0:00intro player portrait text overlay The scene opens with a medium close-up shot of a young Black male, Justin Jefferson, looking directly at the camera with a slight, confident smile. He is wearing a white American football jersey, and a large, elaborate diamond-encrusted chain with a prominent pendant hangs around his neck. The background is dark and moody, with subtle blue and teal hues, possibly suggesting an artificial or studio setting with soft, directional lighting highlighting his face and the glitter of the chain. Overlayed on the image are large, bold white capital letters that read 'GAME-CHANGING SLEEP PLAYS' and below it, in smaller green text, 'WITH JUSTIN JEFFERSON'. At the top center, the 'sleep number' logo is displayed in white. The overall color palette is cool, with the sparkle of diamonds contrasting with the dark background and the text.
0:02football action montage fast hands This scene is a rapid montage of dynamic football action shots, characterized by extreme motion blur and quick cuts. The primary subject is a football player (implied to be Justin Jefferson) in a dark blue/purple jersey and helmet, seen running, catching, and moving rapidly on a football field. The lighting suggests nighttime or late evening, with bright stadium lights creating strong highlights and lens flares against a deep blue sky. The camera angles vary, including close-ups of the player's hands and body in motion, as well as wider shots showing the player against the field. Large, bold white text, 'FAST HANDS', appears repeatedly and rhythmically, emphasizing the action. The overall mood is energetic and intense, driven by fast cuts and visual effects.
0:05split screen app and football A split-screen composition. The top frame shows a close-up of a dark-skinned hand interacting with a Sleep Number app on a black smartphone. The app displays 'Sleep Number® Setting' and 'Justin', with a circle graphic indicating a setting change from a lower number (like 45) to a higher number. The background is a clean, bright, and slightly blurred indoor setting, possibly a modern bedroom. The bottom frame continues the football action, showing the player from the previous scene running on the field under stadium lights, with visible motion blur. Large white text overlays the top screen: 'CONTROL YOUR COMFORT WITH A TAP'. The overall aesthetic combines product utility with high-energy sports.
0:08split screen underbed lighting and football This scene uses a split-screen. The top frame shows a close-up of a person (Justin Jefferson) sleeping peacefully on a white pillow in a modern, minimalist bed, wearing a purple t-shirt. The perspective is from above, looking down. This is followed by a shot of a hand reaching under a bed frame, activating a soft, ambient underbed light, creating a warm glow against a dark floor. Text overlays this frame: initially 'LIGHT IT UP', then transitioning to 'UNDERBED LIGHTING TO GUIDE YOU'. The bottom frame alternates between blurred, dynamic close-ups of the football player's helmet and jersey number (18) and a medium shot of the player running across the field at dusk or night, illuminated by stadium lights. The overall effect juxtaposes restful sleep with intense athletic performance, emphasizing preparation and recovery.
0:13player close up icy text overlay This scene returns to a dynamic close-up of Justin Jefferson, similar to the opening, but with a more intense and slightly aggressive expression, showcasing his gritted teeth and 'grills'. He is wearing a white football jersey and the same elaborate diamond-encrusted chain, which glitters prominently. The background is dark and moody, with hints of blue, emphasizing the 'icy' aesthetic. Large, bold white text, 'KEEP IT ICY', appears repeatedly and rhythmically, reinforcing the verbal cue. The lighting is dramatic, casting subtle shadows and highlighting the metallic and diamond elements. His expression suggests confidence and fierceness.
0:16split screen sleep and chain A split-screen composition. The top frame shows Justin Jefferson sleeping on a white bed with his face visible, then it transitions to a shot of his diamond chain with the NFL logo partially visible on his jersey. The setting is a clean, well-lit bedroom, emphasizing comfort. Text overlays this frame: 'COOLS & WARMS FASTER THAN THE COMPETITION', with smaller disclaimer text below. The bottom frame features a close-up of the diamond chain, sparkling intensely against the white jersey, with the 'NFL' logo clearly visible on his chest. This scene visually connects the athlete's personal brand and the Sleep Number product's performance benefits through climate control.
0:19split screen sleep stats and football This scene utilizes a split-screen. The top frame shows a low-angle, blurry, fast-moving shot of a football player, then transitions to Justin Jefferson sleeping soundly in a bed, viewed from above. Overlayed text reads 'GO DEEP' repeatedly, then transitions to a key statistic: 'CLIMATE360 SLEEPERS GET 52.5 MINUTES MORE RESTFUL SLEEP PER NIGHT', followed by a disclaimer. The bottom frame features a high-energy, dynamic shot of the football player, seen from behind and to the side, wearing a helmet and jersey (number 18), running across the field at dusk. The lighting is cinematic, with rich blues and oranges in the sky. The scene combines the concept of going 'deep' in sleep with the athletic prowess of the football player.
0:24football celebration tds The scene features a vibrant, high-angle shot of a football player (Justin Jefferson) in a purple and white uniform, including a helmet, running triumphantly into the endzone of a football field. The field is a striking purple and green. The player has a football tucked under one arm and his body is angled dynamically as he celebrates. Large, bold white text, 'TDS, BABY', is repeated and layered across the screen, adding to the celebratory atmosphere. The lighting is bright and energetic, suitable for a stadium setting during a game. The focus is entirely on the player's energetic movement and the celebratory text.
0:26split screen cta player celebration The final scene is a split-screen. The top frame shows Justin Jefferson sitting up in a clean, white bed, smiling widely and confidently at the camera while holding a smartphone displaying the Sleep Number app. The background is a slightly blurred, light-colored bedroom with soft pillows and bedding. Large white text overlays this frame: 'WIN THE NIGHT WITH SLEEPIQ'. The bottom frame shows Justin Jefferson in his football uniform, helmet on, making a distinctive hand gesture of 'glasses' over his eyes, looking directly into the camera with a confident and slightly playful expression. The background is a brightly lit football stadium. This scene effectively combines the athlete's endorsement with a clear call to action and highlights the product's benefits for performance.
