0:00introduction holding dress
The scene opens with a young adult woman, of South Asian descent, standing centrally against a plain light beige background. She is holding up a long-sleeved, knee-length, deep red cable knit dress, presenting it to the camera with a wide, joyful smile. Her long dark hair is neatly tied back in a bun. On the floor, a red patterned rug with white geometric designs is visible, and to her right, two decorative pillows: one solid red and another red with a vibrant green Christmas tree appliqué. The lighting is soft and even, casting minimal shadows. Overlaid on the left side of the screen is text in stylized red and white fonts: 'The HOLIDAY Shop' and 'BLOOMCHIC' below it in white.
0:01model wearing dress posing
The scene features the same young adult woman, now wearing the deep red cable knit dress. She stands confidently against the light beige background with the red patterned rug and decorative pillows. The dress has a round neckline and long sleeves, with a fitted bodice that flares out from the waist, ending below the knee. She smiles brightly at the camera, placing her hands on her hips and subtly swaying from side to side, showing off the garment's fit. The lighting remains soft and inviting. A white text overlay appears mid-screen, reading 'If you've not shopped this, you're missing out!' and her measurements 'Leticia Size: 12 (US) Height: 5'6" Bust: 41.3 inches' are displayed in the bottom left corner.
0:04close up fabric texture
This is a tight close-up shot focusing solely on the deep red cable knit fabric of the dress, specifically the upper chest and neckline area. The intricate, raised cable knit pattern is clearly visible, showcasing the texture and quality of the material. The lighting is soft and directional, highlighting the contours of the knit. The dominant color is a rich, warm deep red. A white text overlay at the bottom reads: 'Made from cozy cable knit fabric.'.
0:06model twirling dress
The scene returns to a full body shot of the woman in the deep red cable knit dress, standing on the red patterned rug against the light beige background. She is demonstrating the 'fit-and-flare' silhouette of the dress by twirling gracefully. As she spins, the skirt of the dress flares out beautifully, showcasing its movement and comfortable design. She maintains a wide smile, looking directly at the camera. The same white text overlay 'With a flattering fit-and-flare silhouette.' is shown in the middle of the screen, along with her measurements in the bottom left.
0:10model showing pockets
The scene shows the woman in the deep red dress, centered in the frame against the light beige background with the rug and pillows. She is demonstrating a practical feature of the dress: its pockets. She playfully pulls a black smartphone from one of the hidden side pockets, holding it up with a triumphant smile, indicating the presence and utility of the pockets. The lighting remains consistent and soft. A white text overlay 'Plus, it has pockets!' is centrally placed, along with her measurements in the bottom left.
0:12model accessorizing earrings
The framing tightens slightly to a medium shot, focusing on the woman's upper body as she accessorizes the deep red dress. She holds two small, golden, spherical hoop earrings near her ears, one in each hand, smiling broadly at the camera. She appears to be presenting them as a styling option, having not yet put them on. The background is a soft beige, with faint hints of the red pillows to the far right. The lighting highlights her face and the golden earrings. The white text overlay 'Perfect for all your weekend plans!' is displayed centrally, with her measurements in the bottom left.
0:14model back pose with accessories
The scene shifts to a full body shot, showcasing the woman in the deep red dress, now fully accessorized. She stands on the red patterned rug against the light beige background, turned away from the camera in a three-quarter back pose. She wears a sleek black belt with a gold buckle cinched at her waist, black ankle boots, and carries a black structured shoulder bag. Her long, dark hair is styled in a single thick braid that cascades down her back. She slowly turns her head to look back at the camera over her left shoulder, offering a warm smile. Her measurements are visible in the bottom left corner.
0:16model front pose with accessories
In this full body shot, the woman, still wearing the deep red dress accessorized with the black belt, black ankle boots, and black shoulder bag, is now fully facing the camera. Her long braided hair is still visible over her shoulder. She smiles broadly, radiating confidence and warmth. She subtly adjusts her hair with her right hand while holding the bag with her left, presenting the complete styled look. The background elements remain consistent: light beige wall, red patterned rug, and the decorative pillows. Her measurements are still displayed in the bottom left.
0:19call to action gesturing
The final scene presents a full body shot of the woman in the fully accessorized deep red dress, centrally framed. She smiles enthusiastically, extending both hands outwards in a welcoming gesture, as if inviting the viewer to shop. The light beige background, red patterned rug, and decorative pillows remain. Overlaid on the screen is the brand's holiday messaging: 'The HOLIDAY Shop' in red and white stylized fonts, 'BLOOMCHIC' in white, and a prominent red call-to-action button with white text 'SHOP SIZES 10-30' at the bottom.
