0:00split screen welding This scene is a split-screen composition. The top half features a medium shot of a male spokesperson, centered and speaking directly to the camera. He is in what appears to be a retail store or warehouse, with shelves of work boots visible in the blurred background. The lighting is bright and even, highlighting his face. The bottom half shows a close-up of a person's legs and feet, clad in light brown work boots and yellow protective gaiters, standing on a metal grate. Sparks fly outwards from an unseen welding operation happening near the boots, creating bright flashes against a dark, industrial background. The sparks illuminate the texture of the boots and the metal grate. The overall color palette combines the earthy tones of the boots with the cool blue-grey of the industrial setting and the vibrant orange sparks. Text overlays appear at the bottom: 'Girouard,'.
0:00split screen boots nature This split-screen scene continues with the male spokesperson in the top half, maintaining his medium shot and direct address to the camera, with the store environment blurred behind him. The bottom half rapidly transitions between two distinct views of work boots. First, a light brown, western-style boot with a white sole is shown in a medium shot, set against a dramatically blurred background featuring blue water and dark mountains, implying outdoor ruggedness. Second, a darker brown, laced work boot with a high shaft and a white sole, also positioned in a medium shot, is displayed on a textured rocky surface against a similar blurred natural background. The shift between the two boots is quick, showcasing different product styles. The lighting in the bottom frame is soft and natural, emphasizing the texture of the leather. Text overlays on the top screen read 'of BRUNT' and on the bottom 'Workwear.'.
0:01split screen foot on wood This split-screen scene continues with the male spokesperson in the top half, delivering his message with a consistent medium shot and direct gaze. The bottom half focuses on a close-up shot of a person's foot in a brown work boot, stepping down onto a wooden plank. A pair of hands is visible on the left side of the frame, carefully placing another wooden plank. The setting appears to be a construction site or workshop, indicated by the raw lumber and dusty environment. The lighting is bright and practical, emphasizing the details of the boot's worn leather and the wood grain. The action conveys the boots being used in a real work scenario. Text overlays on the bottom read 'people'.
0:02split screen boot smoke In this split-screen scene, the male spokesperson continues in the top half, delivering his dialogue with consistent framing and expression. The bottom half features a medium shot of a single light brown work boot, standing isolated on a dark, textured surface. Wisps of white smoke rise dramatically around the boot, creating a mysterious and rugged atmosphere. The lighting is focused on the boot, making it stand out against the dark background, while the smoke is softly illuminated, giving it an ethereal quality. The color palette is dominated by the warm brown of the boot, contrasting with the dark background and the light, translucent smoke. Text overlays on the bottom read 'the country'.
0:03split screen climbing stairs In this split-screen scene, the male spokesperson occupies the top half, maintaining his consistent medium shot and engaging delivery. The bottom half features a low-angle shot of a person's legs and feet, clad in brown work boots and dark work pants, ascending a set of unfinished wooden stairs. The environment appears to be a construction site or a building under renovation, with exposed wooden framing and bright, natural light filtering in from above. The camera follows the feet as they move, emphasizing the boots' role in a dynamic work setting. The color palette is natural, dominated by the browns of the wood and clothing, with clear highlights. Text overlays on the bottom read 'asking us'.
0:05split screen walking floor This split-screen scene features the male spokesperson in the top half, maintaining his consistent medium shot and direct engagement. The bottom half presents a low-angle tracking shot of a person's legs and feet, clad in brown work boots and dark work pants, walking forward on a dusty, concrete or unfinished wood floor. The background is blurred but suggests an interior space under construction, with wooden studs visible. The camera moves along with the subject, keeping the boots central in the frame. The floor is covered in sawdust and debris, reinforcing the work environment. The lighting is bright and even, highlighting the boots' details and the texture of the floor. Text overlays on the bottom read 'try on'.
0:07split screen retail graphic This split-screen scene maintains the male spokesperson in the top half, speaking to the camera with consistent framing. The bottom half, however, transitions from live-action B-roll to a static graphic. The graphic features a prominent white background with a large, orange hexagonal 'BRUNT' logo at the top. Below it, the text 'NOW AVAILABLE AT' is displayed in a dark, sans-serif font, followed by the retail partner's logo: 'Blain's FARM & FLEET' in distinct blue and red lettering. The graphic is clean, bright, and serves as an explicit announcement of retail availability. The overall mood shifts from active demonstration to informative branding. Text overlays on the top read 'BRUNT is'.
0:08split screen product experience This extended split-screen segment continues with the male spokesperson in the top half, delivering his lines with a consistent medium shot and engaging expression. The bottom half cycles through a series of close-up and medium shots depicting a male customer interacting with Brunt workwear in what appears to be a retail setting. First, a man (different from the spokesperson, wearing a black t-shirt and grey baseball cap) reaches for boots on a wooden shelf, which is filled with rows of boots. The shelves are well-lit, showing many product options. Next, the same man is seen holding a dark grey work boot, examining its details with a focused expression. Finally, he is shown sitting on a low bench, actively trying on a boot, indicating comfort and fit. The background includes retail fixtures, clothing racks, and wooden shelving, emphasizing a real-world shopping experience. The lighting is warm and inviting, promoting a positive retail environment. Text overlays on the top transition from 'at a' to 'If you want' and 'our products' to 'you can'.
0:14split screen product details This split-screen scene features the male spokesperson in the top half, maintaining his consistent medium shot and direct address to the camera. The bottom half presents a rapid montage of extreme close-up shots highlighting specific details of Brunt work boots. First, an overhead shot focuses on the intricate, textured pattern of a boot's light-colored outsole, with a small orange insert near the heel. Next, a close-up shows the detailed construction of a brown boot's lacing system, including the dark laces, eyelets, and durable hardware. Finally, an even tighter close-up reveals the precise, contrasting stitching along the side of a brown leather boot, emphasizing craftsmanship. The lighting in these shots is precise and bright, enhancing the textures and materials. The color palette focuses on the earthy browns, black, and light soles, conveying quality and durability. Text overlays on the top transition from 'comfort.' to 'head over' to 'Click on'.
This scene is a full-screen, static screen recording of the Brunt Workwear website's store locator page. The white background prominently features the 'BRUNT' hexagonal logo at the very top, followed by the bold black text 'FIND RETAILERS NEAR YOU'. Below this, there is a clear search bar labeled 'Type a City or State' with an orange magnifying glass icon for searching. The majority of the screen is occupied by an interactive map of North America, clearly displaying land masses in shades of green and brown, with blue oceans and white cloud cover. The map is zoomed out, giving a wide overview. A text overlay briefly appears over the map, saying 'location' and then 'to you.'. The overall composition is clean and functional, designed to guide users to find a physical store. The lighting is digital and bright, typical of a web interface.
