0:00product introduction The scene begins with a pure white screen, which then quickly transitions into a close-up, slightly overhead shot of a person's hand placing a round, white tin of 'HIGHLAND Glacial Clay Pomade' onto a distressed white wooden vanity or table. The hand is fair-skinned with short, clean nails and wears a chunky gold ring with a dark rectangular stone on the index finger. In the soft-focused background, an antique-style clear glass perfume atomizer with a gold pump is visible, alongside other blurred objects. The lighting is soft and natural, coming from the top-left, casting subtle shadows. The overall color palette is bright and clean, dominated by whites, golds, and the muted gray of the product label. The camera is static, focusing on the action of placing the product.
0:01product application hands cu This extreme close-up shot focuses on a person's hands, which are holding an open tin of hair styling product. The left hand cradles the tin while the right hand, with a distinctive silver ring on its index finger, uses two fingers (index and middle) to scoop a small, textured blob of the pale greenish-grey product from the tin. The product has a thick, clay-like consistency. The background is a soft, indistinct blur of light beige or off-white, suggesting a clean, minimalist setting. Lighting is even and soft, highlighting the texture of the product. White text overlay appears: 'hair styling'. The shot is very tight, emphasizing the product's texture and the hands' interaction with it. The overall mood is focused and instructional.
0:03product scooping static A close-up shot shows a hand holding an open, round silver tin containing a pale greenish-grey, clay-like hair product. Two fingers from the other hand are gently pressing into the product, gathering a small amount. The background is an uncluttered, soft white, providing a clean and bright setting. The lighting is even and diffused, creating minimal shadows and emphasizing the product's natural texture. The camera remains static, offering a clear, direct view of the action. The overall color palette is minimalist, featuring shades of white, silver, and the muted green of the product.
0:04ingredient bowls overhead An overhead, flat-lay shot displays four small, square wooden bowls arranged on a dark, matte surface. Each bowl contains a different powdered or granular ingredient, suggesting natural components. From top-left clockwise, the bowls contain: white granular beads (possibly wax or a similar ingredient), a light beige finely milled powder, a coarser light brown powder, and another fine white powder. The lighting is dramatic, with a strong, directional light source from the top-left creating distinct shadows, emphasizing the textures and forms of the ingredients. The background is a deep, dark grey or black, making the wooden bowls and their contents stand out. White text overlay, 'Our ingredient philosophy', appears at the bottom-center. The color palette is earthy and natural, with browns, whites, and blacks.
0:06honey drip close up A close-up shot features a hand holding a small, copper-colored measuring spoon from which a thick, amber-colored liquid, resembling honey or a similar viscous substance, drips slowly and consistently. The liquid forms a long, unbroken strand. The background is a dark, textured surface, possibly wood or rock, in muted brown and grey tones, providing a natural and rustic contrast to the golden liquid. The lighting is soft and focused on the spoon and dripping liquid, creating highlights on the liquid and spoon, suggesting a warm and natural essence. White text overlay, 'really started out', appears at the bottom-center. The camera is static, capturing the steady flow.
0:07hair styling application A medium close-up shot captures a barber or stylist applying product to a male client's hair. The stylist's hands, wearing a silver ring on the right index finger, are gently raking through the client's short, dark, textured hair on the side of his head. The client's ear and side profile are visible. He is seated, wearing a striped t-shirt. The background is softly blurred, showing an indistinct indoor setting, possibly a salon or bathroom. Lighting is bright and even, highlighting the texture of the hair and the stylist's hands. White text overlay, 'of like let's use things', appears at the bottom-center. The camera is static, focused on the interaction.
0:08male hair adjustment A medium close-up shot shows a young man adjusting his styled hair. His head is turned slightly to the left, and his right hand is gently patting down the side of his dark, medium-length hair, which appears to be styled back from his face. He has a slight mustache and short beard. The background is a soft, light grey wall, minimally distracting. The lighting is bright and even, highlighting the texture and sheen of his hair. White text overlay, 'that are actually natural', appears at the bottom-center. The man's expression is neutral and focused on his hair. The camera is static, capturing the self-styling action.
0:09female hair bun adjustment This shot is an over-the-shoulder view of a woman from behind, focusing on her smooth, styled hair pulled back into a neat, low bun. Her hair is a multi-tonal blonde, with lighter highlights. Her right hand is seen gently smoothing down the sides of her hair. In the soft-focused background, her reflection is visible in a mirror, showing her slightly looking at her hair. The environment appears to be a brightly lit, clean indoor setting, possibly a bathroom or dressing area, with light-colored walls. The lighting is bright and even, accentuating the texture and color of her hair. White text overlay, 'that are actually natural', appears at the bottom-center. The camera remains static.
0:11female hair ponytail A medium close-up of a young woman with fair skin and light brown hair tied into a neat, high ponytail. She is wearing a sleeveless floral dress with ruffles. She looks directly at the camera with a slight, confident smile, then slightly to her left, before bringing her hand up to adjust her ponytail. The background is a soft, muted grey, indicating an indoor setting with subtle natural light. The lighting is bright and soft, highlighting her features and the texture of her hair. The overall color palette is cheerful due to her dress, contrasted with the neutral background. White text overlay, 'that you recognize', appears at the bottom-center. The camera is static.
0:12male smiling talking head A medium close-up shot features a smiling man with a full beard and dark hair, styled back from his face. He is wearing a dark, textured t-shirt. He looks slightly off-camera to his right, and then his gaze shifts, and he smiles broadly, revealing white teeth, as if reacting to something pleasant or engaging with an interviewer. The background is a plain, bright white, providing a clean and minimalist aesthetic. The lighting is soft and even, emphasizing his warm expression and the texture of his hair and beard. White text overlay, 'as something that exists in', appears at the bottom-center. The camera is static. His expression conveys happiness and approachability.
0:13ingredients flat lay An overhead, flat-lay shot showcases a variety of natural ingredients artfully arranged on a clean, light beige surface. The composition includes: a small puddle of clear liquid and several smaller drops, white granular beads resembling wax, reddish-brown wood chips, a light beige powder, a greyish-brown powder, and a dollop of white, creamy substance on a light wooden spoon. A fresh green pine sprig is also visible in the top-right corner, adding a touch of natural vitality. The lighting is bright and natural, casting soft, elongated shadows from the ingredients, adding depth and dimension. White text overlay, 'to make sure that we're', appears at the bottom-center. The color palette is earthy and organic, dominated by natural tones.
0:15product tin display A medium close-up shot presents an open white tin of 'HIGHLAND Glacial Clay Pomade' next to a closed, identical tin. The open tin reveals the pale greenish-grey clay product inside, which appears smooth and dense. Both tins are placed on a dark, textured, grey surface, possibly concrete or slate, which provides a strong contrast to the white tins. The labels are clearly visible, featuring the brand name 'HIGHLAND' with a golden deer head logo and text like 'Low Shine' and 'Medium Hold'. The lighting is direct, creating defined highlights and shadows, emphasizing the product's packaging. White text overlay, 'most effective formulas', appears at the bottom-center. The camera is static, focusing on the product presentation.
0:17abstract texture transition This is a close-up, abstract shot of a textured, off-white or very light grey surface. The surface appears uneven with subtle ripples or indentations, possibly representing a natural substance, a creamy product, or an ingredient. The lighting is soft and diffused, creating gentle shadows that highlight the slight variations in texture. The overall impression is clean and minimalist, focusing purely on the tactile quality of the surface. White text overlay, 'And we've had', appears at the bottom-center. The camera is static, allowing the viewer to observe the subtle details of the texture.
0:18filling machine operator A medium shot captures a female worker in a production environment. She is wearing a white lab coat, a white hairnet, and bright blue protective gloves. Her left hand is visible, positioned near the controls of a large, industrial-looking stainless steel filling machine with a prominent conical hopper. The background is a softly blurred warehouse setting with stacked cardboard boxes, indicating a manufacturing facility. The lighting is bright and functional, typical of a factory floor. White text overlay, 'convince chemists to', appears at the bottom-center. The camera is static, focusing on the worker's interaction with the machinery.
0:20product filling close up A close-up shot focuses on the nozzle of a stainless steel filling machine dispensing a thick, white, creamy substance into an open, round silver tin. A gloved hand, wearing a bright blue protective glove, holds the tin steadily beneath the nozzle. The product fills the tin from the bottom up, creating a smooth, domed surface. The background is blurred, showing the industrial machinery and a dark surface. The lighting is bright and direct, highlighting the sterile production environment and the precise filling process. White text overlay, 'try to innovate with us in this really', appears at the bottom-center. The camera is static, capturing the automated filling action.
0:23multiple tins production An overhead medium shot displays rows of multiple open, round silver tins, all filled with a smooth, pale greenish-grey creamy product, neatly arranged on a dark work surface. In the blurred background, a person wearing a white lab coat and blue gloves is visible, appearing to be overseeing or working with the tins. The lighting is bright and even, illuminating the surface of the product and the organized arrangement of the tins. White text overlay, 'strange and different way where we're like no we want it', appears at the bottom-center. The camera is static, offering a clear view of the production line or quality control stage.
0:25product tins close up A close-up shot of multiple closed, white tins of 'HIGHLAND Glacial Clay Pomade' arranged on a dark, textured surface. The tins are round, with clearly legible labels featuring the 'HIGHLAND' brand name, a golden deer head logo, and descriptive text like 'Glacial Clay Pomade', 'Sustainably Crafted', 'Low Shine', 'Medium Hold', and 'Boulder, Colorado'. The lighting is bright and direct, creating a slight sheen on the labels and a soft shadow underneath the tins. White text overlay, 'to be actually natural', appears at the bottom-center. The camera is static, showcasing the product in its final packaged form. The composition emphasizes the brand and its claims.
0:27product scooping again This extreme close-up shot reiterates the action of scooping the product, mirroring an earlier scene. A person's hands are holding an open, round silver tin of the pale greenish-grey, clay-like hair product. The right hand, with a distinctive silver ring on its index finger, uses two fingers to scoop a small, textured blob of the product from the tin. The product has a thick consistency. The background is a soft, indistinct blur of light beige or off-white. Lighting is even and soft. White text overlay, 'and actually cleaner than', appears at the bottom-center. The shot is tight, emphasizing the product's texture and the hands' interaction. The camera is static.
A person's hand holds up a white, round tin of 'HIGHLAND Glacial Clay Pomade' against a soft-focused, neutral background of a light-colored room. The hand is positioned centrally, presenting the product directly to the viewer. The label on the tin is clearly visible, showcasing the brand name 'HIGHLAND' and the deer head logo, along with product details like 'Low Shine' and 'Medium Hold'. The lighting is bright and even, highlighting the clean design of the packaging. White text overlay, 'than anything else on the market', appears at the bottom-center. The camera is static, creating a direct and clear product display. The color palette is clean and bright.
0:31extreme close up logo reveal An extreme close-up shot transitions to focus on the 'HIGHLAND' logo on the product tin. The camera subtly moves, rotating or tilting the tin slightly to catch the light and reveal the intricate details of the label. The golden deer head logo and the brand name are sharply in focus, while the rest of the tin's text blurs slightly with the motion. The background is an indistinct, dark grey blur, further emphasizing the product's branding. The lighting is direct, creating a gentle reflection on the glossy label. The movement is subtle but impactful, drawing attention specifically to the brand identity. The color palette is dark grey, white, and gold.
The final scene features a minimalist end card. The screen displays a solid, light grey background. Centered on the screen, the word 'HIGHLAND' is presented in a clean, sans-serif, dark grey typeface. There are no other graphics or text, providing a clear and direct brand statement. The lighting is uniform and bright, giving a crisp and modern aesthetic. This scene functions as a simple, effective conclusion to the video, reinforcing the brand name. The camera is static.
