0:00cats on counter and stool
A medium shot captures two light-colored cats interacting in a bright, modern kitchen. One cat, with long, fluffy cream-colored fur and striking light blue eyes, is lounging elegantly on a white marble kitchen countertop, facing left. The other cat, with shorter, cream-colored fur and warm amber eyes, is perched attentively on a light gray upholstered stool with dark wooden legs and silver studded trim, its head at counter height. They are positioned nose-to-nose, appearing to sniff or greet each other in a moment of gentle interaction. Animated pink and orange heart icons float above their heads, suggesting affection. The background features pristine white kitchen cabinets and a glimpse of stainless steel appliances, reinforcing a clean, domestic setting. The lighting is bright and even, highlighting the luxurious texture of the cats' fur.
0:01cat thinking about food
A medium close-up shot focuses intently on the long-haired, creamy-white cat with brilliant blue eyes. The cat is positioned on a light gray upholstered stool, facing slightly left with a determined or slightly grumpy expression, its gaze fixed beyond the frame. Its abundant, fluffy fur frames its face prominently, emphasizing its distinct features. In the background, pristine white kitchen cabinets and a light-colored countertop are visible, maintaining the consistent bright and modern kitchen aesthetic. Animated yellow thought bubbles, containing clear line drawings of a fish skeleton and a chicken drumstick, appear above the cat's head, humorously indicating its culinary desires. The lighting remains bright and natural, beautifully highlighting the intricate textures and variations in its fur. The cat maintains a generally static and composed pose, its eyes fixed forward with an air of expectation.
0:04cat being fed
A medium shot, captured from a slightly high angle, showcases the long-haired, creamy-white cat with blue eyes sitting patiently and expectantly on a pristine white marble kitchen countertop. To its left, several cans of Weruva cat food, featuring distinct yellow and light blue labels, are neatly stacked in a small pyramid. A sleek, dark gray ceramic bowl is strategically positioned directly in front of the cat. A human hand, with fair skin and neatly manicured short pink fingernails, gracefully enters the frame from the right side. This hand holds a silver spoon and is actively in the process of scooping moist food from an open can, specifically a 'Paw Lickin' Chicken' variety, into the awaiting bowl. Subtle pink animated sparkle effects momentarily appear around the spoon and can, adding a touch of whimsy. The background continues to display white kitchen cabinets and offers a glimpse of a stainless steel oven, firmly establishing the bright, modern kitchen environment. The lighting is soft and even, accentuating the clean surfaces and the cat's fur.
0:06cat eating and text overlay
A medium close-up shot intensely focuses on the long-haired, creamy-white cat as it enthusiastically consumes its meal from a dark gray ceramic bowl, prominently placed on a pristine white marble kitchen countertop. The cat's head is largely immersed in the bowl, indicating deep engagement and enjoyment of the food. To the right of the bowl, a distinct yellow can of 'WERUVA Paw Lickin' Chicken' cat food is clearly visible, acting as a product placement. The background maintains the kitchen setting, with stainless steel kitchen appliances and crisp white cabinets. Animated pink heart-shaped sparkles dance playfully around the cat's head as it eats, enhancing the joyful atmosphere. Towards the latter part of the scene, large, bold, yellow text overlays emerge on the screen: 'REAL INGREDIENTS YOU CAN SEE', with 'REAL' stacked above 'INGREDIENTS' and 'YOU CAN SEE' positioned below, accompanied by small, stylized paw print graphics. The overall color palette is bright and clean, emphasizing white, gray, yellow, and the soft cream tones of the cat's fur, creating an inviting and wholesome visual.
0:09weruva can montage 1
The scene smoothly transitions to a dynamic split background, horizontally divided into two vibrant, solid colors: the top half is a cheerful, bright yellow, and the bottom half is a warm, inviting orange. In the central area of the frame, a curated collection of Weruva cat food cans, each featuring distinct and colorful labels, is aesthetically arranged. The cans are predominantly stacked in pairs, showcasing a diverse range of flavors such as 'Green Eggs & Chicken', 'Mack & Jack', 'Meow Luau', 'Grandma's Chicken Soup', 'Polynesian BBQ', 'Amazon Livin'', and 'Funky Chunky'. The labels are brightly colored with clear product names and prominent Weruva branding, creating an appealing and organized display of product variety. Subtle, shimmering white star-shaped sparkle animations intermittently appear around the cans, adding a touch of magic and drawing attention to the products. The arrangement is well-balanced and designed to highlight the extensive selection.
0:11weruva can montage 2
This scene continues with the visually engaging split yellow and orange background established previously, maintaining its vibrant and cheerful aesthetic. Additional Weruva cat food cans gracefully animate into the frame, expanding and enriching the product collection from the preceding scene. The newly introduced cans further fill out the display, showcasing an even broader variety of flavors and attractive packaging designs. This expanded selection includes offerings like 'Mideast Feast', 'Marbella Paella', and 'Paw Lickin' Chicken', contributing to a comprehensive product showcase. The cans remain artfully stacked and arranged across the central portion of the frame, emphasizing the extensive range of choices available. Prominent white text, 'Find your cat's favorite food today.', appears neatly at the top center of the screen, serving as a clear call to action. Smaller, animated paw prints subtly fade in and out around the text, adding a playful and brand-consistent touch. The overall presentation is meticulously designed to be vibrant, appealing, and effectively highlights the wide array of Weruva cat food products.
0:13weruva logo reveal
The scene opens to a pristine, clean, and pure white background, providing a minimalist and sharp canvas. Gradually, the distinctive Weruva brand logo elegantly appears and solidifies itself in the precise center of the frame. The logo is composed of a striking stylized silhouette featuring three animals: a robust purple dog positioned centrally, flanked by two lean cats—one in vibrant pink and the other in cool blue—all standing in front of a warm, golden-orange semi-circular sun. Below these animal silhouettes, the word 'WERUVA' is prominently displayed in a bold, dark purple sans-serif font, asserting the brand's identity. Directly underneath, the tagline 'A FAMILY OWNED COMPANY' is written in a smaller, lighter purple font, adding context and brand values. The colors within the logo are rich, distinct, and highly legible against the stark white background, collectively conveying a professional, trustworthy, and friendly brand image, marking the conclusion of the advertisement.
