0:00host announces sale with cookware
A medium shot captures a Caucasian woman in her late 20s to early 30s, with long wavy brown hair, standing in a bright, modern kitchen. She is positioned slightly to the right of the frame, smiling and animatedly speaking to the camera. Behind her, a stainless steel gas range features several cream-colored Caraway pots and pans with light gray interiors. A white tiled backsplash and a light wooden cutting board decorated with a large red bow are visible. White kitchen cabinets with gold handles complete the background. The lighting is bright and even, giving a clean and inviting atmosphere. A light yellow text overlay reads 'Caraway's Black Friday Sale Get Up to 20% Off'. The camera remains static.
0:07host demonstrates old pan
A medium close-up shot focuses on the Caucasian woman from the previous scene, still in her kitchen. She is holding up an old, heavily used non-stick frying pan in her left hand, showcasing its scratched and stained interior and burnt exterior bottom. Her expression is serious and slightly concerned as she speaks, gesturing with her right hand to emphasize her points. The background features the same bright kitchen with white cabinets and tiled backsplash. The lighting is consistent, highlighting the worn state of the pan. A text overlay shows 'PFOA wasn't phased out of US manufacturing until 2015.' and 'They can release toxins right into your food.' The camera is static.
0:12caraway cookware on stove
A medium shot captures a pristine stainless steel gas range in a well-lit kitchen. Three cream-colored Caraway pots and pans with light gray ceramic interiors are arranged neatly on the burners. The stove's control knobs are visible in the foreground, and the white tiled backsplash with a large wooden cutting board and red bow from earlier scenes is in the background. The environment is clean and organized, emphasizing the newness and quality of the cookware. A text overlay states 'That's why I upgraded my kitchen to Caraway.' The camera is static.
0:13green beans cooking and stirring
A close-up shot from an overhead perspective shows vibrant green beans sautéing in a light gray ceramic-coated Caraway frying pan. The pan sits on a black gas burner. The green beans are evenly spread across the pan. A hand holding a light wooden spatula then enters the frame from the right, stirring the beans gently. The background is blurred, showing other cookware on the stove. The lighting is soft and natural, highlighting the fresh color of the beans. A text overlay reads 'With non-toxic, ceramic-coated cookware,'. The camera is static.
0:15caraway bakeware storage
A close-up shot focuses on a neatly organized Caraway bakeware storage rack. The rack is a light gray fabric-covered stand holding several pieces of Caraway bakeware, including a muffin tin and baking sheets, in matching cream and light gray colors. The 'Caraway' logo is visible on the fabric strap. The bakeware is arranged vertically, showcasing an efficient storage solution on a white kitchen counter. The background is a brightly lit, modern kitchen. A text overlay reads 'bakeware,'. The camera is static.
0:16cookies in glass container
A close-up shot from an eye-level perspective shows a square, cream-colored Caraway glass food storage container with a clear lid. Inside, three delicious-looking chocolate chip cookies are neatly stacked. A hand with light pink manicured nails gently places the lid onto the container, demonstrating its secure closure. The container is sitting on a metal kitchen grate, with a blurred kitchen background. The lighting is soft and even. A text overlay reads 'and glass food storage,'. The camera is static.
0:17gas burner flame
An extreme close-up shot focuses directly on a gas burner. The bright blue flame is clearly visible, burning steadily. The metal grates and part of the burner mechanism are in sharp focus. The surrounding area is dark, emphasizing the intensity of the flame. The background is completely out of focus, suggesting a pan is about to be placed on top. A text overlay reads 'you can actually trust'. The camera is static.
0:18cooking potatoes and stirring beans
The scene begins with a close-up shot of a hand pouring diced yellow potatoes from a wooden cutting board into a cream-colored Caraway pot with a light gray interior, sitting on a stove. The shot then transitions to a medium shot of the host, back in the kitchen, stirring green beans in a Caraway frying pan on the gas range. She smiles and looks towards the camera, talking animatedly. The background features the clean, white-tiled kitchen with white cabinets, a wooden cutting board with a red bow, and other Caraway cookware on the stove. Bright, even lighting illuminates the scene. A text overlay reads 'what's touching your food. This is a complete non-toxic kitchen.' The camera motion involves a transition from a static close-up to a static medium shot.
0:21cutting potatoes on board
An extreme close-up shot focuses on a hand using a black-handled chef's knife to cut a small yellow potato into quarters on a rich, dark brown wooden cutting board. Two other cut potato pieces and a whole potato are also visible on the board. The details of the potato skin and the wood grain are sharp. The lighting is bright and direct, highlighting the action. A text overlay reads 'Prep on micro-plastic free cutting boards,'. The camera is static, providing a clear, focused view of the task.
0:23sweet potatoes in pan
A medium shot captures a stainless steel gas range with two cream-colored Caraway pots with lids on the back burners, and a frying pan containing diced orange sweet potatoes on the front burner. The pan has a light gray ceramic interior. The kitchen background features white cabinets, a white tiled backsplash, and a wooden cutting board with a red bow. The setting is clean and well-organized, maintaining a bright and inviting aesthetic. A text overlay reads 'cook and bake with ceramic pans,'. The camera is static.
0:24transferring to glass storage
The scene opens with a close-up overhead shot of a light wooden spatula pouring roasted orange sweet potatoes from a cream-colored Caraway pan into a matching square glass food storage container with a cream-colored lid. The container is placed on a white countertop. The shot then transitions to a close-up of a hand with a gold ring and light pink nails closing the lid of a glass food storage container filled with the sweet potatoes. The clear lid allows visibility of the food inside. The lighting is bright and direct. A text overlay reads 'and store in glass containers.' The camera is static throughout these actions.
0:27host opens refrigerator
A medium shot shows the host, a Caucasian woman with long brown hair, from the chest up, opening a modern, stainless steel refrigerator. Her face is in profile as she reaches for the handle, then turns slightly towards the camera with a thoughtful expression as she speaks. Only the upper part of the refrigerator is visible, with a water dispenser on the door. The background is a blurred, bright kitchen interior. The lighting is soft and even. A text overlay reads 'Everything works together to keep toxins out of your kitchen.' The camera is static.
0:29comparison split screen cookware
A split-screen comparison sequence highlights the difference between old and new kitchen items. The first comparison shows the clean, reflective bottom of a new cream-colored Caraway pan versus the burnt, tarnished bottom of an old pan. The next compares a clean, new cream-colored Caraway pot with a light gray interior held by hands, against a dented and discolored old metal pot. The third contrasts a pristine Caraway glass food storage container with a clear lid held by hands, with a cloudy, scratched old plastic container. Finally, a new dark wooden cutting board with a potato being cut is shown next to a scratched, yellow plastic cutting board with diced carrots. The backgrounds are mostly white, making the products stand out. Text overlays appear sequentially: 'No more sketchy non-stick coatings, microplastic-leaching containers, or bacteria-filled cutting boards.' The camera is static for all segments of this split-screen comparison.
0:35caraway cookware on stove quality
A medium shot captures a stainless steel gas range with three cream-colored Caraway pots and pans, with light gray interiors, neatly arranged on the burners. The stove's control knobs are visible in the foreground. The background features a white tiled backsplash, a wooden cutting board, and white kitchen cabinets. The kitchen environment is bright and immaculate, emphasizing the high quality of the cookware. A text overlay reads 'Plus, it's all high quality.' The camera is static.
0:36trash can motion
A medium shot shows a modern, stainless steel trash can with an automatic lid. A hand quickly passes over the sensor, causing the lid to smoothly open upwards. The hand then moves away, and the lid slowly closes. The kitchen counter is visible in the foreground, and a blurred background reveals a clean kitchen with white cabinets. The lighting is bright and clean, showcasing the modern appliance. A text overlay states 'You won't ever have to go back to those toxic kitchen essentials.' The camera is static.
0:39caraway kitchen organization
The scene opens with a close-up of a stylish wooden knife block and a matching wooden utensil holder, both filled with light-colored wooden kitchen tools, against a white tiled backsplash. This transitions to a close-up of a hand reaching into a light gray Caraway bakeware organizer to pull out a baking sheet, showcasing the product's organized storage. The scene then widens to a medium shot of a clean kitchen counter featuring a full Caraway kitchen setup: the bakeware organizer, the wooden knife block, and other utensils. White cabinets with gold handles are visible above. The environment is orderly and aesthetically pleasing, emphasizing the comprehensive nature of the Caraway collection. Text overlays appear: 'From prep, to cooking & baking, to storage. A Caraway kitchen does it all.' The camera transitions from static close-ups to a static medium shot.
0:43final sale announcement cookware
A medium shot frames a pristine stainless steel gas range with four cream-colored Caraway pots and pans, featuring light gray ceramic interiors, arranged on the burners. The stove's control knobs are prominent in the foreground. The background features a white tiled backsplash, a large wooden cutting board adorned with a festive red bow, and white kitchen cabinets with gold handles. The lighting is bright and inviting, creating a clean and appealing kitchen aesthetic. A yellow text overlay reappears, first stating 'Caraway's Black Friday Sale is finally here.' then transitioning to 'Upgrade now and save up to 20% off.' The camera is static.
