0:00man exits fitting room
A medium shot captures a muscular man in his 40s with short, salt-and-pepper hair, stepping out from behind a light grey curtain, which forms the entrance to a fitting room. He is wearing a dark blue and black plaid long-sleeved shirt and dark grey pants. His expression is serious, and he looks directly forward, as if assessing himself in a mirror or looking at someone. The background is a clean, well-lit retail space with white walls. Soft, even, overhead lighting illuminates the scene, casting minimal shadows. The overall color palette is cool with a focus on blues, greys, and whites, conveying a modern and functional aesthetic. The camera remains static, framing his upper body and legs as he moves into the space.
0:01man adjusts sleeve
A medium shot frames the man from the chest up, slightly off-center to the left. He is still wearing the dark blue and black plaid shirt and dark grey pants. He is adjusting the sleeve of his shirt with his right hand, his left arm slightly bent. His head is tilted downwards, eyes focused on his arm, suggesting he's evaluating the fit or feel of the garment. The background remains a bright, clean retail environment with white walls, and a muted grey curtain is visible to the left, implying he's still near the fitting area. The lighting is soft and natural, highlighting the fabric texture. The scene has a calm, introspective mood. No discernible text or graphics are visible, though the spoken words 'Really nice. Cozy.' are transcribed.
0:02man in mirror
A medium shot shows the man in the blue plaid shirt and dark grey pants, facing his reflection in a large mirror. The camera is positioned behind his reflection's right shoulder, capturing both him and his mirror image from a slight angle. He gestures with his hands as he speaks, conveying enthusiasm. The background behind him is bright white, suggesting a clean, minimalist retail setting, while the background visible in the mirror reflection includes a muted grey curtain and a framed picture on the wall. The lighting is bright and even, creating a clear and crisp visual. The overall color palette is dominated by the blue and black of his shirt, contrasted with the bright whites and muted greys of the store. Subtitles indicate he is discussing 'the Carpenter' pants and 'Meta Pants'.
0:05man browsing clothes
A medium shot captures the man, seen from a side profile, standing in a brightly lit clothing store. He is wearing a plain black short-sleeved t-shirt and dark blue athletic-style pants, holding a dark grey or black piece of clothing in his hands. He gazes towards racks of clothing and shelves lining the white walls of the store. In the background, large windows reveal outdoor greenery, and a tall, leafy plant sits on a shelf. The store features white shelving units filled with neatly folded garments, primarily in muted tones of grey and black. The lighting is bright and airy, suggesting natural light combined with interior overhead spotlights. The dominant colors are muted greys, blacks, whites, and the natural green of the plants. Subtitles read 'with this.'
0:07man folding pants
A medium shot focuses on the man from the waist up, as he stands in front of a white table, folding a stack of dark grey pants. He is wearing a black t-shirt, showcasing his muscular arms. The table is laden with multiple stacks of neatly folded grey pants, suggesting a retail display or stock. The background is a clean, brightly lit retail space with white walls and soft, diffused overhead lighting, creating a polished and inviting atmosphere. The dominant colors are the black of his shirt, the various shades of grey in the pants, and the clean white of the table and walls. The scene is calm and focused on the tactile action of folding clothes. Text overlay says 'I love'.
0:08close up shirt details
A tight close-up shot focuses on the torso of the man, showcasing the intricate details of his dark blue and black plaid long-sleeved shirt. His hands are visible, one adjusting the fabric near his waist, while the other is partly out of frame. The shirt features two prominent chest pockets with button closures and a row of light-colored buttons down the front. A black t-shirt is visible beneath the plaid shirt, and a black necklace with a subtle pendant peeks out from the collar. The background is a blurred, bright white wall, keeping the focus entirely on the garment and the man's interaction with it. The lighting is soft and direct, emphasizing the texture and color variations of the plaid fabric. The predominant colors are deep blues, blacks, and touches of white. Subtitles read 'when I travel it's comfortable.'
0:09storefront exterior
A wide shot from the exterior captures the front of a modern clothing store. A large, multi-pane window dominates the frame, offering a view into the brightly lit interior. Inside, two mannequins, one male and one female, are dressed in light grey and olive green activewear respectively, standing in a display. Shelves filled with folded clothes and hanging garments are visible further inside. To the left of the window, a tree trunk wrapped with string lights extends upwards, adding a touch of festive warmth. The exterior wall of the building is dark grey, contrasting with the bright white interior. The overall lighting is a mix of natural daylight reflecting off the window and bright interior lighting, creating a clean and inviting storefront. Subtitles read 'This is like the gift that I give'.
0:11man folding gifts
A medium shot captures the man from a slightly high angle, in a bright retail environment. He is wearing a black t-shirt and stands behind a white display table, meticulously folding a stack of grey pants. Several stacks of similarly folded pants are neatly arranged on the table in front of him. The background features more white shelving units holding folded garments in neutral tones, indicating a well-organized store. The lighting is clean, bright, and uniform, typical of a modern retail space, highlighting the textures of the clothing. The primary colors are the black of his shirt, the various shades of grey in the pants, and the stark white of the shelves and table. Subtitles read 'family members. Cousins, brothers.'
0:13man holding sweater
A medium close-up shot focuses on the man's upper body from a side profile as he stands in a clothing store. He is wearing a black t-shirt and holding a neatly folded, off-white, perhaps cashmere or wool, sweater. His hands are carefully placed around the soft garment. In the background, light-colored wooden shelves are visible, displaying stacks of folded clothing, predominantly in beige and white tones. Below the shelves, a rack of hanging clothes can be seen, partially obscured. The lighting is soft, warm, and inviting, creating a sense of comfort and luxury. The color palette is soft and neutral, featuring creams, beiges, and the black of his shirt. Subtitles read 'Jessica. love this.'
0:15man touching jacket
A medium shot frames the man from a side profile as he touches a dark brown puffer jacket hanging on a rack in a clothing store. He is wearing a black t-shirt and dark pants. His right hand gently feels the texture of the jacket. In the background, wooden shelves are stocked with neatly folded clothes in darker hues like maroon and black, along with more hanging garments. The store appears well-organized and stylish. The lighting is soft and even, highlighting the textures of the clothing. The color palette is rich, with deep browns, maroons, and blacks, contrasted with the neutral wood tones of the shelves. Subtitles read 'Everything feels so soft.'
0:17clothing display details
A close-up shot focuses on a section of a clothing store display. In the upper part of the frame, light-colored wooden shelves hold stacks of neatly folded garments in neutral shades like grey, white, and beige, with a small framed picture serving as decor. The mid-frame is dominated by a hanging rack filled with various clothing items, including dark brown fuzzy vests, olive green long-sleeved tops, and a row of olive green leggings. A white fleece vest is also visible hanging on a higher rack. The lighting is bright and clean, emphasizing the colors and textures of the fabrics. The color palette is earthy and neutral, with olive greens, browns, and creams creating a cohesive aesthetic. Subtitles read 'what is this made out of?'
0:19hands unhooking pants
A close-up shot focuses on a person's hands unhooking a pair of dark blue leggings from a hanger. The hands, belonging to a man, are muscular with visible veins, and a gold ring is on the left ring finger. The leggings are made of a smooth, stretchy fabric, characteristic of activewear. In the background, blurred wooden shelves with folded white and light-colored garments are visible, along with a black clothing rack. The lighting is bright and even, highlighting the action and the texture of the fabric. The dominant colors are the dark blue of the leggings, the white of the background garments, and the skin tones of the hands. Subtitles read 'These are great She wears'.
0:21call to action screen
A clean, minimalist white screen displays black text in a sans-serif font. The first line reads 'shop now at vuori.com' centered horizontally. After a brief pause, this text fades out and the word 'vuori' appears, centered and in a slightly larger, elegant serif font. The background is pure white, and the text is black, creating a high-contrast and clear visual. This scene acts as a direct call to action and brand reinforcement. There are no other elements, graphics, or complex lighting; it's a stark, functional end screen.
