0:00intro text overlay
The scene features bold white sans-serif text centered on a vibrant, evenly lit lime green background. The text reads: 'Ahorra $5 en tu próxima compra de $20 o más*'. The asterisk is subtly smaller and slightly elevated, indicating a footnote. The framing is a medium shot of the text, occupying roughly the center-left portion of the screen, with ample green space surrounding it. The lighting is bright and diffuse, casting no visible shadows, ensuring the green background appears uniform and saturated. The overall color palette is a stark contrast of bright white against a vivid lime green, conveying a fresh and clean aesthetic. No actions or movements occur within this static scene. The mood is clear, direct, and promotional.
0:02groceries in bag reveal
The scene transitions from the previous text-only display. The initial white text 'Ahorra $5 en tu próxima compra de $20 o más*' slides horizontally to the left, partially exiting the frame. Concurrently, a vibrant lime green reusable shopping bag, prominently featuring a white circular logo with a green stylized 'p' in its center, rises smoothly from the bottom of the frame. The bag is overflowing with a diverse selection of fresh groceries and packaged goods. Visible items include a bundle of yellow and pink chrysanthemums and carnations on the left, a long, crusty French bread baguette wrapped in clear plastic, two bright red tomatoes, a bunch of yellow bananas, a tall green leek, and various white and green tubs of dairy or deli products with the 'p' logo. The background remains a consistent, brightly lit lime green. The lighting is uniform and soft, highlighting the natural colors of the produce. The framing evolves from showing the text to a medium shot focusing on the grocery bag and its contents, filling the lower two-thirds of the screen. The color palette is dominated by the bright green of the bag and background, contrasted by the fresh colors of the produce.
0:04closing text overlay
The scene shifts back to a purely textual display. The green shopping bag and groceries have receded, and the previous text 'Ahorra $5 en tu próxima compra de $20 o más*' is replaced. Now, new bold white sans-serif text is centered on the same vibrant, evenly lit lime green background. The primary text reads: 'cuando te inscribes en Club Publix.' Below this, in a smaller font size, is a disclaimer: '*Sujeto a términos, condiciones y restricciones. Debe inscribirse antes de 12/31/2026.' The framing is a medium shot, capturing the text in the central portion of the screen, surrounded by ample green space. The lighting remains bright and diffuse, maintaining the uniform, saturated lime green background. The color palette is consistent with the previous text scenes: stark white against vivid lime green. No actions or movements occur within this static scene, conveying a final, informative message.
0:07club publix logo animation
The scene features an animated reveal of the 'Club Publix' logo against the same consistent, brightly lit lime green background. Initially, the white text 'Club' appears on the left side of the frame, stylized in a clean sans-serif font. Shortly after, a white circular shape animates into view on the right, to the immediate right of 'Club'. This circle contains a green stylized lowercase 'p'. Simultaneously, an array of small white dots encircles the white 'p' circle, creating a dynamic, radiating effect. The dots expand outwards slightly before settling into a fixed pattern, resembling a stylized sun or a burst. The lighting is uniform and bright, illuminating the lime green background without shadows. The framing is a medium shot focused on the logo, which is centered horizontally. The primary color palette is vivid lime green, contrasted with bright white for the text and logo elements, and the distinct green 'p'. This scene serves as a brand identifier with a subtle, clean animation.
