0:00first day target display The scene opens with a medium to wide shot of a retail display shelf in a Target store, showcasing 'First Day' brand vitamin products. The shelves are white and metal, with the background consisting of blurred red and white shelving, indicative of a typical Target aisle. Products are arranged neatly on green and purple cardboard stands. In the upper part of the frame, a large graphic banner for 'first day' is visible, featuring a white tub with purple and green elements and text that reads 'Real results you can taste & feel. Real ingredients. Real delicious.' The lighting is bright and even, typical of overhead store lighting, casting minimal shadows. The overall color palette is vibrant with greens, purples, blues, and reds from the product packaging and display. A white text overlay in a black outline, 'First Day Vitamins are at Target! 😍🙌', is prominently displayed in the upper middle of the frame, accompanied by heart-eyes and clapping hands emojis, clearly announcing the product's availability.
0:02products in cart static The scene transitions to a medium shot focused on three 'First Day' vitamin containers carefully stacked in the grey child seat area of a red Target shopping cart. The cart's red plastic structure is visible around the products, and the metal grating of the basket extends into the background, slightly out of focus. Behind the cart, the bright, clean aisles of a Target store are blurred, with various other products and shelving visible, indicating a bustling retail environment. The lighting is consistent with indoor store illumination, bright and even. The three containers are distinct: 'KIDS Nighttime Reset Magnesium' (purple), 'TEENS Pre+Post Probiotic' (blue and red), and 'WOMEN The Multi' (blue and green). A white text overlay, 'Multivitamins, Calming Magnesium, Tribiotics', appears in the upper middle of the frame, categorizing the products shown. The overall mood is clean and inviting, highlighting the products for potential purchase.
0:05close up kids multi This is a close-up shot of a 'First Day Kids The Multi' vitamin bottle, held by a hand with light skin tone against a blurred background of a Target store shelf. The product is the main focus, showcasing its cylindrical white container with a vibrant green and blue label. The upper part of the label features 'first day KIDS' in white text against a blue background, with 'THE MULTI' below it in larger green text. The lower part of the label is green with graphics of red raspberries, indicating a 'Natural Field Raspberry' flavor. Various small icons are visible, such as 'NO JUNK' and 'NON GMO', highlighting product benefits. The lighting is bright and even, emphasizing the product details. The background is a soft blur of white shelves with other similar products, providing context without distracting from the main subject. A white text overlay 'Made for kids, teens and Women!' is positioned in the upper middle of the frame, connecting this product to a broader demographic message.
0:07close up teens probiotic The scene presents a close-up shot of a 'First Day Teens Pre+Post Probiotic' vitamin bottle, held by a hand with light skin tone. The background is a slightly blurred view of a Target shelf filled with more 'First Day' products, creating a retail environment context. The focus is sharp on the product, highlighting its white cylindrical shape and its blue and red label. The label features 'first day TEENS' in white on a blue background, and 'PRE+POST PROBIOTIC' in larger white text below it, set against a red background with peach fruit graphics, indicating 'Natural Golden Peach' flavor. Small text and icons like 'NON GMO' and 'CLINICALLY-TESTED' are discernible. The lighting is bright and even, typical of indoor retail spaces. The overall visual emphasizes the product's details and specific benefits. A white text overlay 'Made for kids, teens and Women!' remains at the top, reinforcing the product's target audience.
0:08close up women magnesium The scene shows a close-up of a 'First Day Women Nighttime Reset Magnesium' vitamin bottle, held in a hand with light skin tone. The background is a blurred view of a Target store shelf, subtly indicating the retail environment. The product is sharply in focus, showcasing its cylindrical white container with a prominent purple and light blue label. The upper part of the label features 'first day WOMEN' in white text against a purple background, with 'NIGHTTIME RESET MAGNESIUM' in larger white text below it. The lower part of the label is light blue with yellow and green kiwi fruit graphics, denoting 'Natural Sun Kiwi' flavor. Details like 'NO MELATONIN HORMONES' and 'RELAX MIND & BODY' are visible, highlighting its specific function. The lighting is bright and consistent with indoor store lighting. A white text overlay 'Made for kids, teens and Women!' remains fixed at the top of the frame, reiterating the product line's broad appeal.
0:09first day target display alt angle The scene returns to a medium shot of the 'First Day' vitamin display shelves at Target, similar to the first scene but with a slightly different zoom or angle, providing a broader view of the organized product range. The shelves are white and metal, populated with numerous cylindrical 'First Day' containers, all branded consistently in white with colorful labels (green, purple, red, blue). The background shows the blurred retail environment of a Target aisle. The lighting is bright and uniform, characteristic of a supermarket, creating a clean and accessible atmosphere. Products are categorized by 'KIDS', 'TEENS', and 'WOMEN' on the display stands, with visible price tags like '$39.99' and '$29.99' on small red and white labels. A white text overlay 'Supporting mood, energy, sleep, and gut health' is displayed in the upper middle of the frame, highlighting the product benefits.
0:11close up women multi transition The scene is a close-up of a 'First Day Women The Multi' vitamin bottle, held by a human hand with a light skin tone. The background is a softly blurred depiction of a Target store aisle, with shelves of 'First Day' products visible but out of focus. The camera is sharply focused on the product, emphasizing its white cylindrical form and its distinct blue and green label. The top section of the label features 'first day WOMEN' against a blue background, and 'THE MULTI' in prominent white text below it. The bottom section is green with red raspberry fruit graphics, indicating 'Natural Field Raspberry' flavor. Detailed icons for 'NO JUNK', 'VEGAN', and 'NON GMO' are clearly legible, highlighting the product's attributes. The lighting is bright and even, typical for an indoor retail setting. A white text overlay 'Supporting mood, energy, sleep, and gut health' is maintained in the upper middle of the frame, continuing the health-focused message. There's a subtle, almost imperceptible blur or slight reframing from the previous wide shot.
0:12close up kids multi transition The scene is a close-up shot of a 'First Day Kids The Multi' vitamin bottle, held by a human hand with light skin tone, against a softly blurred background of a Target store aisle. This shot appears as a quick dissolve or cut from the previous close-up, maintaining a similar framing and product-focused emphasis. The white cylindrical bottle with its green and blue label is clearly visible. The upper blue section reads 'first day KIDS' and 'THE MULTI', while the lower green section features raspberry graphics for 'Natural Field Raspberry' flavor. Icons for 'NO JUNK' and 'NON GMO' are prominent. The lighting is bright and even. The white text overlay 'Supporting mood, energy, sleep, and gut health' remains fixed at the top, continuing the narrative. The rapid succession of close-ups on different products implies a feature showcase.
0:13close up teens probiotic transition The scene presents a close-up shot of a 'First Day Teens Pre+Post Probiotic' vitamin bottle, held by a human hand with light skin tone. This is another rapid transition, likely a dissolve or quick cut, from the previous product close-up, maintaining the focus on individual product details. The background is a blurred Target store aisle. The white cylindrical bottle with its blue and red label is sharply defined. The top blue section displays 'first day TEENS' and 'PRE+POST PROBIOTIC' in white text. The lower red section features peach fruit graphics, indicating 'Natural Golden Peach' flavor. Information like 'NON GMO' and 'CLINICALLY-TESTED' is legible. The lighting is bright and consistent. The white text overlay 'Supporting mood, energy, sleep, and gut health' remains at the top, underscoring the product's benefits. The quick succession of product close-ups serves to highlight the variety and specific uses within the 'First Day' range.
0:14products in cart cta The scene concludes with a medium shot of three 'First Day' vitamin containers stacked in the grey child seat area of a red Target shopping cart, identical in framing and product arrangement to the earlier cart shot. The cart's red plastic is visible, and the metal grates of the basket are slightly out of focus in the background. Blurred Target aisles with various products provide context. The three containers are 'KIDS Nighttime Reset Magnesium' (purple), 'TEENS Pre+Post Probiotic' (blue and red), and 'WOMEN The Multi' (blue and green). The lighting is bright and even, consistent with the store environment. A new white text overlay, 'Pick them up at Target', is displayed in the upper middle of the frame, serving as a clear call to action for viewers. The overall composition is clean and encourages immediate engagement with the brand and retail location.
