0:00wide shot man talking kitchen A medium-wide shot shows a man standing in a kitchen, facing the camera. He is centered in the frame, positioned slightly to the left. Behind him are light-colored kitchen cabinets with simple black handles, a white range, and a section of speckled grey countertop. A black coffee maker and two boxes of McCafe K-cups are visible on the countertop. On the wall to the right, a decorative textile piece featuring chickens hangs. The lighting appears to be bright overhead kitchen lighting, casting soft, even shadows. The man gestures moderately with his hands as he speaks, conveying an approachable and conversational tone. Text overlays, including "IT'S 4:00AM AND", "@Keurig", "#AD", and "@RonaldMcDonaldHouse", are displayed at the bottom of the screen. The dominant color palette consists of muted whites, greys, and light browns, accented by the vibrant red and yellow packaging of the coffee boxes.
0:02medium shot man talking kitchen A medium shot captures the same man in the kitchen, now framed from the chest up, slightly closer than the previous scene, suggesting a subtle zoom or reframing. The background remains consistent, showcasing light-colored kitchen cabinets, a white range, and a grey speckled countertop with coffee products. The man maintains direct eye contact with the camera, continuing to speak and gesture with his hands, at one point giving a clear thumbs-up. The lighting is bright and even, characteristic of indoor kitchen illumination. Text overlays, consistently displayed at the bottom right, include: "@Keurig", "#AD", and "@RonaldMcDonaldHouse". The overall mood is positive and informative, with the man acting as a friendly presenter.
0:06close up coffee making A tight close-up shot focuses on a silver and black Keurig coffee machine positioned on a speckled grey kitchen countertop. To the left of the machine, two neatly stacked boxes of McCafe K-cups, one labeled 'Premium Roast' and the other 'Espresso Roast', are prominently displayed. A male hand enters the frame from the left, inserts a single K-cup into the top of the machine, and then closes the lid. Subsequently, a clear glass mug, clearly branded with 'McCafe AT HOME' in yellow script, is placed beneath the dispenser. The machine then begins to brew, and dark, rich coffee steadily fills the mug. The background shows parts of a white kitchen stove with a black cooktop in the lower left and a white appliance further to the left. The lighting is bright and direct, creating reflections on the coffee maker's metal surfaces and the glass mug. The scene emphasizes the ease of use and product quality, with the sound of the brewing coffee enhancing the sensory experience.
0:12medium shot man cleaning table A medium shot frames the man from previous scenes, now seated at a rustic wooden dining table with an attached bench in a home environment. He is positioned on the right side of the table, engaged in wiping the table surface with a small white cloth held in his left hand, while casually holding the clear McCafe coffee mug in his right hand. Two boxes of McCafe K-cups are neatly arranged on the table next to him. The background features light grey walls, a corner niche holding a vase of dried flowers and a small white decorative house, and a prominent geometric wooden art piece adorning the far wall. The lighting is soft and ambient, suggesting natural light from an unseen window, which creates a warm and inviting, homey atmosphere. Text overlays provide additional information, stating: "THROUGH FEBRUARY 15TH,", "MCCAFFE AT HOME COFFEE SUPPORTS RONALD MCDONALD HOUSE FAMILIES.", "@Keurig", "#AD", "@RonaldMcDonaldHouse", and "OVER $1 MILLION HAS ALREADY BEEN DONATED OVER THE COURSE OF THEIR PARTNERSHIP.".
0:21wide shot man vacuuming kitchen A wide shot shows the man in the same kitchen environment, offering a broader view of his activity. He is standing to the left of a white stove, actively cleaning the dark hardwood floor with a white and silver stick vacuum cleaner that features a rotating brush head. He simultaneously holds the clear McCafe coffee mug in his left hand, periodically looking towards the camera as if acknowledging the viewer. The background comprehensively displays the white kitchen cabinets, the stove, and the grey speckled countertop where the coffee maker and McCafe boxes are still visible. The scene captures a mundane household chore, implying the man's busy daily routine and the necessity of coffee for energy. Text overlays continue to provide information, including: "I WAS FORTUNATE ENOUGH TO VOLUNTEER TO RONALD MCDONALD HOUSE", "SEE FIRSTHAND HOW THEY'RE TRULY CHANGING LIVES.", "@Keurig", "#AD", and "@RonaldMcDonaldHouse".
0:26close up man drinking coffee A close-up shot focuses on the man's upper body and head as he looks directly into the camera. He performs the action of bringing the clear glass McCafe mug to his lips, taking a deliberate sip of coffee, and then lowering the mug. Throughout this action, he maintains consistent eye contact with the camera, conveying a sense of genuine satisfaction and contentment after drinking the coffee. The background is the familiar kitchen setting with white cabinets. The lighting remains consistent with the previous indoor scenes, bright and even. Text overlays at the bottom of the screen deliver a clear call to action and value proposition: "YOU BUY,", "MCCAFFE GIVES BACK", "@Keurig", "#AD", and "@RonaldMcDonaldHouse". The color palette is dominated by the man's attire and the neutral kitchen tones, with the dark coffee in the mug providing a strong visual contrast and emphasizing the product.
