0:00intro talking head with phone graphic
A medium shot frames a young woman from the chest up, positioned centrally in the frame. She stands indoors in what appears to be a brightly lit room with white walls, possibly an apartment. Golden hour sunlight streams from the right, creating warm highlights on her hair and skin and casting soft shadows to her left. In the background, a light brown wooden door with a dark handle is visible on the left, and a plain white wall extends to the right. The overall color palette is warm and natural, dominated by her blonde hair, beige top, and the subtle light. She is actively speaking and gesturing with her hands. Text overlay at the bottom initially says 'I just found the CUTEST GIFT ever ❤️' and then changes to 'and you literally CANNOT miss this' and finally 'because CASETiFY is running their holiday sale 🥂'. A graphic of a white iPhone with a black border, showing 'A.S' monogrammed on its reflective back, appears floating to the left of her head from 00:01 to 00:11, slightly obscuring her left shoulder.
0:11screen recording add to cart
This scene displays a screen recording of a mobile application interface, predominantly white with black and grey elements. A small, transparent circular window in the bottom left corner overlays the screen, showing the same young woman from the previous scene, smiling and gesturing. At the top of the screen, the back of a black iPhone is partially visible. Below it, a full white iPhone case with a black frame and 'A.S' initials is centered. A prominent black text overlay reads 'Awesome! Your design has been added to cart!' below the iPhone case. Below this, two large black buttons are present: 'View Cart & Shop More' and 'Checkout Now'. In the top right corner, a black 'X' button is visible, and a QR code icon with '36912688' is near the add to cart text. The overall aesthetic is clean and minimalist, focusing on the product and user interaction.
0:15screen recording homepage step1
The scene is a screen recording of a mobile application interface, displaying the CASETiFY homepage with a white background. The top status bar of a smartphone shows '11:24', battery, and signal icons. Below this, a black navigation bar includes menu, search, user, and cart icons, with the black CASETiFY logo prominently featured in the center. The main content area shows 'CASETiFY Text Custom' in bold black text, with a 'Customize Now' button below it and three small dots indicating a carousel. A small circular cutout in the bottom left corner once again shows the young woman, smiling. Below her, various colorful Casetify cases and accessories are displayed, including a green, pink, and black case with large text designs. A text overlay 'look how easy' appears at the bottom center, and then 'STEP 1' in large light brown letters, followed by 'I went to the app' in a black text box. A small upward arrow icon is visible at the bottom of the screen.
0:16screen recording case types step3
This scene presents a screen recording of a mobile application, showing a list of various CASETiFY phone case types available for customization, set against a predominantly white background. The top status bar of the phone is visible, displaying '11:24'. A back arrow icon and '03 Case Type' are at the top. Each case option includes a small image of the case, its name (e.g., 'Bounce Case MagSafe Compatible', 'Ultra Bounce Case'), price in Yen, and sliders indicating 'Protection' and 'Weight'. The list scrolls downwards, with a hand cursor icon appearing and clicking on the 'Mirror Ring Stand Case MagSafe Compatible' option. Overlays of large light brown text read 'STEP 3' and a black text box 'choose the mirror case'. The young woman's face is still visible in a circular overlay in the bottom left, slightly obscured by the text overlays. The color palette is functional with black, grey, white, and blue accents for text and UI elements.
0:18screen recording nickname input step4
The screen recording shifts to a dark grey background, focusing on a customization interface. In the center, two white elongated oval input fields are displayed, labeled 'A' and 'S' respectively, with '1/1' indicating character count for each. A 'Done' button is situated below them. In the background, a blurred image of the mirror phone case is faintly visible. Large light brown text overlays 'STEP 4' at the bottom, accompanied by a black text box 'typed in my nickname'. The circular overlay of the young woman remains in the bottom left corner, smiling. The focus of this scene is on the direct input interaction for personalizing the phone case.
0:19screen recording color layout step5 6
This screen recording shows a clean, white interface focused on phone case customization. At the top, the phone's status bar indicates '10:22'. A green banner displays 'iPhone 16 Pro Max Mirror Case MagSafe Compatible' with its price and an 'Add' button. The main focus is a large, rendered image of the personalized mirror iPhone case with 'A.S' initials in black text. Below the phone, a customization panel slides up from the bottom. It shows '08 Font Color' and '09 Layout' tabs, with various color circles (rainbow, white, black, blue selected) and layout options (two 'TT' icons) for the monogram. A hand cursor appears, selecting the blue color option and then interacting with the '09 Layout' tab. Large light brown text overlays 'STEP 5' and 'and color', then changes to 'STEP 6' and 'layout'. The circular overlay of the young woman is still visible in the bottom left corner, partially obscured by the customization panel, smiling brightly.
0:22talking head customization and durability
The scene returns to the medium shot of the young woman talking directly to the camera, positioned centrally. The same bright, warm lighting from the right illuminates her, creating a pleasant glow. The background is identical to the first scene: white walls and a light brown wooden door with a dark handle on the left. The overall color scheme remains warm and inviting. She is animated, speaking with a wide smile and making hand gestures. An identical graphic of the white iPhone case with 'A.S' monogram floats to the left of her head. Text overlays appear at the bottom: first '- Unique To Me - now it has my name on it', then 'so nobody is accidentally touching my phone', and finally 'plus it's DROP TESTED'. She demonstrates briefly by tossing the phone graphic into the air playfully. Her actions emphasize personalization and durability.
0:27close up phone case with reflection
A close-up shot focuses intently on a woman's hand, holding a white iPhone case with a black frame. The case features a mirror-like finish on its back, clearly displaying the monogram 'A.S' in black. The reflection in the mirror surface shows parts of the room, including what appears to be a light brown wooden door and a window, slightly distorted but recognizable. The woman's blonde hair is partially visible in the blurred background, indicating she is the person holding the phone. Text overlays are present: 'Ultra drop-resistant' and 'still stays brand new!' are at the top, and 'for my clumsy moments' is at the bottom. The lighting is bright and natural, highlighting the reflective quality of the case. The shot emphasizes the product's features: personalization and durability.
0:29talking head mirror feature
The scene reverts to a medium shot of the young woman, centrally framed, actively speaking to the camera. Her surroundings are consistent with previous talking head shots: white walls and a light brown wooden door with a dark handle visible on the left. The warm, golden hour lighting continues to illuminate her, giving a soft glow to her hair and skin. She is smiling and engaging, articulating her points with clear facial expressions and subtle hand movements. The white iPhone case graphic with the 'A.S' monogram is once again floating to the left of her head. Text overlays appear at the bottom: 'and the mirror is a lifesaver', followed by 'for checking my makeup 💄', and then 'when I'm out'. Her demeanor is confident and enthusiastic, highlighting the practical benefits of the case.
0:33talking head call to action
This scene continues with the medium shot of the young woman speaking directly to the camera, positioned centrally. The background remains consistent: white walls and a light brown wooden door on the left, bathed in natural, warm lighting. Her blonde hair is well-lit, and her skin has a healthy glow. She maintains an enthusiastic and persuasive tone, smiling broadly and occasionally moving her head to emphasize points. Several white text bubbles with black outlines and black text appear on screen: 'casetify.com' is positioned centrally, and a hand cursor clicks on it. Then 'customize' appears below it, followed by 'iPhone 17 Pro'. Finally, 'before the sale ends' appears at the very end. The overall impression is energetic and encouraging, urging viewers to take action.
