0:00split screen welding boots This scene employs a split-screen composition. The upper half features a medium close-up of a male speaker looking directly into the camera, gesturing subtly. He is positioned centrally against a slightly blurred background of wooden shelves filled with various work boots. The lighting is bright and even, highlighting his face and the 'BRUNT' logo on his shirt. The lower half of the screen shows a low-angle close-up of a pair of tan work boots, presumably on a metal grate, with bright welding sparks flying dramatically around them. The boots are dirty and appear rugged. The light from the welding sparks is bright and dynamic, creating strong highlights and shadows, emphasizing the durability of the product. The overall color palette contrasts the warm, industrial tones of the boots and sparks with the speaker's more neutral attire and the organized background of the retail space.
0:02split screen boot on rock This scene maintains the split-screen format. The upper frame continues to display the male founder in a medium close-up, speaking directly to the camera with consistent body language and expression. He is still positioned in front of the blurred boot shelves. The lower frame presents a static, medium close-up shot of a single brown work boot resting on a textured, rocky surface. The background behind the boot is blurred, featuring what appears to be a calm body of water reflecting distant, muted mountains under a natural, soft light. This setup contrasts the ruggedness of the boot with a serene, natural environment, suggesting versatility. The color palette emphasizes earthy browns and greens, creating a natural and durable aesthetic.
0:03split screen boot on wood The split-screen composition continues. The upper section features the male founder, from the previous scenes, maintaining a medium close-up as he speaks to the camera. His expression and attire are consistent. The background of boot-filled shelves remains blurred. The lower section provides a medium close-up of a person's foot, clad in a brown work boot, deliberately stepping onto a narrow wooden plank. The plank is positioned over other rough wooden surfaces, suggesting a construction or workshop environment. The boot appears sturdy and slightly dirty. The lighting is practical and somewhat diffused, typical of an indoor work setting, highlighting the interaction between the boot and the raw material. The color scheme is dominated by browns and natural wood tones, emphasizing authenticity.
0:03split screen boot in smoke This split-screen segment maintains the established format. The top half shows the male founder in a medium close-up, engaging the viewer with his gaze and consistent professional demeanor, backed by the blurred retail shelving. The bottom half features an artistic close-up of a single tan work boot, dramatically enveloped in swirling white smoke. The boot is well-lit from an unseen source, making its texture and stitching distinct against the dark, moody background of the smoke. The atmosphere is mysterious and emphasizes the boot's presence, perhaps hinting at tough work conditions or a new, impressive reveal. The color palette is stark, focusing on the tan of the boot and the white and grey of the smoke against a deep, dark background.
0:04split screen walking up stairs The split-screen continues with the male founder in the upper frame, delivering his message with consistent eye contact and a background of blurred boot display shelves. In the lower frame, a medium low-angle shot captures a person, identified by their legs and feet, ascending a rustic, unpainted wooden staircase. The individual is wearing rugged, dark brown work pants and brown work boots, which show signs of dirt and wear. The camera follows their movement closely, focusing on the boots as they step on each riser. The environment appears to be an unfinished or construction site, indicated by the raw wood. The lighting is ambient and practical, emphasizing the functionality of the workwear in a real-world setting. Earthy tones dominate the lower frame, reinforcing the practical and durable nature of the products.
0:06split screen walking on floor This split-screen shot continues with the male founder in the upper half, maintaining his consistent medium close-up, speaking against the blurred background of boot shelves. The lower half features a low-angle, medium shot focusing on the feet of a person walking across a dusty, light-colored concrete floor. The person is wearing dark brown work pants and brown work boots that appear well-worn and dirty, suggesting active use in a construction or industrial setting. The framing is from the waist down, with the camera slightly leading the subject's movement. The background consists of blurred wooden door frames and structural elements, confirming an indoor, unfinished building environment. The lighting is diffused and natural, emphasizing the rugged utility of the workwear. The color palette remains dominated by earthy tones, reinforcing the brand's association with hard work.
0:08split screen retailer info This split-screen scene focuses on informing the viewer. The upper half features the male founder in a medium close-up, speaking directly to the camera with an enthusiastic expression, using hand gestures to convey excitement. The background of blurred boot shelves is still visible. The lower half displays a clear, static graphic against a clean white background. At the top of this graphic is a prominent red 'BRUNT' logo. Below it, in bold red text, are the words 'NOW AVAILABLE AT'. Further down, two distinct black and white logos are presented: 'CENTERREACH' and 'WORK-N-PLAY', both featuring stylized text and simple graphic elements. This graphic clearly communicates retail availability. The overall color palette combines the speaker's attire with the bright, clean white and red of the graphic, creating a direct and informative visual.
0:11split screen examining boot This split-screen segment continues the narrative. The top half features the male founder in a medium close-up, speaking directly to the camera with an engaging expression. He is positioned against the blurred background of a retail boot display. The lower half of the screen shows a close-up of a male individual (different from the founder) holding a dark grey work boot. His hands are carefully examining the boot, turning it to inspect the material, laces, and construction details. The background in the lower frame is blurred, but hints at other footwear and apparel on shelves, suggesting a retail or warehouse environment. The lighting is practical and even, allowing for clear inspection of the product. The color palette shifts to darker greys and blues from the boot, contrasted with the warmer browns of the background, focusing on product quality.
0:14split screen trying on boot This split-screen shot continues the established pattern. The upper screen features the male founder in a medium close-up, maintaining direct eye contact with the camera while speaking. The blurred retail boot display serves as his backdrop. The lower screen captures a medium close-up of a male individual (different from the founder), sitting down and actively trying on a dark grey work boot. He is wearing a bright yellow t-shirt and dark pants, and is focused on the task of putting on the boot. The environment appears to be a practical changing area, possibly a fitting room within a store, with a glass panel or window visible in the background. The lighting is functional and well-distributed, allowing for a clear view of the action. The color palette focuses on the dark boot against the yellow shirt, providing a functional demonstration of the product's fit and comfort.
0:16split screen boot sole close up This split-screen scene focuses on product details. The top half features the male founder in a medium close-up, speaking with a slight smile and confident demeanor, maintaining eye contact. The blurred background of boot shelves remains constant. The lower half of the screen presents an extreme close-up of the sole of a work boot. The sole is light tan or off-white with deep, rugged geometric treads, including a visible orange insert and the embossed 'BRUNT' logo. The texture and depth of the tread are clearly visible, emphasizing grip and durability. The lighting is direct and clear, highlighting every detail of the sole's design. The color palette is dominated by the light tan and orange of the sole against a dark, featureless background, drawing full attention to the product's foundation.
0:18split screen boot laces close up This split-screen scene provides further product detail. The top half maintains the medium close-up of the male founder, who gestures with his hand as he speaks, his expression earnest and engaging, with the blurred boot shelves in the background. The lower half features an extreme close-up of the laces and eyelets of a brown work boot. The laces are thick, woven brown and orange, and threaded through dark metal eyelets. A small, subtle 'BRUNT' logo tag is visible near the top of the lacing system. The stitching on the leather around the eyelets is also visible, showcasing craftsmanship. The lighting is focused and highlights the fine details of the laces and leather texture. The color palette is rich in browns and oranges, emphasizing the boot's material quality and branded elements.
0:20split screen boot stitching close up This split-screen scene concludes the product detail shots. The upper half shows the male founder in a medium close-up, still speaking directly to the camera with a friendly demeanor, framed by the blurred boot shelves. The lower half features an extreme close-up of the meticulous white stitching on a piece of light brown leather, presumably part of a work boot. The thread is thick and evenly spaced, creating a strong visual line that emphasizes durability and craftsmanship. The leather texture is soft and worn. The lighting is precise, highlighting the texture of the leather and the quality of the stitching against a dark, out-of-focus background. The warm brown and bright white of the stitching dominate the color palette, reinforcing the idea of high-quality materials and construction.
0:21screen recording store locator This scene is a full-screen screen recording of a website interface. At the top, the 'BRUNT' logo is centrally placed. Below it, in bold black text, is the heading 'FIND RETAILERS NEAR YOU'. A search bar with a placeholder 'Type a City or State' and an orange search icon is prominent in the middle of the screen. The main visual element is an animated map of North America, initially showing the entire continent, then zooming and panning specifically to highlight the United States, with a particular focus on the central and western regions as if indicating potential store locations. The map features topographic details and clear country/state borders. The background is a clean white, typical of a web page. The overall impression is clear, functional, and guides the user to a specific call to action.
