0:00intro talking head problem setup A medium close-up shot of a young adult Caucasian woman with long, wavy light brown hair, wearing a beige striped t-shirt. She is looking directly at the camera, speaking with an engaging and slightly concerned expression. Her mouth is open as if mid-sentence. The background is a clean, modern kitchen with white cabinets, light wood open shelving, and various kitchen items like bowls and a toaster. Soft, even lighting illuminates the scene, highlighting her features. A blue text overlay reads 'HOLIDAY SALE: UP TO 52% OFF' followed by 'listen to this' and then 'i've been giving my kids First Day'. The overall color palette is warm and inviting, with neutrals and light wood tones.
0:09product reveal talking head A medium close-up shot shows the same young adult Caucasian woman from the previous scene, now holding up a product container in her right hand towards the camera. She maintains eye contact with a warm smile. The product is a colorful cylindrical container, primarily blue and green, with the brand name 'first day' visible. The kitchen background remains the same, with soft, bright lighting. A white text overlay at the bottom of the screen continues from the previous scene, reading 'i've been giving my kids First Day'. The scene is brightly lit, emphasizing the product.
0:10kids at table product intro A medium shot from a slightly elevated angle looks down at three young children gathered around a white marble kitchen island or table. The product container, a blue and green cylinder, sits in the middle. From left to right, there's a boy with glasses, a boy with curly hair, and a girl with long hair. They are all looking intently at the product. The background reveals a cozy home environment with wooden shelves, a piano, and a large green plant, indicating a living or dining area connected to the kitchen. Soft, ambient lighting fills the room. White text overlays at the bottom introduce 'a new kind of multivitamin' and '21 Organic Superfoods'.
A close-up shot focuses on a child's hand pouring colorful gummy vitamins from the 'first day' product container onto a clean white marble countertop. Several star-shaped gummies, in shades of orange and red, are visible. The container is blue and green, lying on its side. The lighting is bright and direct, highlighting the textures of the gummies and the pristine surface. A white text overlay in the bottom right corner reinforces '21 Organic Superfoods'.
0:14kids picking gummies A medium shot similar to the earlier wide shot shows three young children around the white marble table, now with several star-shaped gummies scattered on the surface. The boy with curly hair is reaching for a gummy. The boy with glasses looks at them, and the girl on the right is also observing. The product container lies on its side in the foreground. The background remains the cozy home interior. The lighting is soft and natural. A white text overlay at the bottom right corner reads '9 Key Vitamins'.
0:16girl holding gummy closeup A close-up shot focuses on a young girl, Caucasian, with long, wavy light brown hair, wearing a yellow long-sleeved top with a floral pattern. She is holding a single orange, star-shaped gummy vitamin between her fingers, extending it slightly towards the camera. Her facial expression is neutral to slightly contemplative, with her light-colored eyes looking towards the camera. The white marble countertop is visible in the foreground, and other children are blurred in the background, implying they are still around the table. Bright, overhead lighting highlights her hand and the gummy. White text overlays appear sequentially: 'just two gummies', 'naturally colored with carrots', 'blackcurrant and red bell pepper'.
0:20woman talking sugar content A medium close-up of the same young adult Caucasian woman, again speaking directly to the camera from her kitchen. She maintains a serious but informative expression, with her mouth moving as she talks. The background is consistent with the initial talking head shots, showing white kitchen cabinets and wooden shelves. The lighting is bright and even. White text overlays at the bottom convey key product information: 'just 2 grams of organic cane sugar' followed by 'NO ARTIFICIAL SWEETENERS' with a red 'X' preceding it, indicating absence. The mood is authoritative and trustworthy.
0:23product label rotation 1 A close-up shot of a hand, likely the woman's, holding the 'first day' product container, which is a blue and green cylinder. The hand is rotating the container to display various parts of its label. The background is a slightly blurred white marble countertop with some decorative flowers (white and yellow/orange) and a candle holder, implying a home setting. The lighting is bright and clean. A white text overlay at the bottom of the screen reads 'they're free from gelatin,'. The focus is sharp on the product, emphasizing its details.
0:25product label rotation 2 An extreme close-up shot focuses on the detailed label of the 'first day' product container, held by a hand. The label showcases various certifications and features, including 'clean label certified', 'NO ARTIFICIAL SUGARS', 'GLUTEN-FREE GF', 'VEGAN', 'NON GMO', and 'FREE FROM TOP NINE ALLERGENS'. The background is deeply blurred, maintaining focus entirely on the label's fine print and iconography. The lighting is bright and highlights the text and symbols clearly. White text overlays sequentially appear at the bottom: 'gluten, gmos,', 'synthetic dyes,', 'fake flavors, and the top 9 allergens.' The details emphasize product quality and safety.
0:30woman talking hidden hunger A medium close-up of the young adult Caucasian woman, once again addressing the camera in her kitchen setting. Her expression is more serious and concerned as she explains a problem. The familiar kitchen background with white cabinets and wooden shelves is visible. The lighting is soft and bright, maintaining a consistent look. White text overlays sequentially introduce the concepts of 'first day was created because so many kids', 'struggle with something called hidden hunger', 'where they're eating enough but still', and 'not getting what their brains and bodies truly need'. The scene establishes the core problem the product aims to solve.
0:38child picky eating salad A medium shot shows a young boy, Caucasian, with light blonde hair, wearing a green long-sleeved shirt, sitting at a wooden dining table. He is focused on a plate of food, which includes quinoa, lettuce, cherry tomatoes, and cucumber slices. Another child's hand is visible in the foreground, seemingly offering a cherry tomato to the boy. In the background, a young girl, also Caucasian, with long brown hair, wearing a floral dress, sits at the table, looking towards the activity. The background reveals a cozy living room with a brown leather couch. Natural, warm lighting streams in. White text overlays at the bottom highlight common feeding challenges: 'sometimes kids go through picky phases', 'where they gravitate towards the same few foods', 'on repeat or they may want to fill up on snacks'.
0:43child eating popcorn A high-angle close-up shot looks down at a young girl, Caucasian, with curly brown hair tied back with a large white bow. She is wearing a yellow long-sleeved top and is seated at a white countertop, reaching into a white bowl filled with popcorn. Her concentration is on the popcorn, and her expression is neutral. The white countertop is brightly lit, and the background is a blurred view of a modern kitchen or pantry area. White text overlays at the bottom reinforce the narrative: 'on repeat or they may want to fill up on snacks', 'which can run low in actual nutrients'.
0:46child eating close up A close-up shot focuses on a child's hands holding a fork and eating from a plate of food. The plate features a blue and white floral pattern and contains green lettuce, cherry tomatoes, and what appears to be shredded chicken and quinoa. The hands are using the fork to pick up pieces of food. The background is a blurred wooden table, suggesting a mealtime setting. Bright, clear lighting illuminates the food and hands. White text overlays continue the problem description: 'which can run low in actual nutrients', 'and then there's the hurdle that even healthy foods'.
0:48child eating smiling A medium shot shows a young girl, Caucasian, with long, wavy brown hair, wearing a pink and green floral-patterned dress. She is seated at a wooden dining table, eating from a plate with a fork. The plate contains a similar meal of quinoa, lettuce, cherry tomatoes, and chicken. She looks up from her plate and smiles directly at the camera, her eyes sparkling. The background reveals a comfortable living room with a brown leather couch and various home decor. Warm, inviting lighting fills the scene. White text overlays finish the problem statement: 'and then there's the hurdle that even healthy foods', 'like fruits and vegetables', 'have fewer nutrients than they did 50 years ago'.
0:51woman talking folic acid benefits A medium close-up shot of the young adult Caucasian woman, resuming her direct address to the camera in her kitchen. Her expression is informative and slightly emphatic as she discusses the benefits and specific composition of the product. The kitchen background with white cabinets and wooden shelves remains consistent. Bright, even lighting illuminates her face. White text overlays appear sequentially, detailing important information: 'also about 40% of kids can't absorb folic acid', 'because of the mthfr gene mutation', 'i know that runs in our family', 'most multivitamins still use folic acid', 'but first day doesn't', 'they use methylfolate', 'which all kids can actually process', and 'when they're getting the nutrients they actually need'. A persistent blue banner at the bottom repeats 'HOLIDAY SALE: UP TO 52% OFF'. The scene reinforces the product's unique selling points and benefits.
1:07child learning focus benefit A medium close-up shot of a young boy, Caucasian, with light brown curly hair and black-framed glasses, sitting at a table and diligently working on schoolwork. He is holding a yellow pencil and writing in a notebook filled with musical notes or similar educational content. He is deeply focused on his task, with a serious and concentrated expression. The background is a brightly lit, cozy home environment with a beige cushion and a large green plant, suggesting a study or living area. A white text overlay highlights a key benefit: 'this can help with focus and learning'. The blue banner 'HOLIDAY SALE: UP TO 52% OFF' is also present at the bottom. The scene visually connects the product's benefits to improved cognitive function.
