0:00product intro text overlay A close-up, slightly high-angle shot of a person's hand, likely female, holding a light blue and white cylindrical product container labeled "first day KIDS SUPERFOODS MULTI + CHARGE". The container has green, yellow, and blue sections with text indicating "60 GUMMIES | DIETARY SUPPLEMENT". The background is a muted, speckled gray countertop or floor, out of focus. The lighting is soft and even, suggesting indoor ambient light. The hand is gently rotating the container. Dominant colors are the product's bright blues, yellows, and greens against the neutral background and skin tone. Large white text is overlaid on the video, occupying the center of the frame, explaining product benefits and offering a discount code: "Folic Acid Didn't Help. Methylfolate did. MTHFR mutations block folic acid from being used in the body—and up to 40% of kids have it. First Day Kids Multi uses bioavailable methylfolate—so the nutrients actually do something. Use code FirstDay25 for up to 47% off today."
An overhead shot looking down into a blue container, revealing a cluster of round, translucent red gummies. The container has a ridged edge. The background is a bright, clean white surface, possibly a table or countertop. The lighting is bright and even, highlighting the vibrant red of the gummies. White text, "3-in-1 Probiotic", appears at the bottom center of the screen. The hand holding the container from scene 1 is barely visible at the very top edge, partially obscured. The container moves slightly.
0:19gummy reveal orange An overhead shot looking down into a blue container, revealing a cluster of round, translucent orange gummies. The container has a ridged edge. The background is a bright, clean white surface. The lighting is bright and even. White text, "Calming Magnesium", appears at the bottom center of the screen. The hand holding the container is barely visible at the very top edge. The container moves slightly.
0:20gummy reveal blue An overhead shot looking down into a blue container, revealing a cluster of round, translucent blue/purple gummies. The container has a ridged edge. The background is a bright, clean white surface. The lighting is bright and even. White text, ""No Junk" Multi", appears at the bottom center of the screen. The hand holding the container is barely visible at the very top edge. The container moves slightly.
0:21transition blur zoom A quick, dynamic visual transition featuring a radial blur effect that zooms rapidly from the center outwards. The colors are predominantly deep red and dark grey, reminiscent of the red gummies, with streaks of white or light blur. The motion is intense and serves as a sharp visual break between the close-up product shots and the final display. No distinct objects are discernible; it's an abstract motion graphic element.
0:22product lineup CTA A bright, static shot showcasing three "first day" brand product containers lined up on a clean white surface with a light blue background. From left to right: "WOMEN PRE+POST", "KIDS THE MULTI", and "TEENS NIGHTTIME RESET MAGNESIUM". Each container is adorned with different colors and features fruit garnishes relevant to their contents (peaches, raspberries, grapefruit slices). The "WOMEN" container is red, "KIDS" is green, and "TEENS" is blue. All containers display "NO JUNK" labels. Above the products, centered, is large white text: "Real results you can taste & feel." Below the products, a prominent red oval button with white text reads: "Now at Target.com". The lighting is bright and studio-like, emphasizing product details. The overall color palette is pastel blue, white, and the vibrant colors of the product packaging and fruit.
