0:00intro hair adjustment A medium close-up shot of a young adult male with dark, wavy hair styled upwards and slightly to the right. He is positioned slightly off-center to the left, looking directly into the camera with a confident, direct gaze. He wears a crisp white collared button-up shirt, with the top two buttons undone, revealing a small portion of his chest. His right hand is raised, with the index finger gently touching the area behind his right ear, as if making a subtle adjustment or thoughtful gesture. His skin is clear with minimal facial hair. The background is a softly lit, neutral light grey wall, with a faint, out-of-focus hint of a floral arrangement in a vase on the right side. The lighting is soft and even, casting minimal shadows. A text overlay at the bottom of the frame reads: 'How to get perfect, healthy hair in seconds'.
0:01product reveal close up An extreme close-up shot focused on a white, circular tin. The tin is held in the center of the frame by a male hand, fingers gently gripping its sides. The lid of the tin is prominently displayed, featuring the brand name 'HIGHLAND' in large, dark grey capital letters, with a deer head logo in a yellow and black outline below it. Smaller text on the lid indicates 'GLACIAL CLAY POMADE', 'SUSTAINABLY CRAFTED', 'LOW SHINE', 'MEDIUM HOLD', 'BOULDER, COLORADO', and '2.1oz | 61ml'. The background is heavily blurred, showing the male subject from the previous scene, his dark hair and white shirt providing contextual depth without distraction. The lighting is bright and even, highlighting the product details.
A medium close-up shot, primarily focusing on the male subject's right hand holding an open white tin of Highland Glacial Clay Pomade. The tin is held with the opening facing upwards, revealing the light grey, clay-like product inside. The male subject's right index finger is seen scooping a small, pea-sized amount of the pomade from the tin. His face, with dark hair styled somewhat to the side, is partially visible in the upper right background, out of focus, as he looks intently at the product. He is wearing a white collared shirt. The background is a softly lit, neutral light grey wall. The scene captures the tactile process of retrieving the product.
0:05product on finger An extreme close-up shot centered on the male subject's right index finger, which is pointed slightly upwards and towards the camera. On the tip of the finger, a small, light grey, textured mound of hair pomade is visible, roughly the size of a pea. The texture and consistency of the product are clearly detailed. In the blurred background, the male subject's face is discernible, with his green eyes looking intently at the product on his finger. His dark hair is visible around his face, and he wears a white collared shirt. The bright, even lighting illuminates the product, making it the focal point.
0:08rubbing product hands A medium close-up shot of the male subject, centered on his hands as they are pressed together palm-to-palm, actively rubbing to spread out the hair pomade. His fingers are interlocked and moving rhythmically. The focus is sharp on his hands, showcasing the action of emulsifying the product. His face is visible in the upper half of the frame, looking down at his hands with a concentrated and focused expression. His dark, styled hair is visible, and he wears a white collared shirt. The background is a soft-focus light grey wall. The scene is brightly and evenly lit.
0:09product application A medium close-up shot of the male subject with both hands actively applying the hair pomade to his dark, wet-looking hair. His fingers are spread wide, running through his hair from the front hairline back towards the crown, lifting and tousling it to ensure the product is worked into the roots. His hair appears messy, textured, and slightly damp, standing up in various directions due to the application. His face is visible, looking directly into the camera with a focused, almost intense expression, his green eyes prominent. He wears a white collared shirt. The background is a plain light grey wall. The scene captures the detailed, active process of styling the hair.
0:14post application styled A medium close-up shot of the male subject, now with his dark, wavy hair neatly styled and slicked back, exhibiting a healthy, subtle sheen. His hair is smooth and well-defined, framing his face. His hands are no longer in his hair; he presents a clean, finished look. He looks directly at the camera with a calm and confident expression, his green eyes steady. He is wearing a crisp white collared button-up shirt. The background is a light grey wall, with a soft-focus hint of the floral decoration visible on the right. This shot showcases the hair's appearance immediately after styling and before the air-drying is complete, suggesting a temporary pause.
A medium close-up shot focusing on the male subject's face and his unkempt, disheveled dark hair. Initially, his hands are on top of his head, actively tousling and messing up his hair, making it appear frizzy, voluminous, and sticking out in various directions, signifying a 'before' state of unruly hair. After a moment, he removes his hands and looks directly at the camera with a slightly exasperated or questioning expression. He is wearing a white collared button-up shirt. The background is a plain light grey wall, brightly and evenly lit. A text overlay at the bottom reads: 'Before:'.
A medium close-up shot of the male subject, showcasing his dark, wavy hair perfectly styled and slicked back. His hair appears smooth, controlled, and exhibits a natural, healthy sheen, contrasting sharply with the previous 'before' state. He looks directly at the camera with a confident and satisfied expression, his green eyes conveying approval. He subtly adjusts the collar of his crisp white button-up shirt with his right hand and then offers a slight, knowing tilt of his head, indicating pride in the result. The background is a light grey wall with the blurred floral arrangement visible on the right. A text overlay at the bottom reads: 'After:'.
0:22confident sunglasses A medium close-up shot of the male subject, with his dark, styled hair, positioned slightly leaning forward and looking directly at the camera. He wears a white collared shirt. His hands are seen bringing down a pair of stylish brown tortoise-shell sunglasses from his forehead to rest on his nose. He pauses, looking over the top of the sunglasses directly into the camera with a confident, slightly playful, and knowing gaze. The background remains a light grey wall. The lighting is even, highlighting his features and the sunglasses.
A static graphic displaying the brand name 'HIGHLAND' in dark grey, sans-serif capital letters. The text is centrally aligned both horizontally and vertically on a plain, light grey background. There are no other visual elements, logos, or additional text on the screen. The aesthetic is clean, minimalist, and serves as a clear brand identifier at the end of the video.
