0:00iPad case front view
A close-up, slightly high-angle shot focuses on a person's left hand holding an iPad with a distinctive case. The iPad case features a light blue and off-white checkerboard pattern, with small, stylized red stars centered within each light blue square. The hand is covered by a chunky, cream-colored knitted sweater with visible texture. The fingernails are painted a deep burgundy or maroon color. The background is a plain, light grey or beige wall, subtly lit. A red text overlay reads "new year, new iPad case โจ" at the top center of the frame. The lighting is soft and even, suggesting indoor conditions, creating a gentle and warm atmosphere. The composition emphasizes the design of the case and the cozy texture of the sweater.
0:02iPad case opening
This medium close-up shot captures a person's left hand as it gracefully opens an iPad case, revealing the device and its internal components. The hand, adorned with dark burgundy nail polish and a golden ring, is clad in a cream-colored, textured knit sweater sleeve. As the case opens, it rotates to expose the iPad's black screen, which remains off, and an Apple Pencil securely attached to the top edge of the iPad. The case's interior is a solid dark grey or black, providing a minimalist contrast. The background remains a simple, light grey or beige wall, softly lit, maintaining continuity with the previous scene. The camera maintains a slightly high angle, looking down at the unfolding action. The red text overlay "new year, new iPad case โจ" persists at the top center, emphasizing the seasonal theme.
0:05iPad case closing
The shot transitions from the opened iPad case back to its closed, patterned front. The person's left hand, still in the cream-colored knit sweater, gracefully closes the case, returning it to its original position and once again showcasing the vibrant light blue and off-white checkerboard pattern adorned with red stars. The hand, with burgundy painted nails and a golden ring, is visible in the lower-left portion of the frame. The background is the consistent light grey/beige wall, maintaining a clean and uncluttered visual. The lighting remains soft and uniform. The previous red text overlay disappears, replaced by new red text "shop now at getcasely.com" prominently displayed at the top center of the frame, serving as a clear call to action. The camera angle remains slightly high, providing a clear and engaging view of the case as it's being manipulated.