0:00BMW X1 front quarter drive
A dynamic medium shot captures a light gray 2026 BMW X1 xDRIVE28i SUV, moving briskly from right to left across the frame. The camera is positioned slightly above and to the left of the car's front, providing a clear view of its distinctive large kidney grille with vertical chrome slats, the sharp, angular LED headlights, and the iconic BMW emblem proudly displayed. The car's left front wheel is visible, showcasing its alloy design as it spins with motion. The background is a softly blurred, sun-drenched outdoor environment featuring a rustic wooden split-rail fence and lush green foliage, suggesting a scenic semi-rural or suburban road. The lighting is bright and natural, creating subtle reflections on the metallic gray paintwork. The overall color palette is a harmonious blend of muted grays, verdant greens, and warm browns.
0:01BMW X1 side drive with initial text
This medium shot presents a light gray 2026 BMW X1 xDRIVE28i SUV in a full side profile, driving from left to right across the frame. The camera moves in sync with the vehicle, capturing its entire length from the front to the rear wheels. The car features darkly tinted windows and integrated roof rails, adding to its sleek aesthetic. The background is a blurred urban setting, with hints of dark brick buildings and patches of green trees, suggesting a bustling city street. Bright sunlight illuminates the car, highlighting its smooth contours. In the upper left corner, white text overlays appear: "LEASE THE 2026 BMW X1 xDRIVE28i.". The scene's color palette combines the car's cool gray with the warm browns of the cityscape and the crisp white of the text.
0:02BMW X1 front quarter drive with full lease text
A medium shot captures the light gray 2026 BMW X1 xDRIVE28i SUV, once again from a front-quarter perspective, driving from left to right. The camera is positioned slightly below and to the right of the car's front, emphasizing the aggressive styling of the front bumper, the large and distinctive kidney grille, and the meticulously designed LED headlights. The right front wheel is prominently displayed, showcasing its intricate spoke pattern as it rotates. The background is a beautifully blurred, sun-drenched natural environment, featuring a wooden split-rail fence and lush green trees, reminiscent of the initial shot. White text overlays are now fully displayed in the upper left corner: "LEASE THE 2026 BMW X1 xDRIVE28i." with a larger "$529" and smaller detailed text below stating "per month for 39 months with $4,359 due at signing through February 2nd.". The natural lighting creates a vivid interplay of highlights and soft shadows. The dominant colors in this scene are the car's elegant gray, vibrant greens, earthy browns, and the stark white of the text.
0:03BMW X1 side drive, urban background, text visible
This medium shot showcases a light gray 2026 BMW X1 xDRIVE28i SUV, driving from left to right across the frame. The camera tracks the car from its right side, providing a comprehensive view of its full profile, extending from the front wheel to the rear. The vehicle's darkly tinted windows and sleek roof rails are clearly visible, contributing to its modern appeal. The background is a blurred urban setting, dominated by dark brick buildings and interspersed with green foliage, effectively conveying a city street environment on a bright, clear day. The white text overlays from the previous scene remain visible in the upper left corner: "LEASE THE 2026 BMW X1 xDRIVE28i." and the detailed lease information. The strong sunlight creates a striking contrast between the car's bright, reflective surfaces and the slightly darker, textured urban backdrop. The scene's color palette combines the car's sophisticated gray with the earthy tones of the buildings and the crisp white of the overlaid text.
0:04BMW X1 rear quarter drive, urban background, text visible
A medium shot captures a light gray 2026 BMW X1 xDRIVE28i SUV as it drives away from the camera, drifting slightly to the right. The camera is positioned to showcase the car's rear-left quarter, prominently displaying its sleek LED taillights, the sculpted design of the rear bumper, and the clear 'BMW' and 'X1' badging on the tailgate. A blurred license plate, '8WZI281', is also discernable. The background is a softly blurred urban street scene featuring dark brick buildings and verdant green foliage, indicating a city environment under bright daylight. The white text overlays are still present in the upper left corner, featuring "LEASE THE 2026 BMW X1 xDRIVE28i." and the full lease details. The lighting dynamically highlights the car's curves and its glossy metallic finish. The overall color palette consists of the car's cool gray, the deep, dark tones of the buildings, hints of green, and the prominent white text.
0:05BMW X1 rear quarter drive, urban background, text visible
This medium shot shows a light gray 2026 BMW X1 xDRIVE28i SUV driving away from the camera, veering slightly to the left. The perspective is from the car's rear-right quarter, prominently displaying the signature LED taillights, the robust rear bumper, and the clearly visible BMW and X1 badging on the tailgate. A blurred license plate is also visible beneath the badging. The background is a softly blurred urban street scene, featuring dark brick buildings and vibrant green foliage, strongly suggesting a dynamic city environment illuminated by bright daylight. The white text overlays, including "LEASE THE 2026 BMW X1 xDRIVE28i." and the detailed lease information, persist in the upper left corner. The natural lighting casts subtle shadows and highlights across the car's sculpted body. The dominant color palette is comprised of the car's elegant gray, the deep reds and browns of the urban architecture, and the bright, contrasting white of the text.
0:06BMW logo and slogan
A static, minimalist scene displays the iconic BMW logo centered against a stark black background. The circular logo features a white and blue quartered circle, symbolizing a spinning propeller or the Bavarian flag, encased within a thick black ring that prominently features the white 'BMW' text at its top. Directly below the logo, the memorable white slogan 'The Ultimate Driving Machine®' is presented in a clean, sans-serif typeface, solidifying the brand's identity. Above the logo, in smaller, understated white text, the copyright information reads '©2025 BMW of North America, LLC. The BMW trademarks are registered trademarks.'. The lighting in this scene is even and flat, serving to emphasize the crisp white and vibrant blue elements against the profound black, creating a highly professional, clean, and impactful aesthetic. The color palette is strictly limited to black, white, and the distinctive BMW blue.
