0:00product display wallet
A medium shot captures a single light-skinned hand holding a vibrant, matte purple rectangular wallet. The wallet features a subtle ripple texture across its surface and a circular cut-out on the left side revealing the 'CASETiFY' logo. The background is a plain, bright white, providing high contrast. Soft, even lighting from above illuminates the scene, creating minimal shadows and highlighting the wallet's texture. The color palette is dominated by the bright purple of the wallet and the clean white background. Text overlays include 'ESSENTIALS BY CASETiFY™' in white at the top left and 'SNAPPY™ RIPPLE WALLET MAGSAFE COMPATIBLE' in white, bold text at the bottom center of the frame.
0:02wallet card insertion
A medium shot shows two light-skinned hands demonstrating the functionality of the purple wallet against a plain white background. The hands deftly open the wallet, revealing multiple slots. One hand carefully inserts a silver American Express credit card into one of the slots, followed by another card. The other hand supports the wallet. The wallet is then closed smoothly. Soft, diffused lighting highlights the interaction and texture of the wallet. The primary colors are the bright purple of the wallet, the silver/grey of the credit card, and the light skin tones of the hands. Text overlays are 'ESSENTIALS BY CASETiFY™' at the top left and 'SECURES UP TO 3 ESSENTIALS' in white, bold text at the bottom center.
0:05magsafe attachment
A medium shot focuses on two light-skinned hands attaching the purple wallet to the back of a matching purple phone case, which is already on an iPhone. The phone case also features the same ripple texture and has a triple-lens camera module visible. A purple rope lanyard is attached to the bottom of the phone case. The wallet is brought precisely to the back of the phone and magnetically snaps into place, demonstrating its MagSafe compatibility. The background remains a plain, bright white, and the scene is lit with soft, even light. The color scheme is dominated by various shades of purple for the accessories and the metallic gleam of the phone's camera lenses. Text overlays include 'ESSENTIALS BY CASETiFY™' at the top left and 'STRONG, SEAMLESS MAGSAFE ATTACHMENT' in white, bold text at the bottom center.
0:07product rotation material
A medium shot displays a single light-skinned hand holding the purple phone with the attached MagSafe wallet and lanyard. The hand gently rotates the phone, showcasing the integrated wallet and the distinct ripple texture of both the phone case and the wallet. The iPhone's triple-lens camera module is clearly visible. The purple braided lanyard hangs loosely from the bottom of the phone. The background is a clean white, and the lighting is soft and consistent. The color palette is primarily vivid purple for the product, with metallic accents from the phone cameras and the light skin tone of the hand. Text overlays include 'ESSENTIALS BY CASETiFY™' at the top left and 'CRAFTED FROM PREMIUM SOFT-TOUCH SILICONE' in white, bold text at the bottom center.
0:09card access demonstration
A medium shot illustrates how to access cards from the purple wallet attached to the phone. Two light-skinned hands hold the phone. One hand, specifically a thumb, slides a silver American Express card out from an ergonomic cut-out on the side of the purple wallet. The card slides out smoothly, demonstrating the ease of access. The phone case and wallet maintain their consistent ripple texture. The background is plain white, and the scene is brightly and evenly lit. The color palette features the distinct purple of the accessories, the silver/grey of the card, and the light skin tones of the hands. Text overlays transition from 'ESSENTIALS BY CASETiFY™' at the top left to 'ERGONOMIC CUT OUT FOR EASY ACCESS' and then to 'SIDE LOADING OPENING' in white, bold text at the bottom center.
0:11worn product lifestyle
A medium close-up shot features a person from the waist down, wearing the purple phone case with the attached wallet and lanyard. The person is dressed in a light-colored, perhaps off-white or light grey, tiered ruffle skirt and a white textured top. The purple lanyard is visible draped around the person's neck, with the phone resting against their hip, demonstrating how the product is worn and used in everyday life. A light-skinned hand gently touches the phone. The background is a plain white wall. The scene is brightly and softly lit, creating a clean and fresh aesthetic. The color palette includes pastel shades of purple for the accessories, and soft whites/greys for the clothing. Text overlays include 'ESSENTIALS BY CASETiFY™' at the top left and 'KEEP YOUR ESSENTIALS CLOSE BY' in white, bold text at the bottom center.
0:15call to action
The scene transitions to a light pink solid background. In the center of the frame, the white text 'ESSENTIALS BY CASETiFY™' is prominently displayed, followed by 'SHOP NOW' in a larger, bold white font below it. On the right side of the frame, a person, partially visible and blurred, walks out of the shot, suggesting movement and a smooth transition to the next action. The lighting is soft and even, typical of a clean product advertisement. The dominant colors are the light pink background and crisp white text.
