0:00models looking at each other
A medium shot captures two models, a male and a female, positioned back-to-back but turning their heads to gaze at each other over their shoulders. The male model is on the left, sporting a black ribbed polo shirt and dark pleated trousers cinched with a black belt. The female model, on the right, is attired in a sophisticated dark navy blazer and coordinating trousers. Both models exhibit neutral expressions, their eyes meeting in the center of the frame. The background is a clean, minimalist light grey wall, bathed in soft, diffused light, suggesting an indoor studio or brightly lit outdoor setting. A gentle shadow is cast behind the male model on the left. The dominant colors are black, dark navy, and light grey. White overlay text "sale: up to 60% off selected pieces" is centrally placed, with "FARFETCH" positioned at the bottom center.
0:01female model profile
This medium shot presents the female model in a elegant left-facing side profile, captured from the waist up. She is dressed in a dark navy blazer and complementary trousers, standing against the same plain light grey wall. Her posture is upright and poised as she looks off to the left. The scene is illuminated by soft, even lighting that delicately emphasizes the texture of her blazer and creates a faint, elongated shadow on the wall behind her. The primary colors in this frame are the deep dark navy of her clothing and the neutral light grey of the background. The white overlay text "sale: up to 60% off selected pieces" remains centered, with "FARFETCH" at the bottom center.
0:02male model front
A medium shot focuses on the male model, from the waist up, as he stands mostly forward-facing with a slight downward gaze. He is clad in a black ribbed polo shirt and dark pleated trousers, secured by a black belt. He is positioned against the identical plain light grey wall from previous scenes. The lighting is bright, clear, and uniformly distributed, contributing to a clean and minimalist aesthetic. The scene's color palette is dominated by the stark contrast of black and dark grey against the light grey background. White overlay text "sale: up to 60% off selected pieces" is centered, and "FARFETCH" is situated at the bottom center of the frame.
0:03female model front
This medium shot showcases the female model from the waist up, facing mostly forward with a gentle downward gaze. She is dressed in a dark navy single-breasted blazer, characterized by a sharp collar and three visible buttons, and complementary trousers. The background is the familiar plain light grey wall. Bright and even lighting highlights the fine tailoring and fabric of her attire, creating a polished appearance. A soft, elongated shadow extends to her right on the wall. The prevailing colors are dark navy and the light grey of the backdrop. White overlay text "sale: up to 60% off selected pieces" is centered, and "FARFETCH" is displayed at the bottom center.
0:05phone app interaction
A close-up shot features a pair of hands skillfully holding and interacting with a sleek, modern smartphone, likely an iPhone, against a bright, subtly blurred background that suggests an expansive, light sky. The phone's screen prominently displays a shopping application interface, with a 'Sale' category clearly visible in the top-left corner. A thumb belonging to the user is actively engaged in scrolling down the screen, indicating interaction. The scene is illuminated by bright, natural light, which casts delicate shadows on the hand and phone. The dominant colors include the metallic grey of the phone, various shades of white and light grey from the app interface, and the light skin tone of the hand. White overlay text "sale: up to 60% off selected pieces" is centered, with "FARFETCH" at the bottom center, slightly overlapping a portion of the phone.
0:06male model chest up cta
A close-up shot frames the male model from the chest up, against the same plain light grey background. He is wearing a black ribbed polo shirt. His head is subtly turned towards the right, and his expression is neutral and thoughtful. The lighting is soft and even, meticulously highlighting the intricate ribbed texture of his polo shirt. A gentle shadow is cast on the wall behind him, adding depth. The color palette is minimal, featuring black and light grey. Overlay text now prominently displays "farfetch it." within a large white box, centrally located, with "SHOP NOW" in smaller white text positioned directly beneath it. The previous 'sale' text has been removed.
0:08female model chest up cta
A close-up shot presents the female model from the chest up, set against a plain light grey background. She is elegantly clad in a dark navy single-breasted blazer. Her head is turned slightly to the left, and her expression remains neutral and composed. The lighting is soft and even, accentuating the precise tailoring and fabric of her blazer. A subtle shadow falls on the wall behind her, adding a touch of dimension. The color palette is minimalist, featuring dark navy and light grey. Overlay text prominently reads "farfetch it." enclosed in a large white box, centrally placed, with "SHOP NOW" in smaller white text directly below it.
