The scene opens with a medium shot of a male subject, positioned centrally, looking directly at the camera. He has neatly styled grey hair and is wearing a beige zippered jacket over a white t-shirt and light blue jeans. His arms are crossed at chest level, with his left hand lightly gripping his right wrist. The background is a bright, modern indoor setting with white walls, a clothes rack to the left partially obscured, and a fireplace with a dark picture frame above it on the right. The lighting is soft and even, suggesting an indoor studio or well-lit home environment. Subtitles at the bottom read "What's the most versatile shoe in fall and winter?". The overall color palette is muted and neutral, focusing on whites, greys, and light browns.
This is a close-up shot of the male subject's face, filling most of the frame. His grey hair is prominent, and his blue-green eyes are focused directly on the camera. He has a slight smile, indicating an upcoming answer or solution. He is still wearing the beige zippered jacket over a white t-shirt, with a thin gold chain visible around his neck. The background is blurred but shows hints of the modern indoor setting from the previous scene, predominantly light colors. The lighting remains bright and even, highlighting his features. Large white text, "BOOTS", appears centrally on the screen, emphasizing the answer, with smaller text below reading "For me, it's".
0:03product shot black boots A medium shot displays a single black leather combat boot, standing upright on a clean, light grey or white tile floor. The boot features a textured leather upper, visible stitching, and sturdy black laces with metal eyelets. The sole is thick and dark, with a slight reddish-brown detail visible along the welt. The background is a clean white wall, with a blurred dark rectangular picture frame hanging on the right side. The lighting is soft and natural, illuminating the boot's texture and details. The boot is stationary, showcasing its design. Subtitles read "I just got these", referring to the product.
0:05product shot brown chukka boots The scene shows a single brown leather chukka boot, standing upright on a light grey or white tile floor. The boot has a smooth, rich brown leather upper with a simple, two-eyelet lace-up design, tied with matching brown laces. The sole is a lighter tan-brown, providing a subtle contrast to the upper. The background is a clean white wall, with a blurred dark rectangular picture frame on the right side. Soft, even lighting highlights the leather's natural texture and color variations. The boot is stationary, presented for detailed viewing. Subtitles read "three from Johnston & Murphy.", indicating the brand and origin.
0:06close up transition A close-up shot focuses on the male subject's face, similar to a previous scene. His grey hair is well-groomed, and he looks directly into the camera, smiling broadly and appearing friendly and inviting. He is wearing the beige zippered jacket over a white t-shirt, with a gold chain visible. The background is softly blurred, showing ambient light and indistinct shapes of the room. The lighting is bright and flattering, emphasizing his warm expression. Subtitles at the bottom read "Let me show you", acting as a transition to the next segment of the video.
0:07holding black boots The male subject is shown in a medium shot, standing centrally and holding up a pair of black combat boots, one in each hand. The boots are identical to the one shown previously, featuring textured black leather and a sturdy design. He is wearing the same beige zippered jacket, white t-shirt, and light blue jeans. The background is the familiar modern, light-colored room with the clothes rack and fireplace visible. He looks directly at the camera, smiling and speaking, likely explaining the boots. The lighting is bright and consistent. Subtitles read "Start with these Latham Plain Toe Boots.", identifying the product.
0:10holding denim jeans A medium shot captures the male subject holding up a pair of light blue denim jeans, presenting them to the camera. He is now wearing a white t-shirt, suggesting he has changed his outer layer or is preparing to show a layering option. His grey hair is neatly styled, and he looks directly at the camera. The background remains the modern, bright room with the clothes rack and fireplace faintly visible. The lighting is even and soft. Subtitles at the bottom read "If I wear them with comfortable denim.", indicating the garment's role in an outfit. The denim is held flat to showcase its color and texture.
0:11holding flannel shirt The scene shows the male subject in a medium shot, holding up a grey and blue plaid flannel shirt on a hanger. He is still wearing a white t-shirt, now paired with the light blue jeans from the previous shot. His grey hair is styled, and he looks at the camera, speaking and gesturing with the shirt. The background is the familiar bright, modern room. The flannel shirt features a classic button-down design with a prominent plaid pattern. The lighting is consistent and bright. Subtitles read "A super cozy flannel shirt.", describing the garment.
0:12close up flannel tag An extreme close-up focuses on the brand tag of the grey and blue plaid flannel shirt. The tag is grey with white and maroon text. It prominently displays "JOHNSTON & MURPHY SINCE 1850" in a bold, stylized font, along with "PREMIUM EUROPEAN FABRIC" and "L MADE IN TURKEY." The texture of the flannel fabric is visible around the tag. The background is a soft blur of the surrounding environment, keeping the focus entirely on the tag. The lighting is bright and direct, ensuring all text is legible. The text "A super cozy flannel shirt." is repeated as a subtitle.
0:14holding black jacket The male subject is in a medium shot, now holding up a black casual jacket or shacket (shirt-jacket) on a hanger. He is still wearing the white t-shirt and light blue jeans, creating a contrast with the black outerwear. His grey hair is styled, and he looks at the camera, speaking and gesturing with the jacket. The background is the same bright, modern room. The black jacket has a collared design with buttoned chest pockets, appearing structured yet relaxed. The lighting remains bright and even. Subtitles read "And a casual but stylish piece of outerwear.", describing the item's style.
0:16full outfit casual A full-body shot showcases the male subject dressed in a complete casual outfit. He wears a black shacket over a grey and blue plaid flannel shirt, light wash blue jeans, and black combat boots. He also wears dark-rimmed glasses. He stands confidently, with his left hand casually in his pocket, looking forward. The setting is the bright, modern room with white walls, a clothes rack to the left, and a fireplace with artwork on the right. The lighting is soft and even, highlighting the textures of his clothing. Subtitles at the bottom read "piece of outerwear.", continuing the thought from the previous segment. The overall mood is stylish and approachable.
0:17close up casual torso A close-up shot focuses on the male subject's upper torso, showing his black shacket, grey and blue plaid flannel shirt, and a subtle gold necklace. He is looking and speaking directly to the camera, with a friendly and engaging expression. The background is softly blurred, showing ambient light and indistinct shapes. The lighting is bright and even, highlighting the fabric details and his accessories. Subtitles at the bottom read "The boots allow me to look good,", explaining the benefit of the footwear.
0:19close up black boot An eye-level close-up shot of a left foot wearing the black combat boot. The foot is slightly lifted, showing the side profile of the boot. The boot is made of textured black leather with visible stitching, black laces, and a thick, lugged black sole with a reddish-brown accent line. The bottom of light blue denim jeans is visible just above the boot, creating a casual contrast. The background is blurred, showing soft, ambient lighting. The lighting emphasizes the boot's texture and robust construction. Subtitles at the bottom read "but stay extremely comfortable", connecting the visual to the spoken benefit.
0:20full outfit casual explain The male subject is presented in a full-body shot, wearing the same black shacket, grey and blue plaid flannel shirt, light wash blue jeans, and black combat boots from the earlier casual outfit. He stands centrally, gesturing with his right hand, explaining something to the camera. He wears dark-rimmed glasses. The bright, modern room with the clothes rack and fireplace remains his backdrop. The lighting is consistent, providing a clear view of the entire outfit. Subtitles read "for a day of holiday shopping or running errands.", highlighting the practicality of the ensemble. His expression is engaged and conversational.
0:22holding brown chukka boots The male subject is in a medium shot, holding up a pair of brown chukka boots, one in each hand. He is now wearing the grey and blue plaid flannel shirt and light blue jeans, suggesting a transition to another outfit idea. His grey hair is styled, and he looks at the camera with an engaging smile, speaking about the boots. The background is the same bright, modern room. The brown chukka boots have a smooth leather finish and a lighter sole, offering a classic yet versatile look. The lighting is consistent and bright. Subtitles at the bottom read "Or maybe these Calder 175th Anniversary Chukka boots.", identifying the product and its special edition status.
0:23close up brown chukka boots sole A close-up shot focuses on one of the brown chukka boots, held at an angle to showcase its sole. The boot is made of smooth, rich brown leather with a lighter tan sole. The sole itself has a textured finish, and a distinct red rectangular patch with an embossed logo (likely "J&M") is visible towards the heel. The background is blurred, showing the grey and blue plaid flannel shirt the host is wearing, providing a sense of context. The lighting is bright and highlights the details of the leather and the unique sole design. Subtitles read "175th Anniversary Chukka boots.", providing context about the product.
0:26holding chino pants The male subject is in a medium shot, holding up a pair of off-white chino pants, presenting them to the camera. He is wearing the grey and blue plaid flannel shirt and light blue jeans, continuing the layering concept. His grey hair is styled, and he looks directly at the camera, speaking. The background is the familiar bright, modern room. The chino pants are a crisp, light color, suggesting a more refined casual look. The lighting is consistent and bright. Subtitles read "Put those on with a pair of chino pants.", advising on styling.
0:27holding denim shirt A medium shot shows the male subject holding up a blue denim shirt on a hanger, presenting it to the camera. He is still wearing the grey and blue plaid flannel shirt and light blue jeans. His grey hair is styled, and he looks directly at the camera, speaking and smiling. The background is the familiar bright, modern room. The denim shirt is a light to medium blue, featuring white buttons, suggesting a slightly dressier casual option. The lighting is consistent and bright. Subtitles read "A little bit of a dressier shirt.", describing its stylistic purpose.
0:29holding plaid sport coat The male subject is in a medium shot, holding up a blue and brown plaid sport coat on a hanger. He is now wearing the blue denim shirt, paired with the off-white chino pants, indicating a more formal transition. His grey hair is styled, and he looks at the camera, speaking with enthusiasm. The background is the familiar bright, modern room. The sport coat features a sophisticated plaid pattern in shades of blue and brown, with a notched lapel and a small lapel pin. The lighting is consistent and bright. Subtitles read "and a nicer jacket like this plaid sport coat.", suggesting an elevated style.
0:31close up sport coat tag An extreme close-up focuses on the brand tag inside the blue and brown plaid sport coat. The tag is black with gold text, prominently displaying "JOHNSTON & MURPHY. SINCE 1850." The intricate plaid pattern of the suit fabric is visible around the tag, showing shades of blue, brown, and grey. The background is softly blurred, keeping the focus sharp on the tag and fabric detail. The lighting is bright and direct, making the text clearly legible. Subtitles read "plaid sport coat.", reinforcing the product description.
0:32full outfit smart casual A full-body shot displays the male subject in a smart-casual ensemble. He wears a blue and brown plaid sport coat over a blue denim shirt, off-white chino pants, and brown chukka boots. He stands centrally, looking confidently at the camera with his left hand casually tucked into his pocket. The setting is the bright, modern room with the clothes rack and fireplace in the background. The lighting is soft and even, accentuating the details of his layered outfit. Subtitles read "have you looking very nice", emphasizing the aesthetic appeal of the look. His posture is relaxed yet polished.
0:34close up smart casual torso A close-up shot focuses on the male subject's upper torso, highlighting his blue and brown plaid sport coat, blue denim shirt, and a brown leather belt. A blue patterned pocket square is neatly tucked into his sport coat. He speaks directly to the camera with a confident and engaging expression. The background is softly blurred, revealing ambient light and indistinct shapes. The lighting is bright and even, showcasing the rich textures and colors of the outfit. Subtitles at the bottom read "for the office or a holiday party", suggesting suitable occasions for this attire.
0:35close up brown chukka boot An eye-level close-up shot captures the right foot of the male subject, wearing a brown chukka boot. The foot is slightly lifted, showcasing the side profile of the boot. The boot is made of smooth, medium-brown leather with matching laces and a tan-brown sole. The bottom of off-white chino pants is visible just above the boot, presenting a clean, smart-casual aesthetic. The background is blurred, showing soft, ambient lighting. The lighting emphasizes the boot's refined leather and construction. Subtitles at the bottom read "where you don't necessarily need to be that formal.", connecting the footwear to appropriate formality levels.
0:37full outfit smart casual explain The male subject is shown in a full-body shot, wearing the smart-casual ensemble: blue and brown plaid sport coat, blue denim shirt, off-white chino pants, and brown chukka boots. He stands centrally, gesturing with his hands as he speaks, conveying a sense of ease and versatility. The setting is the bright, modern room, with the clothes rack and fireplace in the background. The lighting remains soft and even. Subtitles read "where you don't necessarily need to be that formal.", reiterating the comfort and appropriateness of the outfit. His expression is confident and conversational.
0:38holding wingtip boots The male subject is in a medium shot, holding up a pair of striking two-tone wingtip boots, one in each hand. He is now wearing the blue denim shirt over the off-white chino pants. His grey hair is styled, and he looks at the camera, speaking with a wide, confident smile, presenting the 'statement' footwear. The background is the same bright, modern room. The boots are a rich burgundy and black, featuring classic wingtip detailing and a lug sole. The lighting is consistent and bright. Subtitles read "Finally, don't be afraid of a statement piece like these Dudley Lug Wingtip Boots.", introducing the final product.
0:41close up wingtip boots A close-up shot focuses on one of the two-tone wingtip boots, held at an angle to display its intricate details. The boot features a rich burgundy leather toe and heel, contrasted with black leather side panels. Classic brogue (wingtip) perforations and stitching are clearly visible across the leather. The laces are brown, and the sole is a dark, lugged design. The background is blurred, showing the blue denim shirt the host is wearing. The lighting is bright and highlights the textures and color contrast of the boot. Subtitles read "Lug Wingtip Boots.", identifying the style.
0:43holding cream sweater The male subject is in a medium shot, holding up a cream-colored sweater. He is now wearing the blue denim shirt with the off-white chino pants. His grey hair is styled, and he looks at the camera, speaking. The background is the familiar bright, modern room. The sweater is a chunky knit, suggesting warmth and comfort. The lighting is consistent and bright. Subtitles read "Throw on a cozy sweater.", suggesting a layering piece for the outfit.
0:44holding brown suit jacket A medium shot captures the male subject holding up a brown double-breasted suit jacket on a hanger. He is now wearing the cream-colored sweater and off-white chino pants, indicating a shift towards a more formal look. His grey hair is styled, and he looks at the camera, speaking and smiling. The background is the familiar bright, modern room. The suit jacket is a rich, solid brown with peak lapels and double-breasted button closure, exuding a classic, sophisticated style. The lighting is consistent and bright. Subtitles read "With a solid colored suit.", providing styling guidance.
0:46zipping suit pants A medium shot shows the male subject, now wearing the cream-colored sweater and brown suit pants, standing with his hands near his waist. He is in the process of zipping up his pants, looking directly at the camera and speaking. His grey hair is styled, and he has a focused, slightly serious expression. The background is the bright, modern room. The suit pants are a solid, rich brown, matching the jacket from the previous scene. The lighting is consistent and bright. Subtitles read "The solid's kind of important. So nothing competes with the boots.", explaining the reasoning behind the solid color choice, and highlighting the boots as the focal point.
0:48full outfit formal A full-body shot presents the male subject in a complete formal outfit. He is wearing a brown double-breasted suit over a cream-colored knit sweater, paired with the two-tone burgundy and black wingtip boots. He stands centrally, looking confidently at the camera with his hands held slightly open, gesturing. The setting is the bright, modern room with the clothes rack and fireplace in the background. The lighting is soft and even, highlighting the sophisticated silhouette of the suit. Subtitles read "with the boots. And boom, now you're the most stylish", indicating the final, polished look. His posture is authoritative and polished.
0:51close up formal torso A close-up shot focuses on the male subject's upper torso, showing his brown double-breasted suit jacket over a cream knit sweater. His hands are clasped lightly in front of him, and a gold watch is visible on his left wrist. He speaks directly to the camera with a confident, slightly smiling expression. The background is softly blurred, showing ambient light and indistinct shapes. The lighting is bright and even, highlighting the luxurious fabric of the suit and the details of his accessories. Subtitles at the bottom read "one at the office holiday party", describing the formal occasion for the outfit.
0:53close up wingtip boot An eye-level close-up shot of a left foot wearing the two-tone wingtip boot. The foot is slightly lifted, showing the side profile of the boot. The boot features rich burgundy and black leather with brogue detailing, brown laces, and a thick, lugged dark sole. A brown sock is visible between the boot and the dark brown suit pants, maintaining a cohesive, formal look. The background is blurred, showing soft, ambient lighting. The lighting emphasizes the boot's intricate design and polished finish. Subtitles at the bottom read "or your New Year's party.", suggesting festive occasions.
0:54full outfit formal conclusion The male subject is again shown in a full-body shot, wearing the complete brown double-breasted suit, cream knit sweater, and two-tone wingtip boots. He stands centrally, gesturing with his hands open and smiling, reinforcing the versatility and comfort of the outfit. The setting is the bright, modern room, with the clothes rack and fireplace in the background. The lighting is soft and even. Subtitles read "And you're still staying pretty comfortable because of the boots. It's nice.", summing up the key benefits. His overall demeanor is approachable and confident.
0:57outro call to action The video concludes with a close-up shot of the male subject's face, looking directly at the camera. He is wearing the brown suit jacket over the cream sweater, with a gold chain visible. His grey hair is impeccably styled, and he smiles warmly, speaking directly to the audience. The background is softly blurred, showing ambient light and indistinct shapes of the room. The lighting is bright and even. Subtitles appear, prompting viewers with "you can shop all the boots and the Johnson & Murphy clothing I was wearing in my story. I'm curious which one of these you would wear?", serving as a clear call to action and engagement. His expression is inviting and conversational.
