0:00talking head woman intro A medium close-up shot of a young adult woman speaking directly to the camera, positioned slightly below her eye level. She is framed from the chest up, with her head centered, wearing a black t-shirt. Her expression is friendly and engaging, with a bright smile, and her brown hair is pulled back. The background consists of light-colored, possibly white, interior walls with large windows on either side, providing soft, natural light that evenly illuminates her face. A delicate gold chain hangs around her neck, reflecting some light. The setting has a clean, domestic feel. Blue text overlay at the bottom reads: "I'm passing the phone to someone who's usually the pickiest eater."
0:02talking head boy picky eater A medium close-up shot of a young boy speaking directly to the camera, framed from the chest up, with his head centered. He has light brown, shaggy hair and a wide, enthusiastic, gap-toothed smile, looking excited and playful. He wears a dark green zippered jacket with a blue collar detail. The background is a brightly lit, domestic interior with white walls and a light-brown wooden shelf unit visible to the right. Natural light illuminates him from the front, creating a cheerful atmosphere. Blue text overlay appears, first stating: "I'm passing the phone to someone who has been making delicious food," which then changes to: "this New Year that hits different."
0:09talking head woman rehook A medium close-up shot of the same young adult woman from the first scene, speaking directly to the camera. Her head is centered, and she is framed from the chest up. She maintains a consistent friendly, confident, and engaging expression. Her brown hair is still pulled back, and she wears the same black t-shirt and gold chain. The background remains consistent with Scene 1: light-colored walls and large windows, providing soft, natural, and even lighting. Blue text overlay at the bottom states: "I'm passing the phone to the thing that helps me make that delicious food."
0:11boy with blue apron box A medium shot of the young boy from Scene 2, initially holding a large 'Blue Apron' branded cardboard box in front of his face, obscuring it. He is standing on a polished wooden floor, with a colorful striped rug partially visible underneath. The background is a bright, white-walled room, featuring a red wooden chair and a white shelving unit on the right, adorned with a 'MOON' poster and a small dinosaur figurine. The lighting is natural and bright, illuminating the room evenly. The boy lowers the box to reveal his excited, smiling face, then moves the box around playfully while speaking. He is wearing the same dark green jacket and olive green cargo pants. The box itself is light brown, prominently featuring the 'Blue Apron' logo in large blue letters, along with graphic icons and text detailing benefits like 'No subscription needed,' 'Faster, easier meals,' and 'Same dedication to quality,' and the website 'blueapron.com'. Blue text overlay at the top changes from 'I'm Blue Apron.' to 'Nutritious meals with no subscription!'
0:16food baking in oven A tight close-up shot looking directly into an oven, showcasing a silver metal baking dish filled with a vibrant green and orange food mixture. The dish is centrally framed, filled with what appears to be broccoli florets, diced sweet potatoes, and melted cheese, possibly with some breadcrumbs on top, suggesting a gratin or casserole. The oven light is on, casting a warm, direct glow over the food and the metallic interior of the oven. The background of the oven itself is dark, creating focus on the meal. Blue text overlay at the bottom reads: "From meal kits to easy, no-prep Assemble and Bake,".
0:17holding meal kit bag A close-up shot focused on a person's hands holding a transparent plastic bag from 'Blue Apron'. The bag is clearly labeled 'Assemble and Bake' and contains pre-portioned, fresh ingredients, including visibly cut sweet potatoes and green vegetables. The person's forearms, wearing a dark-colored long-sleeved shirt or sweater, are visible as they grip the bag. In the softly blurred background, a kitchen setting is hinted at with a basket of lemons and limes on a counter, and a person in a blue apron with wooden cooking utensils tucked into a pocket. The lighting is bright and warm, characteristic of a well-lit kitchen environment. Blue text overlay at the bottom continues the sentence: "From meal kits to easy, no-prep Assemble and Bake,".
0:18preparing ingredients A close-up shot capturing a person's hands as they pour olive oil from a dark glass bottle over a metal baking sheet. The sheet is filled with a colorful array of fresh, pre-cut ingredients, including bright orange sweet potato cubes, vibrant green Brussels sprouts, and a piece of breaded protein, likely chicken or fish. The hands are visible, and the person appears to be wearing a dark apron, with wooden cooking utensils visible in a pocket on the left. In the softly blurred foreground, a basket of lemons and limes is present on a kitchen counter. The lighting is bright and even, highlighting the fresh textures and colors of the ingredients, suggesting a clean and organized cooking space. Blue text overlay at the bottom continues to read: "From meal kits to easy, no-prep Assemble and Bake,".
An overhead shot of two ceramic plates on a warm-toned wooden surface. The primary focus is on one plate, which holds a neatly arranged, perfectly cooked meal: several slices of a golden-brown, breaded chicken breast alongside a generous portion of bright green, roasted broccoli florets. The chicken appears juicy and the broccoli slightly charred, indicating a well-prepared dish. A hand is briefly seen sprinkling seasoning over the meal. A second, partially visible plate, also holds the same meal. The ceramic plates are a light, earthy color, providing a pleasant contrast to the food. Blue text overlay at the bottom states: "Blue Apron has the meals for you."
0:21animated brand outro An animated end card or outro presented against a light brown, subtly crumpled paper texture background. The central element is large, bold blue text that reads "Blue Apron." Around this, several dynamically appearing and moving cut-out images, each framed with a thick, vibrant outline (yellow, red, purple), showcase various aspects of the brand: a man in a blue apron pouring oil, a baking sheet with roasted vegetables and protein being held by a gloved hand, the young boy from earlier scenes smiling cheerfully, and a beautifully plated meal of chicken and vegetables, complete with a fork and knife. Below the main "Blue Apron" text, smaller blue text appears, stating: "Meals so good, they'll TALK about them." The word "TALK" is playfully highlighted in red with a wavy underline, adding a whimsical touch. The overall animation is lively and engaging, concluding the video with a clear brand message.
