0:00split screen before after
A split-screen composition features a young Caucasian woman, approximately 20-30 years old, looking directly at the camera. The left side shows her with long, dark, straight, and somewhat unruly hair, appearing slightly disappointed, while gently touching her hair with her right hand. The right side shows her with the same long, dark hair, now beautifully defined with natural waves, smiling confidently and touching her wavy hair. She wears an olive-green long-sleeved top. The background on both sides is a clean, bright white door. A prominent orange-brown text overlay appears in the upper middle of the screen, stating: "This is your sign to start caring for your waves". The overall lighting is bright and even, creating a clear, well-lit portrait. The mood shifts from slightly forlorn to happy and self-assured.
0:02woman holding product wavy hair
A medium shot of a young Caucasian woman, approximately 20-30 years old, standing in front of a white door. She is smiling sweetly and holding up a peachy-pink tube of 'Kitsch Air Dry Cream' in her right hand, showcasing the product. Her long, dark hair is styled in defined, soft waves, falling over her shoulders. She wears an olive-green long-sleeved top. The background is simple and bright, consisting of a white door. A white text overlay in an orange-brown box appears at the top center of the screen, reading: 'I spent years'. The lighting is soft and even, highlighting her face and the product. The overall atmosphere is pleasant and engaging.
0:03woman demonstrating unruly hair
A medium shot of the young Caucasian woman from previous scenes, approximately 20-30 years old, demonstrating her 'before' hair. Her long, dark hair appears straight-ish but also somewhat undefined and unruly, with a slight frizz. She runs her hands through her hair near her shoulders with a slightly frustrated or unsure expression. She is wearing an olive-green long-sleeved top. The background remains a bright white door, suggesting an indoor setting. Text overlays appear sequentially in an orange-brown box at the top center: first, 'thinking my hair was straight-ish', then transitioning to 'and just really unruly'. The lighting is bright and even, clearly illuminating her hair texture and expression. The overall mood is one of mild exasperation with her hair.
0:05close up wavy hair movement
A close-up shot focuses on the long, dark, wavy hair of the young woman. The hair appears well-defined with soft, healthy waves, cascading over her shoulder. A hand briefly enters the frame to gently touch and emphasize the texture of the waves. The background is blurred, showing a hint of the light-colored wall or door from earlier scenes. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'But the secret to bringing out my best wave'. The lighting is soft and natural, accentuating the natural highlights and depth of the dark hair. The focus is entirely on the hair's improved condition and movement.
0:07woman holding product wavy hair smiling
A medium shot of the young Caucasian woman, approximately 20-30 years old, smiling confidently while holding up the peachy-pink 'Kitsch Air Dry Cream' tube in her right hand. Her long, dark hair is beautifully styled in defined, soft waves, falling over her shoulders. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, reading: 'was honestly stopping the heat'. The lighting is bright and even, highlighting her cheerful expression and the product. The scene maintains a positive and informative tone.
0:09woman holding product wavy hair text change
A medium shot of the young Caucasian woman, approximately 20-30 years old, smiling while holding up the peachy-pink 'Kitsch Air Dry Cream' tube in her right hand. Her long, dark hair is styled in defined, soft waves, falling over her shoulders. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, changing from the previous text to: 'Once I let my natural texture come through'. The lighting is bright and even, maintaining a consistent positive mood. Her gaze is focused directly at the viewer, engaging them in her narrative.
0:10woman hair towel on
A medium shot of the young Caucasian woman, approximately 20-30 years old, with her hair wrapped securely in a light pink and white patterned towel, forming a turban on her head. Her face is fully visible, with neat makeup, including defined brows and light pink lipstick. She looks directly at the camera with a neutral, slightly expectant expression. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'everything changed'. The lighting is bright and even, providing a clean and clear view of her. The scene prepares the viewer for a transformation.
0:11woman unwrapping hair wet
A medium shot of the young Caucasian woman, approximately 20-30 years old, in the process of unwrapping her hair from the light pink and white patterned towel. As the towel is removed, her long, dark hair is revealed to be wet, with visible natural waves starting to form. She looks directly at the camera with a slight pout and a focused expression. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'And this Air Dry Cream from Kitsch'. The lighting is bright and even, clearly showing the wet texture of her hair and the process of styling preparation.
0:12woman wet hair side profile
A medium shot shows the young Caucasian woman, approximately 20-30 years old, with her long, dark, wet hair hanging straight down her back and over her shoulders. She turns her head slightly to her left, offering a side profile of her head and hair, with her body facing mostly forward. Her expression is neutral as she lets her hair hang. She wears an olive-green long-sleeved top. The background is a white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'has been my'. The lighting is bright and even, showcasing the sleek, wet appearance of her hair before styling. The scene emphasizes the length and wetness of her hair.
0:13woman holding product wet hair pointing
A medium shot of the young Caucasian woman, approximately 20-30 years old, standing in front of a white door. Her long, dark hair is visibly wet and hangs straight down. She holds the peachy-pink 'Kitsch Air Dry Cream' tube in her right hand and points to it with her left index finger, looking at the product. Her expression is serious but focused, with a slight upward gaze. She wears an olive-green long-sleeved top. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'go-to ever since'. The lighting is bright and even, highlighting her features and the product. The scene focuses on the importance of the product in her hair care routine.
0:14product cream dispensing close up
An extreme close-up shot focuses on the nozzle of a peachy-pink 'Kitsch Air Dry Cream' tube. A small, pearl-sized dollop of white, creamy product is slowly dispensed from the opening, rising vertically. The texture of the cream appears smooth and thick. The background is a soft, blurred light grey, emphasizing the product itself. Text overlays appear sequentially in an orange-brown box at the top center of the screen: first, 'My before is frizzy, undefined', then transitioning to 'kind of doing its own thing'. The lighting is bright and direct, highlighting the product's detail and consistency. This shot visually introduces the product's texture and function.
0:16woman dispensing cream into hand
A medium shot of the young Caucasian woman, approximately 20-30 years old, dispensing a small amount of white cream from the peachy-pink 'Kitsch Air Dry Cream' tube into the palm of her left hand. Her long, dark, wet hair hangs straight down. She looks down at her hand, focused on the task. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'But then when I use'. The lighting is bright and even, providing a clear view of the product application process. The scene is practical and instructional.
0:17woman showing cream in hand
A medium shot of the young Caucasian woman, approximately 20-30 years old, holding out her left hand towards the camera, showcasing a small, pearl-sized dollop of white cream in her palm. Her long, dark, wet hair hangs straight down. She looks directly at the camera with a neutral, slightly informative expression. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'I take a small amount of the cream'. The lighting is bright and even, clearly displaying the amount of product. This scene is a direct instruction for product usage.
0:18woman applying cream to wet hair
A medium shot of the young Caucasian woman, approximately 20-30 years old, running her left hand through a section of her long, dark, wet hair, applying the cream evenly from her hand. Her hair hangs straight and appears damp. She looks to the side, focusing on the application. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'smooth it through'. The lighting is bright and even, allowing a clear view of the hair and the application technique. The scene demonstrates the first step of applying the product.
0:19woman scrunching wet hair
A medium shot of the young Caucasian woman, approximately 20-30 years old, actively scrunching her long, dark, wet hair with both hands, lifting sections towards her scalp to encourage wave formation. Her hair appears damp and is beginning to show more texture. She looks directly at the camera with a slight smile. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'scrunch it in'. The lighting is bright and even, clearly showing the scrunching motion and the developing waves. This scene demonstrates a key styling technique for wavy hair.
0:20woman scrunching hair lightweight text
A medium shot of the young Caucasian woman, approximately 20-30 years old, continuing to scrunch her long, dark, wet hair with both hands. Her hair is beginning to form soft, natural waves. She looks directly at the camera with a slight, confident smile. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'It's super lightweight,'. The lighting is bright and even, highlighting her hair's emerging texture and her relaxed demeanor. This scene emphasizes a beneficial quality of the product while showcasing the styling process.
0:22woman scrunching hair definition text
A medium shot of the young Caucasian woman, approximately 20-30 years old, continuing to scrunch her long, dark, wet hair with both hands. Her hair shows more defined, soft waves now. She looks directly at the camera with a slight smile. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'adds really soft definition'. The lighting is bright and even, clearly showing the developing waves and her positive reaction. The scene continues to highlight the product's effectiveness in defining natural hair texture.
0:24woman scrunching hair healthy look text
A medium shot of the young Caucasian woman, approximately 20-30 years old, scrunching her long, dark, wet hair with both hands. Her hair exhibits noticeable, soft waves. She looks directly at the camera with a slight smile and a tilt of her head. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'and gives it that healthy air-dried look'. The lighting is bright and even, clearly showing the natural and healthy appearance of her hair. This scene reinforces the benefit of an air-dried look without heat.
0:25woman scrunching hair no crunch text
A medium shot of the young Caucasian woman, approximately 20-30 years old, scrunching her long, dark, wet hair with both hands. The waves are now more prominent and soft. She looks directly at the camera with a warm, gentle smile. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'without any crunch'. The lighting is bright and even, showing the soft, natural movement of her hair. This scene highlights a desirable characteristic of the product—achieving defined waves without stiffness.
0:26woman scrunching hair smell text
A medium shot of the young Caucasian woman, approximately 20-30 years old, scrunching her long, dark, wet hair with both hands. Her hair now has soft, defined waves. She looks directly at the camera with a slight, knowing smile. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'It also smells good'. The lighting is bright and even, maintaining a consistent clear view. This scene adds an extra sensory appeal of the product.
0:27woman with wavy hair smiling
A medium shot of the young Caucasian woman, approximately 20-30 years old, with her long, dark hair now fully air-dried into beautiful, defined waves. She smiles warmly and confidently at the camera. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'And the after'. The lighting is bright and even, showcasing the final, successful result of her hair care routine. The scene captures a moment of satisfaction and readiness.
0:28woman holding product wavy hair incredible
A medium shot of the young Caucasian woman, approximately 20-30 years old, with her long, dark, wavy hair cascading beautifully. She smiles genuinely, holding up the peachy-pink 'Kitsch Air Dry Cream' tube in her right hand. She wears an olive-green long-sleeved top. The background is a bright white door. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'is incredible'. The lighting is bright and even, emphasizing her joyful expression and the product. This scene reinforces the remarkable transformation achieved with the product.
0:29woman wavy hair turning head
A medium shot of the young Caucasian woman, approximately 20-30 years old, with her long, dark, wavy hair. She turns her head slightly to her left, then back to the center, showcasing the movement and definition of her waves. She has a confident, slightly playful smile. She wears an olive-green long-sleeved top. The background is a bright white door with decorative gold-framed art visible to the right. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'These are waves that I didn't know I had'. The lighting is bright and even, highlighting her expressive face and healthy hair. The scene conveys a sense of pleasant surprise and discovery.
0:30woman wavy hair turning back
A medium shot of the young Caucasian woman, approximately 20-30 years old, with her long, dark, wavy hair. She begins facing slightly away from the camera, then turns her body and head back towards the camera, allowing her flowing, defined waves to be seen from various angles. She smiles warmly as she completes her turn. She wears an olive-green long-sleeved top. The background is a bright white door with decorative gold-framed art visible to the right. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'Defined, soft,'. The lighting is bright and even, showcasing the volume and texture of her wavy hair. The scene dynamically presents the improved state of her hair.
0:32woman wavy hair looking over shoulder
A medium shot of the young Caucasian woman, approximately 20-30 years old, with her long, dark, wavy hair. She stands with her body slightly turned away, looking over her right shoulder directly at the camera with a confident and engaging smile. Her wavy hair is prominently displayed over her shoulder and back. She wears an olive-green long-sleeved top. The background is a bright white door with decorative gold-framed art visible to the right. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'and actually holding all day'. The lighting is bright and even, highlighting her radiant look and the lasting quality of her waves. The scene focuses on the durability of the hairstyle.
0:33woman wavy hair looking around
A medium shot of the young Caucasian woman, approximately 20-30 years old, with her long, dark, wavy hair. She turns her head slightly to her left, then back to the center, looking around with a friendly, inviting expression. Her waves are soft and natural, framing her face. She wears an olive-green long-sleeved top. The background is a bright white door with decorative gold-framed art visible to the right. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'So if you've been wanting to love your natural texture more'. The lighting is bright and even, casting soft shadows that enhance her features. The scene is persuasive and encouraging, inviting viewers to embrace their natural hair.
0:35woman wavy hair looking away text
A medium shot of the young Caucasian woman, approximately 20-30 years old, with her long, dark, wavy hair. She looks slightly to her left with a gentle, thoughtful smile, her hair falling softly around her face and shoulders. She wears an olive-green long-sleeved top. The background is a bright white door with decorative gold-framed art visible to the right. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'This is your sign to start caring for your waves'. The lighting is bright and even, maintaining a warm and inviting atmosphere. This scene serves as a final, direct call to action, framing her as an example.
0:36woman wavy hair product magic
A medium shot of the young Caucasian woman, approximately 20-30 years old, with her long, dark, beautifully defined wavy hair. She smiles confidently while holding up the peachy-pink 'Kitsch Air Dry Cream' tube in her right hand and pointing to it with her left index finger. She wears an olive-green long-sleeved top. The background is a bright white door with decorative gold-framed art visible to the right. A white text overlay in an orange-brown box appears at the top center of the screen, stating: 'and let the Air Dry Cream do the magic'. The lighting is bright and even, highlighting her radiant expression and the product. This concluding scene serves as a strong endorsement and final call to action for the product.
