0:00product close up held Close-up of a pair of pristine white, knitted sneakers being held by a person's hands against a soft, light beige or off-white background, possibly a textured carpet or a smooth table surface. The camera is positioned directly above and slightly to the front of the shoes, offering a clear view of their intricate woven texture and clean white laces. The lighting is very bright and diffused, creating soft shadows that emphasize the shoe's contours and materials, suggesting a clean studio or indoor environment. The person's manicured hands, featuring light pink polished nails, are gently cradling one of the sneakers, with the thumb and forefinger lightly pressing on the side of the upper, subtly demonstrating the material's flexibility. The shoe is oriented with its toe pointing towards the upper right of the frame, revealing the sleek design of the sole. Text overlays "EVERYONE KEEPS" (0:00-0:01), "ASKING ME ABOUT" (0:01-0:02), "THESE SHOES" (0:02-0:03) appear centrally on the screen in a bold, black font with a white outline. The camera remains perfectly static, focusing intently on the product interaction.
0:03foot stepping overhead An overhead shot captures a single foot, adorned in a clean white sneaker, stepping onto a sun-dappled concrete path. The concrete is a light grey, scattered with small, dark twigs and tiny green debris from nearby foliage, indicating an outdoor, natural setting. Strong, natural sunlight creates sharp shadows of the foot and the surrounding environment, enhancing the texture of the ground. The camera is positioned high above, looking straight down, and moves forward in conjunction with the foot's stepping motion. The white sneaker stands out against the darker, textured ground. Text overlays "HERE'S WHY" (0:03-0:04), "I'VE BEEN WEARING THEM" (0:04-0:05), and "NON-STOP" (0:05-0:05) appear sequentially in bold black text with a white outline, centrally placed over the moving foot.
0:05legs walking low angle A dynamic low-angle shot focuses on the lower legs and feet of a person walking purposefully on a smooth concrete sidewalk. The person is wearing relaxed-fit blue jeans that gently gather at the ankles, and pristine white Allbirds sneakers. The camera is positioned very low to the ground, almost at ankle height, and tracks smoothly alongside the person's feet as they move forward. To the left, a strip of vibrant green grass and the lower trunks of trees or shrubs are visible, creating a natural outdoor park setting. The lighting is bright and sunny, casting distinct shadows of the person's legs and the shoes onto the concrete path, highlighting the movement. Text overlay "THEY FEEL" (0:05-0:06) appears in bold black text with a white outline, positioned centrally.
0:06sitting on bench park A medium shot captures a person, likely an adult female, sitting comfortably on a dark green slatted metal park bench. The bench is situated on a well-maintained lawn, with lush green grass stretching into the background. Behind the bench, various trees with green leaves create a serene park ambiance under a clear, bright sky. The person is dressed in a long-sleeved white top, relaxed blue jeans, and white sneakers. Their right hand holds a white disposable coffee cup, while their left hand rests near a small, dark-colored notebook or small book lying on the bench. The natural sunlight from above casts soft shadows, illuminating the scene warmly. The camera is static, providing a steady view of the person enjoying a moment of rest. Text overlays "LIGHTWEIGHT" (0:07-0:08) and "AND SOFT" (0:08-0:09) are centrally placed, in bold black text with a white outline.
0:09legs walking medium shot A slightly wider medium shot frames a person from the knees down to their white sneakers as they walk along a sunny concrete pathway. The person is wearing relaxed-fit blue jeans, which cascade down to meet the clean white Allbirds sneakers. The background features a well-lit park environment with green lawns and the bases of trees, suggesting a pleasant outdoor stroll. The natural sunlight illuminates the path and shoes, creating visible shadows that dance with the person's movement. The camera follows the subject with a smooth forward dolly, maintaining focus on their walking stride and the shoes. Text overlays "BUT ALSO" (0:09-0:10) and "SUPPORTIVE" (0:10-0:11) are displayed centrally in bold black text with a white outline.
0:11shoe insole close up An extreme close-up shot focuses intensely on the interior of a white Allbirds sneaker, specifically the dark grey, plush-textured insole. A person's fingers, adorned with light pink nail polish, are seen gently pressing down into the insole, demonstrating its soft, cushioned quality. The camera is positioned directly above, providing a clear, detailed view of the insole's material and the white "allbirds" logo printed clearly in the center of the dark grey surface. The surrounding shoe material is a clean white, and the lighting is bright and even, accentuating the textures and the brand's identifier. The camera is static, allowing for a detailed inspection of the product feature. Text overlays "THE NEW" (0:11-0:12), "FEATHERBED INSOLE?" (0:12-0:13), "IT'S LIKE WALKING" (0:13-0:14), "ON MEMORY FOAM" (0:14-0:15), "PILLOWS" (0:15-0:15) appear sequentially in bold black text with a white outline.
0:15washing machine shoes The scene begins with a close-up of a modern, white front-loading washing machine door swinging open. The camera then cuts to a wider medium shot, revealing a person's arm, dressed in a dark short-sleeved top, reaching into the washing machine drum to place a single white Allbirds sneaker inside. The interior of the drum is dark and metallic, contrasting with the bright white exterior of the machine. The background is a plain, light-colored wall, indicating a domestic laundry setting. The lighting is ambient and functional. After the shoe is placed, the person's arm retracts, and the washing machine door is shown closing. The camera is initially static for the arm insertion, then performs a slight dolly-in as the door closes. Text overlays "AND THEY'RE" (0:16-0:17) and "MACHINE WASHABLE" (0:17-0:18) appear in bold black text with a white outline.
A static medium shot frames a black, three-tiered metal and fabric shelving unit against a plain white wall. On the very top shelf, a pair of immaculate white Allbirds sneakers are neatly displayed. Below them, on the second shelf, two white, fluffy towels, each adorned with subtle black stripe detailing, are folded and stacked. The setting suggests a clean, organized home environment, possibly a laundry room or a minimalist closet space. The lighting is bright and evenly distributed, highlighting the pristine condition of the items. A hand briefly enters the frame from the upper left to gently adjust one of the sneakers on the top shelf, emphasizing their presentation. Text overlays "WHICH HONESTLY" (0:18-0:19), "SHOULD BE" (0:19-0:20), "STANDARD AT" (0:20-0:20), and "THIS POINT" (0:20-0:21) are centrally placed, in bold black text with a white outline.
0:21person dressing walking out A medium shot captures an adult female from the waist down, standing against a stark white wall. She is dressed in a sleek, form-fitting black one-piece jumpsuit that accentuates her figure. The scene begins with her bending slightly to put on a white Allbirds sneaker. After the shoe is on, she stands upright, picks up a light beige canvas tote bag that was resting beside her, and then gracefully turns to walk towards a light grey door with a polished silver doorknob. The camera performs a subtle dolly movement, tracking her as she moves towards the door and reaches for the handle. The bottom of the screen continuously displays the "allbirds" logo in white text, centered against a black strip, serving as a clear brand identifier throughout this sequence. The lighting is bright and even, typical of an indoor, well-lit space.
