with vibrant purple and cyan light, slowly spins and glides across the frame, subtly interacting with the logo. The background is a clean, dark gray. The lighting is crisp and highlights the modern, clean aesthetic of the logo and the dynamic glow of the smart brick. A small, white legal disclaimer 'Models for demonstration purposes only. Actual play features are dependent on relevant LEGO® SMART PLAY™ products and elements.' is visible at the bottom of the screen.
0:59lego logo outro
The scene features the iconic red LEGO square logo centered against a deep, dark gray background. The white 'LEGO' text is bold and stands out clearly. Below the logo, a small, white legal disclaimer provides additional context: 'THE LEGO logo, the SMART PLAY logo, and the minifigure figures are trademarks and/or copyrights of the LEGO® Group. ©2023 The LEGO Group. SMART PLAY™ Experience. Patents Pending. ©2023 All Rights Reserved.' The lighting is even and flat, focusing attention squarely on the brand identity. The color palette is primarily the bold red and white of the logo against a dark, neutral background, signifying the established brand and its new innovation. A voiceover provides a brief, humorous apology about the previous narrator.
