0:00product showcase split screen
This scene features a dynamic split-screen composition. The top half showcases a perfectly crafted Chick-fil-A Chicken Sandwich, featuring a golden-brown crispy chicken fillet, a soft toasted bun, and bright green pickle slices peeking out. The chicken is centered, filling the upper portion of the frame. The bottom half of the screen displays a Frosted Soda or Float in a clear glass, with creamy white ice cream swirls contrasting against the dark brown carbonated drink, showing effervescence. The background behind the sandwich is a softly blurred, warm-toned indoor setting, suggesting a restaurant, with hints of red and brown, possibly a jukebox. A prominent red and white, arch-shaped graphic overlay appears in the center, initially displaying "THE CHICK-FIL-A Chicken Sandwich EST. 1967", which then transitions to "NEW Frosted Sodas & Floats" with smaller "Chick-fil-A" and "Coca-Cola" logos below it. The lighting is bright and even, highlighting the textures of the food items. The overall color palette is warm and inviting, with dominant browns, whites, and reds.
0:02frosted soda float close up
This scene provides a tight close-up, split-screen view of a Frosted Soda or Float, emphasizing its texture and refreshing quality. The upper half of the frame focuses on the creamy, frothy, off-white top layer of the float, showing its thick consistency. A red and white striped straw is subtly visible towards the top right. The lower half of the frame reveals the layered interior of the drink, with distinct white swirls of ice cream mixing into the dark brown, effervescent carbonated beverage. Small bubbles are visible, indicating fizziness. Overlaid in the center, in bold white sans-serif font, are the words "COLD & FIZZY" stacked vertically. The background is softly blurred and dark, making the drink stand out. The lighting is bright and direct, enhancing the creamy and fizzy textures. A small copyright text "© / TM CFA Properties, Inc." and "Coca-Cola" logo are visible at the bottom left.
0:03chicken sandwich showcase
This scene is a clean, medium shot of a Chick-fil-A Chicken Sandwich presented against a simple, light gray background. The sandwich is perfectly centered, showcasing its fresh appearance. It features a substantial, golden-brown, crispy breaded chicken fillet, a soft, lightly toasted, brioche-style bun, and bright green pickle slices peeking out from underneath the chicken. The lighting is soft and even, highlighting the texture of the crispy chicken and the smooth bun, with subtle shadows giving it depth. Overlaid at the top of the frame in bold white sans-serif font are the words "WARM & CRISPY", positioned slightly to the left. The overall mood is clean, appetizing, and focused solely on the product.
0:04brand logo call to action
This scene features the iconic Chick-fil-A logo prominently displayed in the center of a clean, white background. The logo is in its classic red color, consisting of the stylized chicken head integrated into the 'C' and the full "Chick-fil-A" text. Below the main logo, a smaller text reads "Order now" with a tiny mobile phone icon next to it, indicating a call to action for ordering. The background itself is not plain white but has subtle, thin, light red horizontal lines, giving it the appearance of a notebook or lined paper, adding a touch of playful detail. The lighting is bright and uniform, creating a clear and crisp visual. The overall color palette is primarily white and red, reinforcing brand identity.
