0:00man looking down monochrome text overlay
This scene is a medium close-up shot, in monochrome (black and white), of an older Black man with a silver-gray beard and short, dark, textured hair. He is positioned slightly off-center to the left, looking downwards and to his right, with a pensive and slightly somber expression. The lighting is soft and directional, coming from the upper right, creating subtle shadows that highlight the contours of his face and a gentle fall-off into darkness behind him. He wears a dark collared shirt over a ribbed sweater. The background is a soft, out-of-focus gray, suggesting an indoor setting with minimal distractions. Text overlays are present: 'HAVEN'T THOUGHT ABOUT SHINGLES RISK?' in a serif font, located in the lower-left quadrant, initially partially obscured and then fully visible. In the upper-right corner, 'Funded and Sponsored by' appears above a prominent orange and white 'GSK' logo. The 'CVS' logo with a heart icon is in the lower-left, and 'Actor portrayal' in smaller text is in the lower-right.
0:02shingles rash detail shot text overlay
The scene features a tight close-up shot focusing on the lower back/upper hip area of a person with dark skin. The primary subject is a cluster of angry, red, blistered, and crusted skin lesions, indicative of a shingles rash, concentrated on the right side of the frame. The lesions appear inflamed and slightly raised, with some areas showing a wet, exudative quality. The skin around the rash is smooth and dark. The person is wearing dark-colored trousers, possibly black, with the waistband visible at the bottom edge of the frame. In the blurry background, part of a wooden chair or similar furniture item is visible, out of focus, suggesting an indoor setting. The lighting is soft and diffused, illuminating the skin condition without harsh shadows. Text overlays are present: 'DON'T LEARN THE HARD WAY' in a serif font, positioned in the lower-left quadrant. The 'CVS' logo with a heart icon is also in the lower-left, and the orange and white 'GSK' logo with 'Funded and Sponsored by' is in the upper-right.
0:03man looking at camera monochrome text overlay
This scene is a dramatic tight close-up, presented in monochrome (black and white), of the same older Black man from the first scene. His face fills most of the frame, capturing his intense gaze directly into the camera. His eyes are wide open, conveying seriousness and perhaps a hint of regret or warning. His silver-gray beard and mustache are prominent, contrasting with his dark skin. The lighting is strong and directional, casting distinct shadows that enhance the texture of his skin and beard, emphasizing his facial features. The background is a soft, out-of-focus gray, maintaining focus entirely on his expression. The overall mood is direct and impactful. Text overlays include: 'LIKE I DID' in a serif font, positioned in the lower-left quadrant. The orange and white 'GSK' logo with 'Funded and Sponsored by' is in the upper-right corner. The 'CVS' logo with a heart icon is in the lower-left, and 'Actor portrayal' in smaller text is in the lower-right.
0:05text on black screen
The scene is entirely black, serving as a plain background for white text overlays. The central text, 'THERE'S AN EASIER WAY TO LEARN ABOUT SHINGLES', appears in a clean, elegant serif font, centrally aligned. This text gradually resolves into focus. In the upper-right corner, the orange and white 'GSK' logo is visible with 'Funded and Sponsored by' above it. The 'CVS' logo with a heart icon is in the lower-left corner. Below the main text, in smaller font, 'FOR US AUDIENCES' is displayed. The overall effect is stark and informative, emphasizing the textual message. The color palette is solely black and white, with the exception of the GSK logo's orange accents.
0:06cvs logo on red background
The scene displays a solid, vibrant red background, completely filling the frame. Centered on this red backdrop is the 'CVS' logo in white, featuring a stylized heart icon to the left of the letters and a small registered trademark symbol ('®') to the upper right of 'CVS'. The logo is crisp and clean against the monochromatic red, creating a strong brand identity focus. The simplicity of the composition ensures that the logo is the sole and undeniable focus. The lighting is uniform, providing a flat and evenly lit surface for the branding.
