0:00POV woman walking target parking A close-up, slightly high-angle shot following a young woman as she walks in a paved parking lot towards a large red building. The woman's upper body and head fill much of the lower frame, and she glances back at the camera with a friendly smile, engaging the viewer. In the background, other cars, specifically a silver sedan and a dark black pickup truck, are parked, partially visible. The sky is overcast and grey, contributing to a soft, natural, and diffuse lighting quality. The overall color palette is muted with dominant greys from the asphalt and concrete, black from the truck, silver from the sedan, and the bright white and distinct red of the Target building visible in the distance. There's a sense of movement as she walks, creating a dynamic visual.
0:01child running target exterior A wide shot captured from a slightly low angle, showcasing a small child running away from the camera across a grey asphalt parking lot towards a prominent red and white Target store entrance. The child, viewed entirely from behind, is centered in the frame, drawing immediate attention to their movement. The large, iconic Target logo, a red bullseye with 'target' written in bold white letters, is clearly visible on the building's facade, dominating the upper background. The sky overhead is uniformly overcast and grey, providing natural, diffused lighting without harsh shadows. The asphalt ground features white painted parking lines and some minor cracks, adding texture to the foreground. The primary colors in this scene are the deep red of the Target logo, the stark white of the building and child's clothing, and the various shades of grey from the sky and pavement.
0:02child entering target door A medium shot framing the small child from behind, as they run directly towards the automatic sliding glass doors of the Target store. The 'IN' sign, highlighted by a bright green background, is clearly visible above the right door, indicating the entrance. Through the transparent glass doors, the brightly lit interior of the store is discernible, showing blurred figures of other shoppers and a glimpse of the retail environment. The floor immediately outside the doors is a grey concrete slab, which transitions smoothly into a dark, ribbed mat just inside the entrance. The lighting is bright, a blend of the overcast natural light from outside and the vibrant, uniform artificial overhead lighting within the store. The dominant colors are the muted greys of the exterior and floor, contrasted with the flashes of white and red from the store's branding and interior elements.
0:03hand grabbing target basket A tight close-up shot, angled slightly from above, focuses on a fair-skinned hand reaching down to pick up a red Target shopping basket. The basket, a distinctive bright red, perforated plastic design with a sturdy grey handle, is partially visible from a stack of identical baskets. The background is intentionally blurred, subtly revealing a grey tiled floor and the lower section of a metal basket stand, suggesting a typical store entrance area. The lighting is bright and even, likely originating from overhead fluorescent lights within the retail space, casting minimal shadows and highlighting the basket's vibrant color. The clear visual emphasis is on the action of selecting the basket.
0:04child reaching for supplements A medium shot, taken from behind the child, looks upwards towards a long, brightly lit store aisle filled with rows of supplement bottles. The child is positioned centrally, standing on tiptoes and stretching both arms upwards with effort, attempting to reach a bottle on a higher shelf. The shelves themselves are made of white metal, meticulously stocked with various brands of supplements, with 'Olly' and 'First Day' products being prominently displayed through their colorful packaging. The lighting throughout the aisle is uniformly bright and even, emanating from overhead fluorescent lights, creating a clean and well-illuminated retail environment. The floor is composed of light grey tiles, reflecting some of the overhead light. The overall color palette is a vibrant mix of colorful product labels against the neutral backdrop of the white shelves and grey floor.
0:06close up first day multi A tight close-up shot focuses intently on two 'First Day' brand supplement bottles displayed on a store shelf. The bottle on the left is clearly labeled 'WOMEN THE MULTI' with distinctive green and red graphical accents and a vibrant image of raspberries. The bottle on the right is similarly designed but marked 'TEENS THE MULTI', featuring green and blue accents. Both bottles prominently display a 'NO JUNK' seal, indicating a clean ingredients philosophy. Directly beneath them, legible price tags show 'NATURE MADE NM MULTI HIM 150CT 18.19' and 'NATURE MADE 120CT MULTI HER TAB 12.49', providing pricing context. The background is subtly blurred, hinting at an array of other colorful supplement bottles on the adjacent shelves. The lighting is bright and direct, effectively illuminating the product labels and colors without creating harsh shadows.
0:07hand picking up multi supplement A tight close-up shot captures a fair-skinned hand reaching into the frame and carefully picking up the 'First Day WOMEN THE MULTI' supplement bottle from its position on the store shelf. The hand’s fingers briefly obscure a portion of the bottle's label as it grasps the container. The background is gently blurred, suggesting the presence of other supplement products arranged on the white metal shelving. The lighting is bright and uniformly distributed, likely from overhead retail lights, ensuring that the product and the action of picking it up are well-illuminated and clear. The focus is entirely on the interaction between the hand and the product.
0:08woman holding product blurred A medium close-up shot, intentionally blurred to create a soft, ethereal effect, features the young woman from the initial scene standing within a brightly lit store aisle. She is holding the 'First Day WOMEN THE MULTI' supplement bottle in her left hand, positioned centrally in the frame. Although her facial features are indistinct due to the blur, her body language suggests she is smiling and looking towards the camera, conveying a positive emotion. The background consists of blurred store shelves, filled with various products, and diffused overhead lighting, typical of a retail environment. The lighting is bright and artificial, contributing to the overall soft glow of the scene.
0:09close up product front label A tight close-up shot of the 'First Day WOMEN THE MULTI' supplement bottle, held firmly by a hand. The front label is sharply in focus and completely legible, prominently displaying the brand name 'first day' at the top, followed by the product name 'WOMEN THE MULTI'. A distinctive 'NO JUNK' seal is clearly visible, surrounded by various icons indicating features like 'NO FAKE SUGARS', 'VEGAN', and 'NON-GMO'. Key benefits and ingredients are listed, such as 'ENERGIZE MIND, BODY & MOOD WITH BIOTIN, FOLATE, D, C, A, E, B, MAGNESIUM, ZINC', and the 'Natural Field Raspberry' flavor. The background is blurred, showing a light grey floor surface, ensuring the product label is the sole focal point. The lighting is bright and evenly distributed, eliminating any distracting shadows and enhancing readability.
0:10close up product nutrition facts A tight close-up shot of the 'First Day WOMEN THE MULTI' supplement bottle, which has been rotated to bring its detailed 'Supplement Facts' panel into sharp focus on the back label. The comprehensive nutritional information is clearly legible, including serving size, calorie count (15 per 2 gummies), total carbohydrates, dietary fiber, sugars, and a precise breakdown of various vitamins (A, C, D, E, B1, B6, B12), folate, magnesium, and zinc, along with their respective daily values. A legal disclaimer about FDA evaluation is present at the very bottom of the panel. The background is softly blurred, revealing other supplement bottles on a store shelf, maintaining context while keeping the focus on the product's information. The lighting is bright and consistent, ensuring all text is easily readable.
0:13woman walking with basket aisle A medium shot depicts the woman from the opening scene, walking purposefully down a wide, brightly lit aisle within a Target store. She is holding a distinctive red Target shopping basket in her left hand, inside which one 'First Day' supplement bottle is clearly visible. Her body is angled slightly away from the camera, conveying forward motion. On both sides of the aisle, blurred store shelves are visible, densely stocked with a variety of products, indicating a busy retail environment. The floor is covered with light grey tiles, reflecting the ample overhead lighting. The illumination is consistently bright and even, characteristic of a well-lit supermarket, creating a clean and functional atmosphere.
0:14overhead basket with product A high-angle, almost overhead shot, looking directly down into the red Target shopping basket as the woman continues to walk. Now, two 'First Day' supplement bottles are clearly visible nestled inside the basket, alongside a pink-wrapped item, possibly another product or personal belonging. The woman's arm, clad in the striped black and white sweater, and her leg, dressed in dark pants and a grey shoe, are visible along the lower and right edges of the frame, providing context of the person carrying the basket. The floor is bright white tile, featuring distinct reflections from the overhead fluorescent lights, creating a highly illuminated and clean environment. The lighting is very bright and evenly distributed, emphasizing the contents of the basket.
0:15holding two products child background A medium close-up shot centers on a fair-skinned hand holding two 'First Day' supplement bottles. The bottle on the left is identified as 'TEENS THE MULTI', while the one on the right is 'WOMEN THE MULTI'. Both bottles are prominently displayed, showcasing their distinct labels and colors. In the background, softly blurred and out of focus, the small child from earlier scenes is visible, pushing a miniature red shopping cart down the brightly lit aisle, walking away from the camera. The aisle itself is characterized by its white tiled flooring and indistinct shelves filled with various products. The lighting is bright and even, likely from overhead store fixtures, providing clear visibility of the foreground products while maintaining a sense of depth in the background.
0:17scanning product self checkout An overhead close-up shot provides a clear view into the red Target shopping basket. A fair-skinned hand is actively engaged in scanning one of the 'First Day' supplement bottles, which rests inside the basket, using a black barcode scanner. A second identical bottle is visible next to the one being scanned. The background consists of a clean white countertop, typical of a self-checkout station, with a clear bottle of hand sanitizer placed near the top-right corner. The lighting is intensely bright and direct, casting minimal shadows and ensuring every detail of the scanning process and the products is sharply visible. The scene efficiently conveys the action of purchasing at a self-checkout.
0:18walking with target bag A first-person perspective (POV) shot looks down at the feet of an individual walking across a grey asphalt parking lot. A white Target shopping bag, adorned with its distinctive red bullseye logo, is held in the left hand and swings gently with each step, creating a sense of movement. Distinct yellow painted lines are visible on the asphalt surface, providing a clear visual path. The sky is overcast, resulting in natural, soft, and diffuse lighting that illuminates the scene evenly without harsh contrasts. The primary colors are the grey of the asphalt, the bright white and red of the Target bag, and the vibrant yellow of the parking lines. The scene emphasizes the aftermath of a shopping trip.
0:19product outside target store A close-up shot prominently features a hand holding the 'First Day WOMEN THE MULTI' supplement bottle directly in front of the large, red Target store facade. The iconic Target bullseye logo is clearly visible, though slightly blurred, in the background, providing immediate brand recognition and context for the product's purchase location. A dark black pickup truck can be seen driving by in the mid-ground, reinforcing the outdoor setting of a parking lot. The sky remains overcast, providing consistent natural and soft lighting that illuminates both the product and the background without harsh shadows. The hand holds the product proudly in the foreground, indicating satisfaction with the purchase. The main colors are the red of Target, the blue and green of the product, and the neutral greys of the sky and asphalt.
0:22woman unboxing product at home A medium shot captures the young woman from the initial scene, now situated at a brightly lit countertop in what appears to be a domestic kitchen setting. She is reaching into a crumpled white Target shopping bag, which features its familiar red bullseye logo, using both hands to retrieve the newly purchased products. She is smiling broadly and looking towards the camera, conveying a sense of happiness and anticipation. The background is softly blurred, revealing dark kitchen cabinets, suggesting a cozy home environment. The lighting is warm and artificial, characteristic of indoor home lighting, creating an inviting and personal atmosphere around the unboxing process. The focus is on the joyful act of bringing purchases home.
0:24displaying two products at home A medium shot focuses on the woman as she holds up two 'First Day' supplement bottles in front of her chest, presenting them to the camera. She is smiling genuinely and looking directly into the lens, creating a personal and engaging connection with the viewer. The two bottles, clearly identified as 'TEENS THE MULTI' and 'WOMEN THE MULTI', are distinct and visible in her hands. The crumpled Target shopping bag remains on the countertop in the foreground, maintaining continuity from the previous scene. The background is a softly blurred domestic kitchen, consistent with the home setting. The lighting is warm and artificial, contributing to a cozy and inviting atmosphere, highlighting the products and the woman's positive expression.
0:25woman eating supplement gummy A medium close-up shot captures the woman holding the 'First Day WOMEN THE MULTI' bottle in her right hand, while prominently displaying a single, vibrant orange gummy in her left hand. She maintains a friendly smile and looks directly at the camera as she brings the gummy towards her mouth, demonstrating how the product is consumed. The crumpled Target shopping bag, a visual anchor, is still visible on the countertop in the foreground. The background is a softly blurred domestic kitchen setting, maintaining the personal and home-based feel. The lighting is warm and artificial, consistent with indoor home lighting, ensuring the focus remains on the woman and the product demonstration.
0:26text overlay probiotic A clean, static white screen dominates the frame. In the top-left corner, a blurred, light blue object, suggestive of the upper portion of a 'First Day' supplement bottle, is faintly visible, hinting at the product without distracting from the main message. The text '3-in-1 Probiotic' appears in a clear, modern grey font with subtle shadowing, positioned at the bottom center of the frame. The overall lighting is extremely bright and even, creating a minimalist and professional aesthetic that emphasizes the overlaid text. The simplicity of the composition ensures the text message is the primary focus.
0:28text overlay calming magnesium A pristine, static white screen fills the frame. A blurred, light blue object, subtly identifiable as the top of a 'First Day' bottle, is faintly discernible in the top-left corner, providing a branding cue without being intrusive. The phrase 'Calming Magnesium' is displayed in a clean, modern grey font with a soft shadow effect, positioned at the bottom center of the screen. The lighting is intensely bright and uniformly distributed across the white background, creating a sharp, clean, and highly legible visual. The deliberate simplicity directs all attention to the textual information.
0:29overhead orange gummies in bottle A high-angle, overhead shot provides a clear, direct view into an open blue cylindrical 'First Day' supplement bottle. The bottle is filled to the brim with numerous bright orange-colored gummies, which are round and display a soft, textured surface. The gummies appear slightly irregular, suggesting a natural or organic quality. The background is a clean white surface, free of distractions, which allows the vibrant orange of the gummies and the blue of the bottle to stand out. The text 'Calming Magnesium' from the previous scene remains visible at the bottom of the frame, providing context for the product. The lighting is bright and evenly distributed, highlighting the details and colors of the gummies within the bottle.
0:30overhead red gummies in bottle A high-angle, overhead shot presents an open dark blue 'First Day' supplement bottle, filled with numerous red-colored, textured gummies. These gummies exhibit a more irregular shape, some resembling small, plump fruit pieces, differentiating them from the previous orange gummies. A circular 'NO JUNK' sticker with a white border is overlaid on the lower right portion of the container, explicitly listing benefits such as 'NO FAKE SUGARS', 'NO ARTIFICIAL COLORS', 'NO FILLERS', and 'NO FADS'. The text '“No Junk”™ Multi' appears at the bottom of the frame, reinforcing the product's claim. The background is a clean white surface, allowing the product and its details to pop. The lighting is bright and evenly distributed, ensuring clarity and vibrant color representation.
0:31target logo splash A full-frame, static white background prominently features the iconic red Target bullseye logo, perfectly centered. The logo consists of a thick outer red ring, an inner white ring, and a solid red circle at its core. The colors are crisp and vibrant against the pure white backdrop, making the logo highly recognizable and impactful. The lighting is bright and uniform, ensuring the clarity and striking simplicity of the brand's emblem. This scene serves as a clear, impactful brand identifier, often used for transitions or end screens.
0:32product display call to action A static graphic display with a light blue background that gently fades to a pure white at the bottom. The top portion of the screen features the engaging text 'Real results you can taste & feel.' presented in a clean blue sans-serif font. Below this, three 'First Day' supplement bottles are arranged horizontally: 'WOMEN PRE+POST PROBIOTIC' in a bold red, 'KIDS THE MULTI' in a vibrant green, and 'TEENS NIGHTTIME RESET MAGNESIUM' in a calming blue. Artfully arranged fresh fruit, including bright peach slices, scattered red raspberries, and a juicy red grapefruit half, surrounds the bottles, adding a natural and appealing touch. At the bottom, a prominent red rectangular button with stark white text reads 'Now at Target.com', serving as a clear call to action. The lighting is bright and even, meticulously highlighting the products, fruits, and textual elements to create an attractive and informative final frame.
